Google Ads
Paid search campaigns for high-intent vacancy queries
- Best for
- Capturing specific job-title and location searches with a relevant vacancy page
- Less suitable for
- It only reaches demand represented by usable search queries and depends on landing-page relevance
About Google Ads
Google Ads can promote a vacancy when people search for relevant job titles, employers or locations, but it is paid search inventory rather than a job board. It works best when candidate demand can be expressed through specific queries and the destination page answers that query directly. It is separate from the organic Google for Jobs experience.
Search campaigns show ads to people actively searching online, with keywords and match types controlling which queries can trigger them. For recruitment, that means reaching people who are already looking, and Google notes that keywords need to match the words those people actually search for.
Use Google Ads as a paid search layer around high-value vacancy queries, not as a substitute for structured job distribution. Keep the vacancy eligible for Google for Jobs and publish it on an active-search board; add a professional network when the target audience is unlikely to search for a new role at all.
Google Ads pricing
Prices exclude VAT · Source: Join job board catalogue
How to post a job on Google Ads
One account for Google Ads and every other hiring channel, your team and all applications.
Write your job ad
Write it once in Join; the same ad goes to Google Ads and every other channel you pick.
Publish to Google Ads
Pick a product as you publish. Applications come back to Join.
