Sales Manager
GermanyMid-level
A ready-to-adapt job description template for the Sales Manager role: responsibilities, profile, and what to offer.
[Company name], a B2B SMB in [industry] based in [city], [X] employees, [X] M€ ARR, is hiring a Sales Manager to lead a sales team of [3-8] people.
Your role
As Sales Manager you steer the sales performance of a team of [X] people and contribute yourself to closing strategic deals (~30 % of your time in direct pipeline involvement). You report to the [Head of Sales / CEO / VP Sales].
Key responsibilities
- Steer the team's quarterly pipeline: generation, conversion, velocity, win rate.
- Lead [X] salespeople: weekly 1:1s, coaching of strategic deals, individual development plans.
- Run the team cadence: weekly pipeline meeting (45 min), monthly performance review (90 min).
- Contribute directly to deals [above a defined threshold, e.g. 50 k€] or with multiple stakeholders.
- Build the quarterly revenue forecast and defend it to management.
- Steer pipeline generation jointly with marketing (qualified SQLs, ICP, hunting fields).
Profile
- [5 to 10] years of B2B sales experience, of which [2 to 4] years leading at least [3] people.
- Hands-on with a CRM (HubSpot, Salesforce, Pipedrive) and the ability to diagnose a pipeline by reading the CRM.
- A player-coach posture: confident in the field (calls, strategic meetings) AND in steering (cadence, sales math, forecast).
- Experience with a sales cycle similar to ours ([X] days, average deal size [X] k€).
- Plus: experience in [our or an adjacent industry].
What we offer
- Gross annual compensation: fixed [46-65] k€ + variable [11-20] k€ at OTE (80/20). Details of the variable plan are shared in the interview.
- Model: [full-time, hybrid 2-3 days / week on-site, based in [city]].
- Benefits: [company pension, bike leasing, employee shares, vacation, home-office policy, professional development].
- Stack: [CRM, sales engagement tools, pipeline intelligence].
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