What is multiposting?

Single vs. multi-posting

When you want to promote a job ad (whether free job posting or paid job posting, more on this below), you traditionally create an account on a job platform of your choice to post your ad there. This is a single posting, as you post your job to a single platform at once.

If you want to post the same (or another) job ad to a different job board, you create an account for the respective platform and post your job there. As such, you could manually post your job opening to multiple platforms.

However, this way is time-consuming and quickly becomes too much to manage. Multiposting is the automated version of this process, using a dedicated multiposting tool or software to post your jobs to multiple job boards with one click.

Is multiposting free?

This depends on your preferences in terms of job boards, desired reach, and the specific job posting tool that you decide to use. Multiposting job ads can be both free and paid.

Often you may be able to use free job ad slots to multipost your opening to, as many job boards (like LinkedIn or Google for Jobs) offer free posting alongside their premium offering. However, you might still have to pay to use the multiposting software of your choice to do the actual multiposting, which means it might still not be fully free.

Luckily, there are also free multiposting tools available (like JOIN Solutions) that allow you to place your job ad on multiple free platforms, completely free of charge.

Why post to multiple job boards?

There are a lot of benefits to posting your job ad to multiple job boards at once. And using dedicated software helps you even further. But let’s first look at why you should consider using several job platforms in the first place.

Top three reasons why to post to multiple job boards:

1. By posting on several job boards, your ad reaches a much wider audience. Not every candidate is looking for a job on the same job boards. For example, a Graphic Designer might be browsing Behance, while a Content Marketing Manager might be looking on OMR Jobs instead.
2. This higher reach means you can expect more applications coming in, improving your chances of finding the right candidate fast. This helps you save time and reduce your time to hire.
3. Using multiple job boards at once also means you can easily compare performance between different platforms and see which provides the best ROI for your business. This way, you can save money and reduce your cost per hire.

Why use a multiposting tool?

As mentioned, manual multiposting can be time and resource consuming. For example, you will end up with a bunch of login details for different channels. You’ll also have applications coming in through all these different platforms, making it difficult to keep track of all your candidates.

Automated multiposting solves this problem by allowing you to post your jobs to multiple job boards with one click. It’s an automated way of job post distribution for recruiters, helping to speed up the process using specialised multiposting tools and software.

Top five benefits of using multiposting software:

1. By using a multiposting tool, you just need one login, you only have to build your job ad once, and you can post it to several boards with just one click. This saves you a lot of time and hassle.
2. Because everything is centralised in one place, you also receive all job applications in the same tool and inbox. This means you no longer have to check for new applications on every separate job board.
3. Some multiposting tools will provide you with an easy overview of dozens (if not hundreds) of platforms to post your ads to. This means you can learn about different platforms and find out which best fits your hiring needs.
4. Additionally, the multiposting software might give job board recommendations tailored to your business. This allows you to make better informed ad placement decisions, helping you hire better, faster, and more efficiently.
5. Multiposting tools often partner with job boards, allowing you to benefit from special discounts on job ad slots that you normally wouldn’t be able to negotiate yourself.

“Without JOIN, you have to put the ads on all the different platforms by yourself. With JOIN, it’s brilliant, it just multiposts and collects all applications in one place.”

Stephanie Egger – Chimpy

How to find the right multiposting tool for your business

There are dozens of multiposting tools available today, each with its own benefits and unique features. Some might be dedicated applicant tracking systems (ATSs), while others might be more broad and offer a full HR solution.

Although the latter will offer the most features, these tools can often come at a hefty price. Especially if you run a small or medium-sized business (SMB), you probably don’t have the budget for such a tool.

In this case, a dedicated ATS might be a better solution. As this kind of multiposting software only offers the functionality you need to post your job ad to multiple job boards, you don’t pay for anything you don’t need.

And JOIN’s multiposting tool can even be used completely free of charge. It simply offers the option to go premium if you want, but you can also decide to only use its free functionality. This means you can try out multiposting first, before committing to any costs:

Try for free