Marketing Manager

[Company name], a B2B SMB in [industry] based in [city], [X] employees, [X] M€ ARR or annual revenue, is hiring a generalist Marketing Manager to steer the entire marketing mix.

Your mission

As Marketing Manager you build the company's marketing plan and execute it across the entire mix: content, acquisition, brand, product marketing. You work autonomously in direct coordination with [management or the head of sales] and coordinate 1 to 2 freelancers or an agency on complementary initiatives. As the team's first marketing hire, you build the function and its cadence from zero.

Key responsibilities

• Set up and hold the quarterly marketing plan, anchored in the sales targets (pipeline generated, MQLs, CAC).
• Steer the entire mix: content (articles, case studies, product pages), SEO, paid acquisition (where budget allows), brand, product marketing (positioning, messaging, product pages).
• Define and hold the editorial cadence (2 to 4 published pieces per month) in coordination with qualified freelancers and internal subject-matter experts.
• Maintain a shared cadence with the sales team: 30 min weekly on lead quality, a shared sales and marketing dashboard, a joint definition of MQL and SQL.
• Select, configure and maintain the marketing stack (CRM, automation, analytics, SEO).
• Share a monthly dashboard with management on the health of the marketing pipeline and performance per channel.

Profile

• Required: [4 to 8] years of professional experience in B2B or B2C marketing depending on context, of which at least 2 years in-house at an SMB (not exclusively agency); independent budget steering; operational command of a CRM (HubSpot, Salesforce, Pipedrive) and an analytics tool (GA4, Plausible).
• Desired: experience with a sales cycle similar to ours [B2B SaaS, e-commerce or services]; practice in authority SEO or paid acquisition (Google Ads, paid social); familiarity with an automation tool (HubSpot, Customer.io, Mailchimp).
• Disqualifying: exclusively agency experience with no in-house steering; no experience whatsoever with direct sales collaboration; refusal to use analytics tools or to compute a CAC.

What we offer

• Gross annual compensation: fixed [45 to 70] k€. There is usually no structural variable compensation in this role at a German SMB; an annual bonus or bonus component tied to quantified marketing goals is possible depending on company practice.
• Model: [full-time, hybrid 2 to 3 days / week on-site, based in [city]].
• Benefits: [company pension, bike leasing, employee shares, vacation, home-office policy, professional development].
• Stack: [CRM, analytics, automation, SEO, design].