Content Marketing Manager Job Description

'What is a Content Marketing Manager?', you might wonder. A Content Marketing Manager is a true all-rounder for the efficient management of your content team. His main task is to make sure that all content will attract visitors to a website or shop and to retain them as customers.

Scroll down for our free Content Marketing Manager Job Ad Template!

What is in a Content Marketing Manager's Job Description?

Content is King - and outstanding content is the supreme discipline. Content Marketing Managers develop well-thought-out and SEO-friendly content marketing strategies and campaigns for selected channels and target groups to drive a company's online marketing goals further ahead.

Essential parts of a Content Marketing Manager Job Description:

The job profile of a Content Marketing Manager is based on both search engine optimisation and editorial journalism, which means that the skillset of a Content Marketing Manager is usually a combination of both components.
Even though a Content Marketing Manager himself typically coordinates and directs more, he should still bring profound writing skills and distinct flair.
As they are team leaders and work with interdisciplinary teams, they require outstanding interpersonal, communication, empathy, and leadership skills
Their main collaborators are Design, UX, and Brand Specialists to create holistic and expedient content solutions.
University degrees in the fields of marketing, journalism or communication sciences are necessary as a basic qualification.

Interview questions available

Also see our Content Marketing Manager Interview Questions

Content Marketing Manager Job Description Example

Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
This means you won’t need to read through too many CVs to find your superstar.
You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role

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Deutsch

You enjoy writing original and engaging copy for a broad range of platforms? You work both creative and analytical? You love to convert your findings into interesting copy that holds a reader's attention and encourages growth? Planning, managing and executing is your bread and butter when it comes to your creative structure? If yes, we may have your next professional adventure here with us at {Company_Name}.

As the Content Marketing Manager you take ownership of creating online content for multiple platforms including blog posts, landing pages, newsletters, social media copy and white papers. You will have the opportunity to work alongside cross-functional teams like brand, communications, and web developers to conceptualize and implement engaging content as well as improve our current copy.

Du hast Spaß daran, originelle und ansprechende Texte für ein breites Spektrum an Plattformen zu schreiben? Du arbeitest sowohl kreativ als auch analytisch? Du liebst es, deine Erkenntnisse in interessante Texte umzuwandeln, die die Aufmerksamkeit des Lesers fesseln und unser Wachstum anregen? Planung, Management und Ausführung sind dein tägliches Brot, wenn es um deine kreative Struktur geht? Wenn ja, haben wir vielleicht dein nächstes berufliches Abenteuer hier bei {Unternehmen_Name}.

Als Content Marketing Manager (m/w/d) verantwortest du die Erstellung von Online-Inhalten für verschiedene Plattformen, darunter Blogbeiträge, Landingpages, Newsletter und Social Media Posts. Mit deinem feinen Gespür für zielgruppengerechten Content verwandelst du Traffic in wiederkehrende Kunden und baust Erfolg und Bekanntheit unserer Marke aus. In Zusammenarbeit mit funktionsübergreifenden Teams wie Marken-, Kommunikations- und Webentwicklern entwickelst du ansprechende Inhalte und verbesserst unsere aktuellen Texte. Komm an Bord, treibe unser Wachstum voran und werde ein essenzieller Teil unserer Erfolgsgeschichte!

This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself.
You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives.
Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally.
What do you believe in, and what are your core values?

Content Marketing Manager Responsibilities

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Remember these are example responsibilities for a Content Marketing Manager's job description, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• You showcase your excellent writing and editing skills with the aim of driving an increase of traffic to our website and apps.
You write for both long and short form channels in an engaging way.
• You use your creativity and analytical skills to draw conclusions from and improve our branding and communications.
• You utilize your outstanding SEO skills to encourage better marketing KPIs.
• You plan, optimise and execute content marketing campaigns and initiatives both in-house and alongside external agencies.
• You manage all our social handles and keep them growing in terms of followers and engagement.
• You use your brand knowledge to communicate on various touchpoints and collaborate on presentation decks and ensure a high level of quality content throughout the company.
• You review and assess the tone of current content.
• You adjust existing content and create new content tailored with a consistent tone of voice.
• You make sure our content marketing strategy is being followed.
• You tailor content aimed at different audiences and channels.

If you’re hiring for a senior role, these additional responsibilities may also be useful to you:

• You are comfortable creating editorial plans and calendars.
• You are brimming with creativity and new ideas for both copy, visuals and landing page design.
• You bring some visual design experience and build upon that knowledge to improve the look and feel of our digital platforms.

Denken Sie daran, dass es sich hier um Beispielaufgaben handelt, von denen nicht alle für Ihre spezifische Stellenanzeige relevant sind. Bitte passen Sie den Text an die Bedürfnisse Ihres Unternehmens an.

• Du entwickelst kreative Marketing-Pläne, Content-Strategien sowie Kampagnen für unsere Marketing-Plattformen unter Berücksichtigung aktueller SEO-Standards, Marketing-Trends und Best Practices.
• Du definierst relevante KPIs, führst Performance-Kontrollen durch und erstattest Bericht zum Erfolg unserer Kampagnen.
• Du verwaltest das zur Verfügung gestellte Content-Marketing-Budget
• Du übernimmst die Ideenfindung und recherchierst geeignete Keywords
• Du planst und konzipierst Conversion-fördernde Landingpages, Mailings, Blogbeiträge, Videos und Social Media Posts.
• Du sorgst in Zusammenarbeit mit Design- und Grafikabteilung für ein stimmiges Gesamtbild gemäß Kommunikations- und Style-Richtlinien unserer Brand.
• Du erstellst Redaktionsplan und Briefings und koordinierst die Content-Erstellung mit unserem Content-/Copywriter-Team / unseren externen Autoren
• Du bist für die Korrekturlesung und Qualitätskontrolle aller Texte verantwortlich.
• Du pflegst Inhalte in unser Content-Management-System ein und koordinierst deren Veröffentlichung.
• Du sorgst für die regelmäßige Aktualisierung unserer Inhalte.
• Du erstellst attraktiven, interessanten und originellen Content mit einer Extraportion Mehrwert für unterschiedliche Zielgruppen.
• Du verbesserst Usability, Designs und Conversions bestehender Inhalte.
• Du ermittelst potenzielle Kooperationspartner (Influencer, Gastautoren, etc.) und nimmst Kontakt auf.

This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
This should be clear and concise and set boundaries for submissions.
The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

Content Marketing Manager Requirements

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Remember these are example requirements, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• You bring 2+ years experience in content marketing, SEO or creative writing in a similar role, ideally within a fast-paced and ever-changing start-up or agency environment.
• You are fluent in the English language, any other language skills are a bonus.
• You demonstrate outstanding communication skills, both written and verbally.
• You are experienced with working within agile methodologies and can work across multiple teams focused on different initiatives at the same time.
• You bring experience working with CMS such as WordPress.
• You are confident writing with SEO in mind.
• You prioritise and align multiple work streams whilst keeping the bigger picture in mind.
• You bring proven experience in writing, editing and proofreading both your own and others work.

Denken Sie daran, dass es sich hier um Beispielqualifikationen handelt, von denen nicht alle für Ihre spezifische Stellenanzeige relevant sind. Bitte passen Sie den Text an die Bedürfnisse Ihres Unternehmens an.

• Du besitzt einen Studienabschluss mit Schwerpunkt in Marketing, Kommunikationswissenschaften,
Mediengestaltung/Medienmanagement oder einem verwandten Bereich.
• Du bringst mehrjährige Erfahrung im Content Marketing, im Projektmanagement oder einem vergleichbaren Bereich mit.
• Du besitzt ein tiefes Verständnis für Zielgruppen und ihre Ansprüche.
• Du verfügst über Deutschkenntnisse auf muttersprachlichem Niveau und bewegst dich sicher in deutscher Grammatik und Orthografie.
• Du beherrschst Englisch in Wort und Schrift und mindestens auf fortgeschrittenem Niveau.
• Du bist wortgewandt und schreibst gern packende Inhalte.
• Du bist geübt im Umgang mit den gängigen Content-Management-Systemen.
• Dank deiner offenen, empathischen und kommunikativen, aber auch durchsetzungsfähigen Art bist du der geborene Teamplayer und findest schnell Anschluss in neuen Teams.
• Du besitzt ein gutes Gespür für Grafik-/Medien-/Kommunikations-Design und idealerweise Anwenderkenntnisse in den gängigen Grafikprogrammen.
• Du beherrschst die aktuellsten SEO- und SEA-Standards, beobachtest Trends und kennst Google Analytics, Search Console und Google Ads wie deine Jackentasche.
• Du gehst gern mit Zahlen um und besitzt eine ausgeprägte Fähigkeit zum analytischen Denken.
• Du arbeitest proaktiv, sorgfältig, selbstständig und diszipliniert.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
Add photos that show off your office space, team events and your team having a great time.
Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.