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09.06.2023 Talent acquisition

Niche job boards: What are they and why should you use these specialised job sites?

Niche job boards: What are they and why should you use these specialised job sites?

Niche job boards—also called specialist job platforms—differ from generalist job sites. They help you reach more qualified candidates for your company’s specific industry or niche.

Rather than just focussing on the largest, general job boards, like LinkedIn or Indeed, you can strongly improve the efficiency and effectiveness of your recruiting strategy by (also) using niche job boards. These specialised, industry-specific sites help you better target qualified candidates for your niche job openings.

In this short article, you’ll find out what niche job boards are and why you should include them in your hiring strategy. We also list a few examples of some of the best niche job boards out there.

What are niche job boards?

Niche job boards are focused on a specific industry, skillset, business type, or geographical location. These sites only host job ads that promote positions within the specified niche. As a result, the job seekers visiting these sites are specifically looking for jobs within that industry or field.

For example, specialised Tech job boards will only feature job ads for tech-related roles, like Front End Developers or Software Engineers. Similarly, a specialised job board like Deutsche Startups is only focused on job opportunities at startup companies in Germany.

For more job board inspiration, check out our full list of the best job sites for employers in 2024!

Are niche job sites free to use?

This will depend on the niche job board you want to use. For example, the Deutsche Startups example we just gave only offers premium job ads. But many other specialised sites do also offer options to post jobs for free.

We’ll give a few examples further below.

How to post on niche job boards

How it works will depend on the job board you’re using, as each of the websites tends to have their own way of working. So getting your job ads published on multiple niche job boards at once can be a bit time-consuming as you have to figure out how each site works.

Instead, you can use JOIN’s multiposting tool to post your ads across different job boards with just one click. You create the ad once inside JOIN and easily distribute it across different platforms at the same time.

In less than 5 minutes

Multipost your job ad to 100+ job boards

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Why should you use industry-specific job boards?

So why is it important to focus your recruiting efforts on these types of job platforms? Here are the two main reasons why you should use niche job boards.

1. Candidates are preselected

The main benefit of niche job boards is that the candidates on these websites are already preselected and filtered.

Generalist platforms, like LinkedIn or Indeed, have hundreds of millions of job seekers visiting their sites every day. Candidates on these platforms can work in practically every type of industry imaginable.

The result is that when you post (and pay for) a job ad, chances are that a large proportion of the audience that sees your ad, is not a qualified candidate. This means you could be spending time and money on getting ads in front of the wrong people.

With industry-specific job boards, you know that the majority of the website’s visitors are indeed qualified candidates (or at least employees who work in the same industry). This increases the chances of you reaching qualified talent while spending less time and budget on posting and promoting your ads.

2. Grows the pool of potential candidates

Secondly, not all talent is active on generalist platforms.

For example, most people working in Marketing will probably have a LinkedIn profile and use this networking site when looking for a new job. But this might not be the case for someone working in a field like healthcare or hospitality.

And for some job profiles, specialised job boards are better tailored to the needs of these candidates. For example, you might find a Designer on StepStone, but they probably prefer using a platform like Dribbble where they can better showcase their visual skills.

So by using niche job boards, you increase your chances of quickly finding highly qualified talent that you otherwise would have never reached.

Examples of top niche job boards

The number of niche job boards is virtually endless, as there are dedicated platforms for practically any type of niche. But to give you an idea, here are 12 top examples of specialised job boards that are great solutions to finding industry-specific talent.

goodjobs icon Platform 1 — GoodJobs

GoodJobs is Germany’s largest platform for sustainable and social jobs. Together with its partner organisations and the community, GoodJobs wants to change the world of work and drive meaningful action for the preservation of the planet and the chance for a good life for all!

Platform 2 — Online Marketing Rockstars (OMR)

This is one of the largest platforms for digital and marketing jobs in Europe. It started as a marketing conference but now offers a job platform as well.

medi jobs icon Platform 3 — Medi Jobs

With over 260,000 visitors per month, Medi-Jobs is one of the highest-reach job exchanges in the health sector for the German-speaking countries.

Platform 4 — Berlin Startup Jobs

An example of a highly specialised niche job board, concentrated on only startup jobs and only in the Berlin area. Due to the very precise focus, this platform actually offers employers some of the best ROI for their ads we’ve seen here at JOIN!

hoga icon Platform 5 — HOGAPAGE

HOGAPAGE is the special job board for the hotel and restaurant industry. There you will find specialists for kitchen, service, reception or floor.

greenjobs icon Platform 6 — Greenjobs

Greenjobs.de addresses itself to job seekers with proven environmental relevant training and/or occupation background as well as to enterprises and institutions, which work in the broadest sense in the environmental range.

Platform 7 — Behance

This niche job board is part of the Adobe family and offers one of the largest global platforms for creative professionals. You can’t post job ads for free on the platform, but if you’re looking for creative talent, then investing in premium Behance ads is certainly worth the spend!

sekretaria Platform 8 — Sekretaria

Sekretaria.de is the leading service and career platform for secretaries, assistants and office managers. Through them, you can reach a target group that is in contact with both managers and employees of the company.

jobvector icon Platform 9 — Jobvector

Jobvector is the multiple award-winning, subject-specific online job market for engineers, computer scientists, physicians & scientists and offers numerous job advertisements in various professional fields.

Platform 10 — Ictjob

Tech and IT job boards are incredibly popular right now as tech professionals are in high demand. Ictjob.de is an example of a specialised platform where employers have a better chance of finding qualified tech talent.

Platform 11 — Dribbble

Dribbble is one of the largest online communities for designers in the world and a great place to find graphic and design professionals from across the globe.

Platform 12 — Remotive.io

Remotive.io is a community-driven remote job site focused on start-ups and the tech industry. Founded in 2014, Remotive.io now has a large selection of candidates for you to benefit from who are all looking for a remote opportunity in the tech industry.

Multiposting across niche job boards

The niche platforms mentioned above are just examples of the types of specialised job boards that are out there. And often, your talent acquisition strategy will include using more than one niche job board, as well as still using general platforms as well.

This means you have to post your job ad across a variety of different platforms to have the highest chance of finding that top talent. With JOIN’s multiposting tool, you only have to create your job ad once before easily multiposting the same ad across 250+ general and niche job boards.

Try JOIN today and start posting job ads—for free!

Easily post your job ads to 10+ job boards

Find your next hire - for free!

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