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Copywriter Job Description

What is a Copywriter? As professional advertising writers, Copywriters transform visitors into customers, increase traffic and conversion rates, and drive your marketing goals further ahead with brief, punchy and persuasive copy for online shops, newsletters, social media, and offline advertising.

Scroll down for our free Copywriter Job Ad Template!

What is in a Copywriter's Job Description?

Copywriters are the rock stars of text creation! They specialise in triggering quick emotional impulses and promoting actions by means of very brief content pieces with a very encouraging tone of voice.

Essential parts of a Copywriter Job Description:

  • Their closest collaborators are Content, Marketing, SEO, Design, Brand, and Product Specialists to make sure their content pieces fit the respective media.
  • A Copywriters' success builds upon the ability to convey essential information captivatingly in partial sentences or even just keywords.
  • As the slightest differences in wording can be critical to success, they need to be very linguistically talented and bring a keen eye for detail.
  • Copywriters often work in Advertising Agencies. Working under pressure or in a busy environment and meeting deadlines should not be a problem to them.
  • University degrees in marketing, linguistics, journalism or psychology are helpful, but career changers with experience can also be convincing.

Interview questions available

Also see our Copywriter Interview Questions

Copywriter Job Description Example

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you won’t need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role




Is creative writing your passion? Can you quickly think your way into a new subject area and find the right words for every topic? Presenting complex contexts comprehensible and in just a few words is your superpower? Your catchy headlines make the spark fly and inspire your readers to convert?

Then we are looking for you! Join our marketing team as a copywriter (m/f/x) and take our brand language to the next level. From day one, you will be the voice of our brand, creating memorable recognition values, strengthening the bond with our customers and promoting our brand awareness. Apply now and become an important piece of our success story!
Kreatives Schreiben ist deine Leidenschaft, du kannst dich schnell in neue Themengebiete eindenken und findest für jedes Thema die richtigen Worte? Komplexe Zusammenhänge verständlich und in wenigen Worten darzustellen, ist deine Superkraft? Deine einprägsamen Headlines lassen den Funken überspringen und inspirieren deine Leser regelmäßig zur Conversion? Dann suchen wir genau dich!

Dann suchen wir genau dich! Verstärke unser Marketingteam als Copywriter (m/w/d) und entwickle unsere Markensprache weiter. Vom ersten Tag an bist du die Stimme unserer Marke, schaffst einprägsame Wiedererkennungswerte, stärkst die Bindung zu unseren Kunden und förderst unsere Markenbekanntheit. Bewirb dich jetzt und werde ein wichtiges Puzzleteil in unserer Erfolgsgeschichte!
  • This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself. 
  • You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives. 
  • Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally. 
  • What do you believe in, and what are your core values?

Copywriter Responsibilities




Remember, these are example responsibilities for a Copywriter's job description, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• You write original copy for our marketing campaigns, landing pages, social networks, presentations, and print releases.
• You work alongside designers and marketers to enrich visuals with captivating content.
• You utilise your strong knowledge of SEO to help drive organic traffic towards our website, apps, and product.
• You continually raise the bar on creativity, writing fresh and high quality copy that connects with our target audience and encourages growth and sales.
• You interpret creative briefs and translate them into strategies that match objectives within the product and brand teams.
• You conduct focus groups to gain a better understanding of our customers with the aim of being able to produce better copy for them.
• You create and analyse weekly and monthly reports and present your findings to small groups and company-wide environments.
• You confidently and concisely communicate ideas and findings in an easy-to-understand manner.
Denken Sie daran, dass es sich hier um Beispielaufgaben handelt, von denen nicht alle für Ihre spezifische Stellenanzeige relevant sind. Bitte passen Sie den Text an die Bedürfnisse Ihres Unternehmens an.

• Du erstellst kreative und vor allem attraktive Texte für unsere Online- und Offline-Marketingkanäle (Website, Onlineshop, App, Social Media, Videos, Anzeigen, Flyer, Broschüren, Plakate).
• Du aktualisierst und optimierst Texte hinsichtlich SEO, Stil, Grammatik und Orthografie.
• Du entwickelst Textbausteine für Mailings und Geschäftskorrespondenz und stellst die einheitliche Kommunikationsweise nach außen sicher.
• Du unterstützt unsere Fachteams bei der Entwicklung von Verkaufsförderungskonzepten und Promotionstrategien.
• Gemeinsam mit unseren Marketing-, Design- und Grafik-Teams entwickelst du immer wieder atemberaubende Ideen und Konzepte für neue Projekte.
• Du recherchierst und analysierst aktuelle Markttrends im Bereich des Marketings und bist für die strategische Themenauswahl verantwortlich.
• Du erstellst und überwachst den Redaktionsplan.
• Du koordinierst die Zusammenarbeit mit Junior Copywritern und externen Autoren, erstellst Briefings und lektorierst die entstandenen Texte.
• Du hast die KPIs im Blick, berichtest über den Erfolg unserer Inhalte, zeigst eventuelle Schwachstellen auf und schlägst Verbesserungen vor.
  • This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
  • This should be clear and concise and set boundaries for submissions.
  • The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
  • This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

Copywriter Requirements




Remember these are example requirements, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• You bring a Bachelor’s degree in Journalism, Communications or 3+ years experience in a similar role.
• You have some experience in working with customer profiles and have a good understanding of writing for different audiences across multiple platforms.
• You can present a diverse portfolio that demonstrates your creative flair as well as your understanding of writing for analytical goals.
• You have practical experience in working with CMS such as WordPress or Joomla.
• You possess strong decision-making skills, wonderful communication skills, and an exceptional passion for writing and editing.
• You bring English language skills at a native level, any other language skills are a bonus.
• You have a successful copywriting track record, ideally in a fast-paced and ever-changing start-up or agency environment.
• You have a great knowledge of SEO practices and the know how to keep a creative flair in writing, while encouraging readers to take action.
Denken Sie daran, dass es sich hier um Beispielqualifikationen handelt, von denen nicht alle für Ihre spezifische Stellenanzeige relevant sind. Bitte passen Sie den Text an die Bedürfnisse Ihres Unternehmens an.

• Du besitzt einen Studienabschluss in Kommunikation, Marketing, Journalismus, Germanistik oder einem verwandten Bereich.
• Du verfügst über X Jahre Berufserfahrung.
• Du stellst hohe Qualitätsansprüche und hast ein starkes Gespür für Ästhetik sowie ein scharfes Auge für Details.
• Du bist in höchstem Maße kreativ und sprudelst geradezu vor Ideen
• Du besitzt ein ausgeprägtes Gespür für Marken, Bildsprache und Storytelling
• Du besitzt ein tadelloses Verständnis der deutschen Sprache und in puncto Orthografie und Grammatik • macht dir keiner was vor.
• Deine Arbeitsweise ist selbstständig, strukturiert und von hoher Selbstdisziplin geprägt
• Du bist zuverlässig und gut organisiert und auch knappe Fristen bereiten dir keine Kopfschmerzen.
• Du verfügst über eine ausgeprägte Hands-on-Mentalität.
• Du beherrschst die gängigen Textbearbeitungs-Programme.
• Du bist ein Teamplayer mit hervorragender Kommunikationsfähigkeit.
• Du bist idealerweise fit in Sachen SEO und hast erste Erfahrungen mit Google Ads

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

  • Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
  • Add photos that show off your office space, team events and your team having a great time.
  • Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
  • Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
  • Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.

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