Paid social reach for vacancies with a clear location
- Best for
- Putting a vacancy with a clear location and an easy-to-grasp offer in front of people who are not searching for a job
- Less suitable for
- People are browsing social content rather than deliberately searching a jobs database
About Facebook
Facebook is a paid recruitment advertising channel, not a conventional job board. It can introduce vacancies to people while they browse social content, which makes it useful for locally targeted or broadly appealing roles. Use it to create awareness beyond active jobseekers, but keep a searchable job board in the mix for candidates already looking.
Facebook recruitment campaigns reach people in a social feed rather than inside a dedicated jobs search. Meta lets advertisers narrow an audience by interest, gender or location, and says its delivery system learns who engages with an ad to reach more of the right people over time; Meta also recommends an audience of two to ten million people for its delivery system to work best. This makes the channel relevant when geography is clear and the role can be understood quickly from the creative.
Use Facebook as the awareness layer in a hiring campaign. A strong visual and a direct vacancy landing page can introduce the role to people who were not searching at that moment. Keep an active-search board alongside it, because Facebook does not replace the comparison behaviour or job filters candidates expect from a directory.
Facebook pricing
Prices exclude VAT · Source: Join job board catalogue
How to post a job on Facebook
One account for Facebook and every other hiring channel, your team and all applications.
Write your job ad
Write it once in Join; the same ad goes to Facebook and every other channel you pick.
Publish to Facebook
Pick a product as you publish. Applications come back to Join.
