Area Manager Job Description

Not sure what an Area Manager does, or how to write the perfect Area Manager job ad? We’re here to help. An Area Manager oversees the operations of multiple stores and departments within a region, outlining business strategies and driving sales.

Scroll down for our free Area Manager job ad template.

What is in an Area Manager's Job Description?

The Area Manager is responsible for the smooth operation of a number of stores in a certain region or geographic area. Area Managers create and implement business development plans with the ultimate goal being to increase sales.

Essential parts of an Area Manager’s job description:

  • The Area Manager needs to have impeccable management skills and a lot of experience managing larger teams.
  • As they will often lead teams from a distance, and are less hands-on than Store Managers, they need to be great communicators who can train and educate others in effective execution.
  • An Area Manager needs to be highly strategical and sales oriented, capable of overseeing the big picture and directing different teams and management layers.
  • Sometimes also called Regional Manager, Area Managers are often employed by larger corporations that have several stores or offices within a particular region.

Area Manager Job Description Example

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you won’t need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role




Are you capable of overseeing the operations of multiple stores within a region? Can you outline holistic business development strategies and ensure their execution by translating the strategy into clear actions for colleagues across the business to follow? Are you comfortable in setting ambitious goals for our different stores and departments to maximise sales? Then we have the perfect opportunity for you here at [Company Name].

We are looking for an experienced Area Manager to take over responsibility for the operations of several of our stores in the [Insert Region] area. You will create development strategies for our stores to help increase sales. To ensure successful implementation, you educate and train Store Managers and other relevant staff members. You will single-handedly own the strategic direction of our stores.

Does this sound like the ideal job for you? Then don’t wait any longer and apply with us today!
Du bist ein begnadeter Multitasker und in der Lage, den Betrieb mehrerer Filialen in einer Region zu beaufsichtigen? Du entwickelst mit viel Geschick ganzheitliche und ehrgeizige Strategien für die Geschäftsentwicklung? Es fällt dir leicht, Strategien in klare Maßnahmen zu übersetzen? Du bist ehrgeizig und liebst es, den Umsatz verschiedener Filialen und Abteilungen zu maximieren? Dann haben wir hier bei [Name des Unternehmens] die perfekte Gelegenheit für dich.

Wir suchen einen erfahrenen Area Manager (m/w/d), der die Verantwortung für den erfolgreichen Betrieb und die strategische Ausrichtung unserer Filialen in der Region [Region einfügen] übernimmt. Ab Tag 1 unterstützt du unsere Teams mit umsatzorientierten Entwicklungsstrategien und unterweist deine Mitarbeiter, um eine erfolgreiche Umsetzung zu gewährleisten.

Klingt nach einem idealen Job für dich? Dann bewirb dich noch heute bei uns!
  • This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself. 
  • You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives. 
  • Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally. 
  • What do you believe in, and what are your core values?

Area Manager Responsibilities




Remember these are example responsibilities, not all of these will be relevant to your specific Area Manager’s job description. Please edit the text to match your company’s needs.

• Define and implement business development strategies across our store locations within the region
• Lead Store Managers to ensure effective execution of defined strategies
• Outline organisational standards and guidelines and communicate them to the rest of the team in the form of training sessions
• Oversee day-to-day operations for all assigned locations
• Liaise with stakeholders across the business to ensure KPIs are met and the number of sales increases
• Ensure a quick and effective response when crises or issues arise by delegating tasks to the relevant employees
Denken Sie daran, dass es sich hier um beispielhafte Aufgaben handelt, von denen nicht alle für die Stellenbeschreibung Ihres Bereichsleiters relevant sein werden. Bitte passen Sie den Text an die Bedürfnisse Ihres Unternehmens an.

• Du definierst und implementierst Entwicklungsstrategien für unsere Filialen in der Region.
• Du führst und leitest unsere Filialleiter an, um die effektive Umsetzung der festgelegten Strategien zu gewährleisten.
• Du setzt organisatorische Standards und Richtlinien fest und vermittelst sie in Form von Schulungen an den Rest des Teams.
• Du beaufsichtigst das Tagesgeschäft aller dir zugewiesenen Standorte.
• Du arbeitest eng mit allen Beteiligten im Unternehmen zusammen, um sicherzustellen, dass die KPIs erfüllt werden und die Verkaufszahlen steigen
• Du stellst eine schnelle und effektive Reaktion auf Krisen oder Probleme sicher, indem du geeignete Maßnahmen definierst und Aufgaben an die entsprechenden Mitarbeiter delegierst.
  • This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
  • This should be clear and concise and set boundaries for submissions.
  • The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
  • This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

Area Manager Requirements




Remember these are example Area Manager requirements, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• At least 5 years of experience, ideally as an Area Manager, Regional Manager, or Store Manager
• Experience within our industry preferred yet not essential
• Ability to oversee larger strategies and instruct other layers of management, rather than getting bogged down in details and day-to-day tasks yourself
• Impeccable organisational skills combined with a strategic mindset
• Great interpersonal skills and ability to work with colleagues in all levels of the business
• Strong educator and able to provide fair, constructive feedback where appropriate
• Self-starter who is not afraid to take charge and initiative to accelerate business growth
Denken Sie daran, dass es sich hier um Beispielanforderungen für Area Manager handelt, von denen nicht alle auf Ihre spezifische Stellenanzeige zutreffen werden. Bitte passen Sie den Text an die Bedürfnisse Ihres Unternehmens an.

• Du bringst mindestens 5 Jahre Berufserfahrung als Area Manager, Regional Manager oder Store Manager idealerweise Erfahrungen innerhalb unserer Branche mit.
• Du besitzt die Fähigkeit, größere Strategien zu überblicken und kannst Aufgaben effektiv delegieren, anstatt dich in Details und alltäglichen Aufgaben zu verzetteln.
• Du kombinierst tadellose organisatorische Fähigkeiten in mit einer strategischen Denkweise.
• Du beherrschst ausgezeichnete zwischenmenschliche Fähigkeiten und kannst mit Kollegen auf allen Ebenen des Unternehmens zusammenarbeiten.
• Du zeichnest dich durch ausgeprägte didaktische Fähigkeiten aus und bist in der Lage, bei Bedarf faires und konstruktives Feedback zu geben.
• Du handelst eigenverantwortlich und hast keine Angst, die Initiative zu ergreifen, um das Unternehmenswachstum zu beschleunigen.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

  • Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
  • Add photos that show off your office space, team events and your team having a great time.
  • Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
  • Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
  • Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.

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