Head of Sales

Germany

Head of Sales salary data: P25, median, and P75 base pay, sourced.

Salary band

Base salary, gross annual

25th percentile
€95,000
Median
€125,000
75th percentile
€170,000

For reference: the statutory minimum wage in Germany has stood at €13.90 gross per hour since January 1, 2026 — roughly €2,410 gross a month for a full-time role at 40 hours/week. (BMAS: Mindestlohn steigt zum 1. Januar 2026 auf 13,90 Euro)

Variable at OTE€41,000 – €73,000

Gross fixed salary per year for a sales leader at a B2B SMB with responsibility for the entire sales organization (typically 2-4 sales managers, 10-30 salespeople, 5-30 M€ ARR). Anchored in Berlin and Munich; Frankfurt and Hamburg are comparable, NRW slightly below. The variable component is on top (OTE 70/30, see Variable compensation). A Sales Manager sits one level below (46-65 k€ fixed); we treat that as a separate role. C-level (CRO) sits one level above (160-280 k€ fixed plus equity).

Sources: Destatis Verdiensterhebung 2025, Führungskräfte im Vertrieb; Stepstone Gehaltsreport 2026, Sales Director Deutschland; Kienbaum Vergütungsstudie Führungskräfte 2025

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