SEO Manager
GermanyMid-level
A ready-to-adapt job description template for the SEO Manager role: responsibilities, profile, and what to offer.
[Company name], a B2B SaaS SMB in [industry] based in [city], [X] employees, [X] M€ ARR, is hiring an SEO Manager to steer organic visibility end to end (technical SEO, keyword strategy, content SEO, off-page, analytics).
Your role
As SEO Manager you work on the entire organic visibility: you diagnose technical bottlenecks, define the keyword strategy, brief content production, coordinate with engineering on technical SEO tickets, and analyze visibility and conversion data. You work in direct alignment with [management or the Head of Marketing], the engineering team, the content team and the product team.
Key responsibilities
- Measure and steer organic visibility end to end: SERP visibility per cluster, organic sessions, conversion from organic, pipeline contribution, with a shared dashboard for management, content and engineering.
- Diagnose technical SEO independently and solve it together with engineering: crawl audit, Core Web Vitals, JavaScript rendering, hreflang, schema markup, internal linking, URL structure.
- Define the keyword strategy and content clusters: a prioritized cluster backlog based on search volume, intent match, competitive analysis and expected pipeline contribution.
- Brief content production and sign it off for SEO quality: collaboration with internal authors or freelancers, a shared briefing template, on-page review before publication.
- Steer off-page building: digital PR, targeted outreach, brand mentions, E-E-A-T signals (author info, sourcing, update date).
- Do the data work independently: SQL or notebook analyses on a Search Console export in BigQuery, log-file sampling, share a monthly SEO review with management.
Profile
- Required: [3 to 7] years of professional experience in SEO, of which at least 2 years at a B2B SaaS, e-commerce or publisher SMB (not exclusively an agency with simultaneous account management); operational SQL or notebook practice; experience with Sistrix or Ahrefs, Screaming Frog or Sitebulb and Search Console; demonstrable experience in technical SEO with a concrete example (Core Web Vitals, JavaScript rendering, hreflang or schema implementation).
- Plus: experience with log-file analysis (Botify, OnCrawl or Screaming Frog Log Analyzer); experience with international SEO scaling (hreflang, subdomain versus subfolder structures); experience with headless-CMS and edge-rendering stacks (Astro, Next, Sanity, Contentful); familiarity with schema-markup standards (Organization, Article, Product, FAQ, JobPosting).
- Disqualifying: pure content-SEO specialization without technical understanding; no experience whatsoever with crawl audit or log-file analysis; refusal to run SQL or notebook analyses independently; no experience whatsoever working directly with an engineering team.
What we offer
- Gross annual compensation: fixed [48 to 75] k€ plus an annual bonus of about 10 %, tied to OKRs (organic traffic, conversion from organic, keyword visibility).
- Model: [full-time, hybrid 2 to 3 days / week on-site, based in [city]].
- Benefits: [company pension, bike leasing, employee shares, vacation, home-office policy, professional development].
- Stack: [Sistrix or Ahrefs, Screaming Frog, Search Console, GA4, log-file analysis tool, BigQuery, CMS, schema validator].
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