Content Manager

[Company name], a B2B SMB in [industry] based in [city], [X] employees, [X] M€ ARR or annual revenue, is looking for a Content Manager to steer editorial strategy and production.

Your role

As a Content Manager you steer the company's entire editorial plan: research of high buyer-intent keywords, SEO briefs, production yourself or via freelancers, multi-channel distribution, pipeline-impact measurement. You work in direct alignment with the [Marketing Manager or management] and cooperate closely with the sales, product and customer-success teams to turn field feedback into published content.

Key responsibilities

• Build and maintain the quarterly editorial plan, anchored on 3 to 5 high buyer-intent pillars, shared with marketing and sales.
• Steer editorial production: complete SEO briefs, management of a pool of 2 to 3 qualified freelancers, writing the strategic pillars yourself (30 to 50 % of the content).
• Hold the editorial cadence: 2 to 4 published pieces per week (articles, lead magnets, case studies), a weekly editorial meeting with the internal subject-matter experts.
• Steer the existing SEO annuity: regular audits of content losing positions, a defense plan, proactive identification of new high-intent keywords.
• Write a distribution plan for each pillar (organic LinkedIn, newsletter, the sales team equipped with arguments, partnerships).
• Share a monthly dashboard with management on SEO positions, organic traffic per pillar and MQLs from content.

Profile

• Required: [3 to 6] years of experience in editorial steering or content marketing, of which at least 2 years in-house at an SMB (not exclusively agency or freelance); operational command of an SEO tool (Ahrefs, Semrush or Google Search Console at an advanced level); regular practice of complete SEO briefs and SERP reading.
• Plus: experience with a sales cycle similar to ours [B2B SaaS, e-commerce or services]; practice steering freelancers with detailed briefs; familiarity with a CMS (Webflow, WordPress, Astro) and an analytics tool (GA4, Plausible).
• Disqualifying: exclusively copywriter experience with no strategic editorial steering; refusal to use SEO or analytics tools; no experience at all working directly with a sales or product team.

What we offer

• Gross annual compensation: fixed [42 to 62] k€. There is usually no structural variable compensation for this role at a German SMB; an annual bonus or bonus component tied to quantified content goals is possible per company practice.
• Model: [full-time, hybrid 2 to 3 days / week on-site, based in [city]].
• Benefits: [company pension, bike leasing, employee shares, vacation, home-office policy, professional development].
• Stack: [CMS, SEO tools, analytics, automation, design].