meinestadt
Local and frontline hiring across Germany's city portals.
- meinestadt.de
- Generalist
- Germany
- Organic and Paid
A network of German city portals, where the audience is people who live somewhere rather than people running a job search. What the three products cost through Join, and when a regional ad beats a national one.
Who is actually reading a city portal
meinestadt blocks the automated reads this directory uses to count live listings, so this page will not tell you how large its job section is. What it can tell you is who ends up in front of an ad there.
A city portal is not built around a job search. It is built around a place — the local pages someone opens for the classifieds, the events, the practical business of living in a particular town, with the jobs going in that town sitting beside them. The person reading did not set out to change employer that morning.
That produces a candidate the national premium boards reach last. A warehouse supervisor in a mid-sized city is not scrolling Stepstone on a Tuesday evening; they are looking at their own town. They will not weigh your shift pattern against an identical one four hours away, and they will not ask about relocation, because the entire catchment is already inside a commute. For a role with a fixed physical location, that pre-filter does more work than reach ever will.
It also shifts who you reach inside a single town, towards the settled rather than the mobile: employed locally, family in the area, not maintaining a profile on a network that assumes an upward career track. A care home, a workshop, a regional logistics site, a practice — that is the population they hire from, and it is the population a national generalist reaches last.
Where it wins, and where it does not
Read the ladder by what each €200 actually buys. Starter is €799 for thirty days. Premium is €999 for sixty, so the same €200 that buys a second month also brings social distribution and an earlier visibility refresh — the one step here that is easy to justify. Premium Performance is €1,199 and runs the same sixty days as Premium: that €200 buys portal banners and a guarantee on applications or clicks, which is risk moved off your desk rather than more time on site.
Every product sits under meinestadt’s own list price: €799 against €979, €999 against €1,249, €1,199 against €1,499. Those list figures come from the same catalogue entry as the price you actually pay, so the gap is checkable rather than a promotional claim.
Two things should stop you. The first is the map: this is bookable for Germany and nowhere else, so it is no help for a site in Austria or a role you would let someone move for. The second is the floor. €799 is not a budget you commit to find out whether a channel works — it is the price of having already decided that the local paid audience is what your vacancy has been missing. If the role would fill from an organic listing or a referral, let it, and keep the €799 for the one that will not.
What it costs
Three products, and only one decision that turns on runtime: Starter runs thirty days, Premium and Premium Performance sixty. The step up from Starter buys the second month; the step above Premium does not buy days at all. Read the ladder by what each product gives you, not by the order it appears in.
| Product | Duration | Buying direct | Through Join |
|---|---|---|---|
| StarterEntry regional campaign with a refresh, partner-network distribution, retargeting and candidate alerts. | 30 days | Price buying direct: €979 | €79918% less |
| PremiumExtended regional campaign adding social distribution and an earlier visibility refresh. | 60 days | Price buying direct: €1,249 | €99920% less |
| Premium PerformanceTop regional package adding portal banners and an applicant-or-click guarantee. | 60 days | Price buying direct: €1,499 | €1,19920% less |
Prices exclude VAT. Germany.
How to post a job to meinestadt
- Write the vacancy once in Join.
- Publish the vacancy. Because meinestadt supports organic distribution, Join sends it there organically by default as part of your Join subscription.
- meinestadt receives the ad and publishes it on its own schedule.
- Applications land in your Join pipeline alongside those from every other channel.
Who it suits
skilled trades, operations and healthcare roles do best here.
It is a generalist, so it will take a vacancy from any field — but those are the families where the audience runs deepest, and where an ad has the best chance of being seen by someone qualified to answer it.
Posting via Join
meinestadt is one of the 10+ organic boards Join distributes to at no extra cost. Publish once in Join and the ad appears there alongside every other channel you have selected.
Both routes run through Join and both stop at the same border: organic distribution and the three paid products are bookable for Germany only. Every paid product sits below meinestadt's own list price in the catalogue, and the regional ad goes out alongside your national channels rather than through a separate local sales contact.
