Store Manager Job Description

Are you asking yourself, what is a Store Manager? The Store Manager manages the successful and efficient operation of your store and all its employees to maximise customer footfall and store sales.

Scroll down for our free Store Manager job ad template.

What is in a Store Manager's job description?

The Store Manager is an expert in leading the day-to-day operations of a store to ensure both customer satisfaction and sales maximisation. By optimising processes, managing store employees, and providing internal training, the Store Manager ultimately aims to increase the overall profitability of your store.

Essential parts of a Store Manager’s job description:

  • Store Managers are in charge of the daily operations of your store and should therefore be able to effectively lead a large team.
  • The Store Manager needs to be analytical and strategic in their thinking to always be on the lookout for ways to maximise store footfall and profitability.
  • A successful Store Manager knows the target audience by heart and knows how to more effectively service them to increase sales.
  • Other terms for Store Manager include Retail Manager, Retail Store Manager, and Store Supervisor.

Interview questions available

Also see our Store Manager interview questions

Store Manager Job Description Example

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you won’t need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role




Do you have what it takes to lead our already successful store and take it to the next level? Are you an excellent manager who easily builds relationships with colleagues across all levels? Do you know what the customer wants (and how to deliver it to them)? Then you might just be the perfect candidate to become our new Store Manager here at [Company Name].

You will be heading the [Store Location] store, where you will lead a large, dedicated team of employees. You will use your expertise and industry knowledge to help our team service customers better and more efficiently, to drive sales, and to increase our store’s profitability. To achieve this, you build strategies, set out guidelines, and train the team. You own the day-to-day operations of the store and are responsible for its success.

Does this sound like a great challenge for you? Then get in touch now and apply for this exciting position!
Du hast das Zeug dazu, unsere bereits erfolgreiche Filiale zu führen und aufs nächste Level zu heben? Du bist ein hervorragender Manager, dem es leicht fällt, Beziehungen zu Kollegen auf allen Ebenen aufzubauen? Du weißt, was Kunden wollen (und wie man es ihnen liefert)? Dann bist du vielleicht der perfekte Filialleiter für unseren neuen Store bei [Unternehmen_Name].

Als Store Manager unseres Stores in [Standort] bist du für das Tagesgeschäft und den Erfolg unserer Filiale verantwortlich. Ab Tag 1 unterstützt du unser engagiertes Team von Mitarbeitern mit deinem Fachwissen und deinen Branchenkenntnissen dabei, die Kunden besser und effizienter zu bedienen und Umsatz und Rentabilität unserer Filiale zu steigern. Um dies zu erreichen, entwickelst du Strategien, legst Richtlinien fest und schulst das Team.

Hört sich nach einer großartigen Herausforderung für dich an? Dann bewirb dich jetzt!
  • This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself. 
  • You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives. 
  • Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally. 
  • What do you believe in, and what are your core values?

Store Manager Responsibilities




Remember these are example responsibilities, not all of these will be relevant to your specific Store Manager job ad. Please edit the text to match your company’s needs.

• Develop, and ensure implementation of, business strategies aimed at increasing customer footfall, number of sales, and overall profitability of our store.
• Set ambitious goals and objectives for the team and help them achieve them.
• Provide training and guidance to team members across the business.
• Create store policies and guidelines and oversee their successful implementation.
• Increase the store’s market share by proposing innovative new strategies whilst further optimising existing workflows.
• Lead and mentor the team by providing personal development, guidance, and targets for employees to work towards.
• Handle any employee and customer issues that may arise, from grievances to complaints.
Denken Sie daran, dass es sich hier um Beispielaufgaben handelt, die nicht alle für Ihre spezifische Stellenanzeige für Filialleiter relevant sein werden. Bitte passen Sie den Text an die Bedürfnisse Ihres Unternehmens an.

• Du entwickelst Geschäftsstrategien, die darauf abzielen, die Kundenfrequenz, die Anzahl der Verkäufe und die Gesamtrentabilität unseres Geschäfts zu erhöhen, und sorgst für deren Umsetzung.
• Du legst ehrgeizige Ziele für das Team fest und hilfst ihm, diese zu erreichen.
• Du schulst und leitest die Teammitglieder im gesamten Unternehmen an.
• Du erstellst Richtlinien und Vorschriften für die Filiale und überprüfst deren erfolgreiche Umsetzung.
• Du steigerst den Marktanteil der Filiale, indem du innovative neue Strategien vorschlägst und die bestehenden Arbeitsabläufe weiter optimierst.
• Du führst und betreust das Team, leitest die Mitarbeiter bei ihrer persönlichen Entwicklung an und gibst ihnen Ziele vor, auf die sie hinarbeiten.
• Du löst Mitarbeiter- und Kundenprobleme, von Beschwerden über Konflikte bis hin zu Reklamationen.
  • This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
  • This should be clear and concise and set boundaries for submissions.
  • The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
  • This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

Store Manager Requirements




Remember these are example Store Manager requirements, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• Proven experience as a (Retail) Store Manager or a similar role.
• Minimum of 5 years of experience managing a team.
• Impeccable leadership skills.
• Strategic and analytical mindset to improve store performance and profitability.
• Excellent interpersonal skills to easily build rapport with employees and customers alike.
• Highly organised and structured in your working.
Denken Sie daran, dass es sich hierbei um Beispielanforderungen handelt, die möglicherweise nicht alle auf Ihre spezifische Stellenanzeige zutreffen werden. Bitte passen Sie den Text an die Bedürfnisse Ihres Unternehmens an.

• Du bringst Erfahrung als Filialleiter oder aus einer ähnlich gelagerten Funktion mit.
• Du hast mindestens 5 Jahre Erfahrung in der Leitung eines Teams und verfügst über tadellose Führungsqualitäten.
• Du verfügst über eine strategische und analytische Denkweise zur Verbesserung der Leistung und Rentabilität der Filiale.
• Du besitzt hervorragende zwischenmenschliche Fähigkeiten und tust dir leicht, mit Mitarbeitern und Kunden in Kontakt zu treten.
• Du bist hervorragend organisiert und pflegst eine strukturierte Arbeitsweise.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

  • Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
  • Add photos that show off your office space, team events and your team having a great time.
  • Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
  • Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
  • Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.

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