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Content Marketing Manager Job Ad Template

Spot the difference

Writing job ads is hard work, especially now we’re living within such a fast paced and exponential society. What’s the difference between a Content Writer and a Copywriter, anyway? Don’t Content Managers and Content Specialists do essentially the same tasks?

In short; Writers build trust, Copywriters drive sales and Strategists steer the content ship.

  • Content Writers are focused on explaining, educating or entertaining. It could be informative writing for a landing page, or fun writing for a blog or an article. They enjoy engaging the reader. 
  • A Copywriter’s aim is to persuade a consumer to make an action. It’s all about encouraging language for them, usually to gain traffic or help make a sale. 
  • Digital Marketing Managers love internet ecosystems. They’re concerned with social media, websites and apps. 
  • Content Marketing Managers are responsible for planning and implementing a company’s overall content strategy. They look after the data of their content and report on what’s working well and what needs improvement. 
  • Content Strategists and Specialists are very similar and have almost the same responsibilities. They both understand the long and short term aims of a company and come up with ways to help them reach those goals. They ensure all content is clear and compelling. If you really need a difference between the two roles, a Specialist is a little more creative and general, and a Strategist is more analytical. 

Job Ad Template

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you won’t need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role

Do you enjoy writing original and engaging copy for a broad range of platforms? Are you both creative and analytical with an ability to convert your findings into interesting copy that can hold a reader's attention and encourage growth? Is planning, managing and executing your bread and butter when it comes to your creative structure? If yes, we may have your next adventure here with us at {Company_Name}.

As the Content Marketing Manager you will take ownership of creating online content for multiple platforms including blog posts, landing pages, newsletters, social media copy and white papers. You will have the opportunity to work alongside cross-functional teams like brand, communications and web developers to conceptualize and implement engaging content as well as looking to improve our current copy.
Du hast eine Leidenschaft für packenden Content, bist bekannt für deine kreativen und erfolgreichen Content-Marketing-Strategien und verstehst es, mit gezielten Impulsen Traffic, Leads und Conversions zu erhöhen? Dann suchen wir dich zum nächstmöglichen Zeitpunkt als Content Marketing Manager (m/w/d) in Vollzeit zur Verstärkung unseres Content-Teams.

Ab dem ersten Tag übernimmst du die Verantwortung für die Effektivität unserer Content-Marketing-Aktivitäten. Du konzipierst ganzheitlich performante Inhalte, überwachst deren Leistungsfähigkeit auf Basis geeigneter KPIs und triffst datengetriebene Entscheidungen zu deren Optimierung.

Mit deinem feinen Gespür für hochwertigen und zielgruppengerechten Content erleichterst du das Online-Engagement, verwandelst Traffic über geschickte Kampagnen und raffinierte Funnels in wiederkehrende Kunden und baust Erfolg und Bekanntheit unserer Marke aus. Komm an Bord, treibe unser Wachstum voran und werde ein essenzieller Teil unserer Erfolgsgeschichte!
  • This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself. 
  • You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives. 
  • Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally. 
  • What do you believe in, and what are your core values?

Responsibilities

Remember these are example responsibilities for a Content Marketing Manager's job description, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• Showcase your excellent writing and editing skills with the aim of driving an increase of traffic to our website and apps.
• Write for both long and short form channels in an engaging way.
• Use your creativity and analytical skills to draw conclusions from and improve our branding and communications.
• Use your outstanding SEO skill set to encourage better marketing KPIs.
• Plan, optimise and execute content marketing campaigns and initiatives both in house and alongside external agencies.
• Manage all our social handles and keep them growing in terms of followers and engagement.
• Use your brand knowledge to communicate on various touch points and collaborate on presentation decks and ensure a high level of quality content throughout the company.
• Be able to review and assess the tone of current content and can adjust existing content as well as create new content tailored with a consistent tone of voice.
• Make sure that our content marketing strategy is being followed.
• Tailor content aimed at different audiences and channels.

If you’re hiring for a senior role, these additional responsibilities may also be useful to you:

• Comfortable creating editorial plans and calendars.
• Brimming with creativity and new ideas for both copy, visuals and landing page design.
• Use some visual design experience and build upon that knowledge to improve the look and feel of our digital platforms.
• Du entwickelst kreative Marketing-Pläne, Content-Strategien sowie Kampagnen für unsere Marketing-Plattformen unter Berücksichtigung aktueller SEO-Standards, Marketing-Trends und Best Practices.
• Du definierst relevante KPIs, führst Performance-Kontrollen durch und erstattest Bericht zum Erfolg unserer Kampagnen.
• Du verwaltest das zur Verfügung gestellte Content-Marketing-Budget
• Du übernimmst die Ideenfindung und recherchierst geeignete Keywords
• Du planst und konzipierst Conversion-fördernde Landingpages, Mailings, Blogbeiträge, Videos und Social Media Posts.
• Du sorgst in Zusammenarbeit mit Design- und Grafikabteilung für ein stimmiges Gesamtbild gemäß Kommunikations- und Style-Richtlinien unserer Brand.
• Du erstellst Redaktionsplan und Briefings und koordinierst die Content-Erstellung mit unserem Content-/Copywriter-Team / unseren externen Autoren
• Du bist für die Korrekturlesung und Qualitätskontrolle aller Texte verantwortlich.
• Du pflegst Inhalte in unser Content-Management-System ein und koordinierst deren Veröffentlichung.
• Du sorgst für die regelmäßige Aktualisierung unserer Inhalte.
• Du erstellst attraktiven, interessanten und originellen Content mit einer Extraportion Mehrwert für unterschiedliche Zielgruppen.
• Du verbesserst Usability, Designs und Conversions bestehender Inhalte.
• Du ermittelst potenzielle Kooperationspartner (Influencer, Gastautoren, etc.) und nimmst Kontakt auf.
  • This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
  • This should be clear and concise and set boundaries for submissions.
  • The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
  • This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

Requirements

Remember these are example requirements, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• 2+ years experience in content marketing, SEO or creative writing in a similar role, ideally within a fast-paced and ever changing start-up environment.
• English language skills at a fluent level, any other language skills are a bonus.
• Outstanding communication skills, both written and verbally.
• Experience working within agile methodologies and can work across multiple teams focused on different initiatives at the same time.
• Experience working with CMS such as WordPress.
• Confidence writing with SEO in mind.
• You can prioritise and align multiple work streams whilst keeping the bigger picture in mind.
• Proven experience in writing, editing and proofreading both your own and others work.
• Du besitzt einen Studienabschluss mit Schwerpunkt in Marketing, Kommunikationswissenschaften,
Mediengestaltung/Medienmanagement oder einem verwandten Bereich.
• Du bringst mehrjährige Erfahrung im Content Marketing, im Projektmanagement oder einem vergleichbaren Bereich mit.
• Du besitzt ein tiefes Verständnis für Zielgruppen und ihre Ansprüche.
• Du verfügst über Deutschkenntnisse auf muttersprachlichem Niveau und bewegst dich sicher in deutscher Grammatik und Orthografie.
• Du beherrschst Englisch in Wort und Schrift und mindestens auf fortgeschrittenem Niveau.
• Du bist wortgewandt und schreibst gern packende Inhalte.
• Du bist geübt im Umgang mit den gängigen Content-Management-Systemen.
• Dank deiner offenen, empathischen und kommunikativen, aber auch durchsetzungsfähigen Art bist du der geborene Teamplayer und findest schnell Anschluss in neuen Teams.
• Du besitzt ein gutes Gespür für Grafik-/Medien-/Kommunikations-Design und idealerweise Anwenderkenntnisse in den gängigen Grafikprogrammen.
• Du beherrschst die aktuellsten SEO- und SEA-Standards, beobachtest Trends und kennst Google Analytics, Search Console und Google Ads wie deine Jackentasche.
• Du gehst gern mit Zahlen um und besitzt eine ausgeprägte Fähigkeit zum analytischen Denken.
• Du arbeitest proaktiv, sorgfältig, selbstständig und diszipliniert.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

  • Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
  • Add photos that show off your office space, team events and your team having a great time.
  • Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
  • Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
  • Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.

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