Content Strategist and Specialist aim to build trust and strengthen customer relations. They help reach your short and long term marketing goals in two ways. Content Specialists develop content strategies, plan and create content for a wide variety of formats. Content Strategists research trends, analyse functionality and popularity of content, and improve shortcomings.
Essential parts of a Content Strategist Job Description:
- Their core competence is to identify and design appropriate methods to achieve a company's short and long-term marketing goals through suitable content.
- In a leading position, a Content Specialist might also be responsible for the monitoring and control of content creation (keeping an editorial calendar, assigning authors, monitoring deadlines, etc.)
- The job requires not just creativity, but also a deep understanding of target audiences. Degrees in marketing, journalism, media design or communication are useful to succeed in this role.
- Their main collaborators are Design, Marketing, UX, SEO, and Brand Specialists to create holistic and appealing content solutions.