Marketing Manager
Marketing Manager salary data: P25, median, and P75 base pay, sourced.
Salary band
Base salary, gross annual
- 25th percentile
- €45,000
- Median
- €55,000
- 75th percentile
- €70,000
For reference: the statutory minimum wage in Germany has stood at €13.90 gross per hour since January 1, 2026 — roughly €2,410 gross a month for a full-time role at 40 hours/week. (BMAS: Mindestlohn steigt zum 1. Januar 2026 auf 13,90 Euro)
Gross fixed salary per year for a generalist Marketing Manager at a German SMB (4 to 8 years of experience), often the company's first marketing hire. Munich, Berlin and Hamburg sit 10 to 15 % above the national average; Mittelstand regions in NRW, Bavaria or Baden-Württemberg sit slightly below. Profiles with experience in paid acquisition (Google Ads, paid social) or technical SEO pull the salary up. The Head of Marketing or CMO title is one level higher (70 to 110 k€ fixed with team leadership) and is treated as a separate role. At this level there is usually no structural variable compensation at a German SMB.
Sources: Stepstone Gehaltsdaten Marketing Manager Deutschland 2026; Stepstone Gehaltsreport 2026; kununu Gehaltsvergleich Marketing Manager; Destatis Verdiensterhebung (April 2025)