But Google for Jobs is not like most other job sites and job boards where you can post jobs to. Instead, this platform requires a slightly different approach to get your job posting up and running. But not to worry.
In this short step-by-step guide, we’ll walk you through the process of how to post a job on Google in 2023, from understanding Google for Jobs to optimising your job postings for maximum visibility. Let’s get started!
Here’s everything that’s included:
- What is Google for Jobs?
- Two ways of posting job listings on Google for Jobs
- Optimising your job postings for success
- Ensuring compliance with Google’s guidelines
- More job posting solutions
- Frequently Asked Questions (FAQs)
What is Google for Jobs?
Google for Jobs, an AI-powered search feature, aggregates job listings from various sources. This function simplifies the job search, providing the job seeker with relevant opportunities via Google Search.
As an employer, this feature empowers you to connect with suitable and targeted applicants globally when posting jobs. This is one of the reasons why this platform is particularly useful for global recruitment efforts (see: How to hire international employees).
Google’s goal isn’t to compete with major job sites, but rather to work alongside them to enhance the job listing and seeking experience. This has resulted in an efficient job search tool that benefits you and job seekers alike.
You’ll find Google for Jobs, available in various countries and languages, to be a great tool for reaching a global talent pool of potential candidates.
For more information, check out our overview page of Google for Jobs.
Two ways of posting job listings on Google for Jobs
Job listings can be posted on Google for Jobs in two ways. You can either use third-party job sites integrated with Google or directly integrate your website’s job listings with Google. Each approach has benefits and challenges, so choose the one that aligns best with your business needs.
The subsequent sections will delve into these two methods and provide tips on optimizing job postings to maximize visibility and draw the right candidates.
Third-party job sites
Third-party job sites, such as LinkedIn and Indeed, offer a quick and easy way to post job listings on Google for Jobs, as they are already integrated with the platform. Posting listings on these sites saves time and effort that would be spent setting up direct integration with Google.
When you post a job listing on a third-party site that has integrated with the Google job search engine, your listing becomes eligible to appear in Google for Jobs. Some more popular third-party job sites integrated with Google for Jobs include:
Using such job boards ensures that your job listings reach a wide audience and have the potential to attract top talent. This method is perfect for businesses that want to leverage the power of Google for Jobs without having to set up integration themselves.
And if you use job distribution software, like JOIN, you can easily multipost your ad on Google for Jobs and all the above job boards with just one click!
Direct integration with Google
Direct integration with Google requires adding structured data to your website’s job listings and following Google’s technical guidelines.
This method may involve hiring a software engineer if you don’t have the technical knowledge yourself. While it can be more challenging than using third-party job sites, direct integration gives you more control over your job listings and ensures that they are always up to date on Google for Jobs.
To add structured data to your website and post job listings on Google for Jobs, you can follow Google’s technical guidelines or outsource the process to a skilled developer. Direct integration allows you to bypass third-party sites and maintain full control over your job listings.
Implementing Google Sitemaps ensures that any changes made to job postings on your website are promptly reflected on Google’s jobs page. This ensures that filled job vacancies are accurately reflected on Google for Jobs, providing a smooth experience for both job seekers and employers.
How to post a job on Google from your website in 4 steps
To get the integration going, you need to follow the following steps:
- You first have to get your website ready with a dedicated page to post your job ads to. This generally starts with creating a careers page on your company’s website.
- Now your career site is live, it’s time to add jobs. You can either add job ads to the website yourself or use job ad software solutions, like JOIN’s free Job Widget, that help you do it.
- Include structured data. As mentioned, you may require technical help from a professional for this part.
- Keep it up-to-date with Google Sitemaps. This allows you to keep your job ads and your website in sync.
Tips on optimising your job postings for Google for Jobs success
For successful job postings on Google for Jobs, concentrate on creating compelling job titles, integrating SEO techniques, and improving readability and visual appeal.
These elements will not only make your job listings more attractive to potential candidates but also increase their visibility in Google search results.
Crafting compelling job titles
For high rankings on Google’s search results, it’s vital to create clear and recognisable job titles that accurately describe the position. Even if your company uses a different internal job title, it’s essential to choose a title that job seekers are likely to search for.
Some strategies for creating compelling job titles include incorporating relevant keywords, using specific and targeted titles, and emphasising company culture and benefits. These tactics will help draw in candidates who are compatible with your organisation and motivate them to apply for the position.
Attractive job titles help you:
- Attract top talent to your company
- Ensure a clear understanding of job duties and qualifications
- Increase the chances of receiving applications from suitable candidates
By crafting compelling job titles and providing a clear job description, you’ll be one step closer to finding the perfect job seeker for your open position.
Incorporating SEO techniques
The visibility and ranking of job postings in Google Search results can be boosted by using relevant keywords and sticking to SEO best practices. This makes it easier for job seekers to find your job listings when they search for specific types of positions.
Examples of SEO techniques that can be included into job postings include using relevant keywords in the job title and description, optimising the URL structure, and ensuring that your job listings are mobile-friendly.
These tactics will help improve the visibility of your job postings on Google for Jobs and attract more qualified candidates. To make your job easier, you can use a job ad posting tool (like JOIN) that automatically ensures your job ad is not just posted to Google for Jobs but optimised for SEO.
Tools like Google Search Console can be used to evaluate the performance of job postings by assessing metrics such as click-through rate, application rate, and time-to-hire. By monitoring and analysing your job post-performance, you can make adjustments to your strategy as needed to improve visibility and attract the right candidates.
Improving readability and visual appeal
Enhancing readability and visual appeal offers several advantages, such as:
- Better user experience
- Increased engagement
- Improved organisation and navigation
- Increased accessibility
By improving your job ads, you increase the likelihood of engagement from job seekers and application submissions for the positions.
Using bulleted lists, H2 and H3 tags, and incorporating video or images in your job ads can help improve readability and visual appeal. These elements make it easier for job seekers to quickly understand the position and requirements, increasing the chances that they will apply.
Including key traits and duties relevant to the position in bulleted lists can also help improve search results. By focusing on enhancing readability and visual appeal, you’ll provide a better experience for job seekers and increase the chances of finding the perfect candidate for your open position.
How to write a good job advert that attracts great talent in 2023
A great job advertisement makes every other recruitment step that little bit easier.Read guide
Ensuring compliance with Google’s guidelines
To ensure compliance with Google’s guidelines, avoid posting irrelevant, incomplete, or expired jobs, and refrain from using vulgar language or misrepresenting the position or company. Job adverts that require a fee to apply are forbidden on Google for Jobs.
Prohibited activities on this platform include:
- Posting irrelevant content
- Incomplete job listings
- Expired job postings
- Job postings requiring payment to apply
- Vulgar language
- Misrepresentation of the position or company
- Advertising disguised as a job posting.
Adherence to Google’s guidelines ensures the continuous presence of your job listings on Google for Jobs, attracting potential candidates. See Google’s own documentation for the full list of job posting content policies.
More job posting solutions
Posting job listings on Google for Jobs is an effective way to reach a wider audience and attract top talent for your open positions.
By following this step-by-step guide and optimising your job postings with compelling titles, SEO techniques, and improved readability, you’ll increase the visibility of your job listings and ensure success in your recruitment efforts.
So, leverage the power of Google for Jobs and make your recruitment process more efficient and effective!
Looking for even more job posting and talent attraction solutions? Then check out our guide: 5 best talent acquisition software solutions!
Frequently Asked Questions (FAQs)
How do you post a job to Google?
To post a job to Google, start by adding job listing structured data to your job page. Then, publish the open positions on your website and use sitemaps to let Google know when you’ve added or removed jobs. Finally, monitor your results on Google Search Console.
Alternatively, you can use a tool that does it for you, like JOIN’s free recruitment software.
Does it cost money to post job on Google?
Google for Jobs is a free service offered to employers who post jobs through partner sites, such as LinkedIn and Indeed, or for employers with their own career page. This allows employers to post job openings on Google without incurring any costs.
How do I get my job to show up on Google search?
To make your job appear on Google search, create a website with crawlable and indexable content, publish your job postings on your career portal, add job listing structured data to your career page, and use sitemaps to quickly inform Google of any changes.
How can I create compelling job titles for my job postings?
Create job titles that are easily recognisable and accurately describe the position to attract more job seekers. Ensure all job titles are free of any artefacts.
What SEO techniques can I incorporate into my job postings?
Incorporate relevant keywords into the job title and description, optimize URL structures for better ranking, and ensure your job postings are mobile-friendly for maximum reach.