Head of Sales

Germany

A ready-to-adapt job description template for the Head of Sales role: responsibilities, profile, and what to offer.

Head of Sales (m/w/d)

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[Company name], a B2B SMB in [sector] based in [city], [X] employees, [X] M€ ARR, is looking for a Head of Sales to lead and scale the entire sales organization, currently with [X] sales managers and [X] salespeople.

Mission

As Head of Sales you own the sales performance of the entire organization: quarterly and annual revenue, team building, GTM strategy and executive alignment with the managing directors and the advisory board. You report to the [CEO / managing director] and work closely with [CMO, CFO, CTO].

Key responsibilities

  • Strategic sales steering: ICP definition, segmentation, GTM bets, market-entry sequencing in [market A, market B].
  • Leading the sales managers: weekly 1:1s, a monthly org review, individual development plans, coaching at the manager-of-managers level.
  • Forecast and pipeline discipline: a quarterly forecast with plus-minus 5 to 10 percent accuracy, monthly reporting to the managing directors and the advisory board.
  • A hiring pipeline for sales managers and senior salespeople, including a scorecard and interview process.
  • Compensation-plan design for the entire sales organization in coordination with the CFO and People.
  • Responsibility for the sales stack (CRM, sales engagement, forecasting, enablement) and the annual stack budget.
  • Executive alignment with Marketing (pipeline generation, ICP sharpening), Product (roadmap input from customer insights), Customer Success (expansion strategy).

Profile

  • [8 to 15] years of experience in B2B sales, of which at least [5] years in a sales-manager or director role and at least [2] years of responsibility over several sales managers or a comparable function (team-of-teams experience).
  • A demonstrable track record of building or rebuilding a sales organization in a phase comparable to ours ([revenue phase, sector context]).
  • Strategic GTM experience: ICP sharpening, segmentation, ownership of at least one market entry or one major function introduction (e.g. SDR, Customer Success).
  • Very good forecast discipline: you can explain the math of a quarterly landing in 5 minutes.
  • A hiring and development track: at least [3-5] sales managers or senior salespeople successfully hired and developed over 24 months.
  • Plus: experience in [our or an adjacent sector], experience with our CRM and stack ([Salesforce, HubSpot, Outreach, Gong]), business-fluent English.

What we offer

  • Gross annual compensation: fixed [95-170] k€ + variable [40-75] k€ at OTE (70/30). The variable is tied to team revenue, gross margin and strategic goals; details of the plan are shared in the interview.
  • [VSOP program with a 0.5-2 percent share depending on stage, vesting over 4 years with a 1-year cliff].
  • Model: [full-time, hybrid 2-3 days / week on-site, based in [city], travel roughly 20-30 percent].
  • Senior-executive status with the corresponding contractual consequences (working time, dismissal protection).
  • Benefits: [company pension, bike leasing, employee shares or VSOP, vacation, home-office policy, professional development, an executive-coaching budget].
  • Stack: [CRM, sales engagement, pipeline intelligence, forecasting].
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