Growth Marketer

Salary band

Base salary, gross annual

25th percentile

€48,000

Median

€60,000

75th percentile

€78,000

For reference: the statutory minimum wage in Germany has stood at €13.90 gross per hour since January 1, 2026 — roughly €2,410 gross a month for a full-time role at 40 hours/week. (BMAS: Mindestlohn steigt zum 1. Januar 2026 auf 13,90 Euro)

Variable at OTE€5,000 – €9,000

Gross fixed salary per year for a mid-level Growth Marketer (3 to 6 years of experience) at a German SMB, often in a B2B SaaS or D2C context. Berlin and Munich sit 10 to 15 % above the national average; Hamburg and Cologne sit at the average; classic Mittelstand regions with no tech cluster sit slightly below. Profiles with demonstrated experience in paid-acquisition scaling (CAC below target with rising budget), marketing analytics (SQL, dbt, attribution models) or lifecycle automation pull the salary upward. The Head of Growth role sits one level higher (75 to 110 k€ fixed with team leadership) and is treated as a separate position. A small variable component is common, tied to OKRs (acquisition, conversion, retention).

Sources: Destatis Verdiensterhebung (April 2025); Stepstone Gehaltsreport 2026; Stepstone Gehaltsdaten Growth Marketer Deutschland; Glassdoor Gehaltsvergleich Growth Marketer Deutschland