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Merchandiser Job Description

Do you wonder what a Merchandiser does? A Merchandiser is responsible for planning and organising product displays, inventory, promotions, and pricing to help maximise product sales.

Scroll down for our free Merchandiser job ad template.

What is in a Merchandiser's job description?

A Merchandiser is an expert in planning and developing merchandising strategies. They ensure the right products reach the right customers for the right prices, thus increasing the number of products being sold.

Essential parts of a Merchandiser’s job description:

  • The Merchandiser collaborates closely with buyers, sales representatives, retail assistants, and product suppliers to create an optimal strategy for when, where and how to sell products.
  • Merchandisers are incredibly analytical and should be able to arrange product displays and promotions based on insights gathered from business data.
  • A Merchandiser further needs a creative mindset to always find new and effective ways to market products to customers.
  • Merchandisers mostly work in retail for larger organisations, such as high street retail chains.

Interview questions available

Also see our Merchandiser interview questions

Merchandiser Job Description Example

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you won’t need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role

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Do you know how best to market a product or service? Are you able to analyse sales data and trends to predict when and where to sell our product (and at what price) for maximum impact? Then you might be our new Merchandiser!

We are looking for an experienced and highly analytical Merchandiser to strengthen our team at [Company Name]. You work closely with buyers, suppliers, and multiple other stakeholders to create profitable pricing strategies. You will further develop unique promotional strategies to further maximise both the number of sales and the average order value.

As our main Merchandiser, you will be responsible for optimising how we sell our products, from product price points to how they are visually displayed on our store’s shelves.

Does this sound like you? Then wait no longer and apply now! We look forward to hearing from you.
Du weißt, wie man ein Produkt oder eine Dienstleistung am besten vermarktet? Du bist in der Lage, Verkaufsdaten und -trends zu analysieren, um vorherzusagen, wann und wo (und zu welchem Preis) du unser Produkt mit maximaler Wirkung verkaufen kannst? Dann könntest du unser neuer Merchandiser sein!

Zur Verstärkung unseres Teams bei [Unternehmen_Name] suchen wir einen erfahrenen und analytisch veranlagten Merchandiser (m/w/d). Ab Tag 1 übernimmst du Verantwortung, um den Verkauf unserer Produkte zu optimieren, von den Produktpreisen bis hin zur optischen Präsentation in den Regalen unseres Stores. In enger Zusammenarbeit mit Einkäufern, Lieferanten und zahlreichen anderen Beteiligten erarbeitest du außerdem profitable Preisstrategien und entwickelst einzigartige Werbestrategien, um sowohl den Produktabsatz als auch den durchschnittlichen Bestellwert zu maximieren.

Klingt nach dir? Dann zögere nicht und bewirb dich jetzt! Wir freuen uns darauf, von dir zu hören.
  • This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself. 
  • You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives. 
  • Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally. 
  • What do you believe in, and what are your core values?

Merchandiser Responsibilities

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Remember, these are example responsibilities, not all of these will be relevant to your specific Merchandiser job ad. Please edit the text to match your company’s needs.

• Closely collaborate with buyers, suppliers, sales representatives, retail assistants, and other merchandisers.
• Plan what product ranges to stock, when to stock them, and at what price point to sell them.
• Analyse industry trends and adapt our pricing and product strategies accordingly.
• Forecast sale and product profitability and present your analysis to the relevant stakeholders (including C-suite) to gain buy-in.
• Negotiate product quantities, prices, and delivery timelines with suppliers.
• Develop special sales and promotions to maximise product sales.
• Arrange the visual display of our merchandise where applicable.
• Analyse past promotions and their performance to inform future strategies.
Denken Sie daran, dass es sich hier um Beispielaufgaben handelt, die nicht alle für Ihre spezifische Merchandiser-Stellenanzeige relevant sein werden. Bitte passen Sie den Text an die Bedürfnisse Ihres Unternehmens an.

• Du arbeitest eng mit Einkäufern, Lieferanten, Handelsvertretern, Handelsassistenten und anderen Merchandisern zusammen.
• Du planst, welche Produktreihen wann vorrätig sein sollen und zu welchem Preis sie verkauft werden sollen.
• Du analysierst Branchentrends und passt unsere Preis- und Produktstrategien entsprechend an.
• Du erstellst Umsatz- und Produktrentabilitätsprognosen und präsentierst deine Einschätzung den relevanten Stakeholdern (einschließlich der Geschäftsleitung), um deren Zustimmung zu gewinnen.
• Du verhandelst Produktmengen, Preise und Lieferfristen mit unseren Lieferanten.
• Du konzipierst Sonderverkäufe und Werbeaktionen, um den Produktabsatz zu maximieren.
• Du gestaltest die visuelle Präsentation unserer Produkte, falls erforderlich.
• Du analysierst vergangene Werbeaktionen und ihre Leistung und lässt deine Erkenntnisse in zukünftige Strategien einfließen.
  • This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
  • This should be clear and concise and set boundaries for submissions.
  • The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
  • This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

Merchandiser Requirements

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Remember these are example requirements, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• Proven experience as a Merchandiser or a similar role.
• Highly analytical and data-driven in your working—you make decisions based on data rather than gut feelings.
• Visually creative and ability to think outside the box to market our merchandise in effective, unique ways that resonate with our audience.
• Strong interpersonal and communication skills as you will collaborate with a variety of stakeholders, both internal and external.
• Excellent presentation skills and ability to defend your decisions in front of our C-suite and higher management.
• Up to date with the latest industry and merchandising trends.
Denken Sie daran, dass es sich hier um Beispielqualifikationen handelt, die nicht alle für Ihre spezifische Stellenanzeige relevant sind. Bitte passen Sie den Text an die Bedürfnisse Ihres Unternehmens an.

• Du kannst X Jahre Erfahrung als Merchandiser oder in einer ähnlichen Funktion vorweisen.
• Du arbeitest sehr analytisch und datengesteuert - du triffst Entscheidungen auf der Grundlage von Daten und nicht aus dem Bauch heraus.
• Du bist visuell kreativ und in der Lage, über den Tellerrand hinauszudenken, um unsere Produkte auf effektive, authentische und einzigartige Weise zu vermarkten.
• Du verfügst über hervorragende zwischenmenschliche und kommunikative Fähigkeiten und großes Verhandlungsgeschick im Umgang mit internen und externen Interessengruppen.
• Du besitzt hervorragende Präsentationsfähigkeiten und bist in der Lage, deine Entscheidungen vor der Geschäftsleitung und dem höheren Management zu vertreten.
• Du hältst dich proaktiv up to date über die neuesten Trends in der Branche und im Merchandising.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

  • Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
  • Add photos that show off your office space, team events and your team having a great time.
  • Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
  • Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
  • Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.

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