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Digital Design Job Description

Are you asking yourself, what is a Digital Designer? Digital Designers work on moving design elements, like animations and interactive pages.

Scroll down for our free Digital Designer job ad template.

What is a Digital Designer's Job Description?

A Digital Designer is a core part of the design and creative team, they help build a beautiful look and feel for digital communications. Digital Designers help to develop seamless and strategic brand guidelines to be used company wide with a focus on improving customer experience. Digital Designers should of course be full of creativity, with a passion for consistent and cohesive designs.

Essential parts of a Digital Designer’s job description:

  • Digital Designers will need to work in cross functional teams, so good teamwork is essential. 
  • They’ll be focused on improving both customer experience and the organisation's branding. 
  • As well as being creative, it’s important that the candidate is able to take part in the planning and analysis parts of the role. 
  • Great communication skills will help to explain processes to team members outside of the design industry. 

Digital Design Job Description Example

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you won’t need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role




Are you passionate about design? Do you believe that bringing a brand to life is an essential aspect of the customer experience? Do you enjoy working across both cross-functional teams and working on different projects such as social media, merchandising, web and flyers? If so, we may have the next adventure for you here at {Company_Name}.

Our new Digital Designer will be a core part of the design and creative teams, focusing on customer experience and brand communications. You will have the opportunity to be an essential part of the research, planning, execution and analysis processes and work across several different departments to create fun, creative campaigns that reflect our brand’s voice and personality.

Du besitzt eine Leidenschaft für Design? Du glaubst daran, dass es ein wesentlicher Aspekt des Kundenerlebnisses ist, eine Marke zum Leben zu erwecken? Du arbeitest gern in funktionsübergreifenden Teams und an verschiedenen Projekten wie Social Media, Merchandising, Web und Flyern? Dann erwartet dich vielleicht dein nächstes berufliches Abenteuer hier bei {Unternehmen_Name}.

Als Digital Designer bist du ein wichtiger Teil unseres Kreativteams und trägst dazu bei, unserer digitalen Kommunikation ein ansprechendes Aussehen zu verleihen. Du hilfst bei der Entwicklung nahtloser und strategischer Markenrichtlinien, die unternehmensweit eingesetzt werden, und legst dabei den Fokus auf unser Kundenerlebnis. Du solltest voller Kreativität stecken und eine Leidenschaft für konsistente und stimmige Designs haben.
  • This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself. 
  • You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives. 
  • Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally. 
  • What do you believe in, and what are your core values?

Digital Design Responsibilities




Remember these are example responsibilities for a Digital Design job description, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

Remember these are example responsibilities, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• Be a part of all phases of the design process from strategy, customer experience research, conception & ideation, prototyping, execution and analysis.
• Build an unforgettable brand experience across all digital channels including web, mobile, landing pages, social media platforms and marketing campaigns.
• Have the opportunity to own the creative development process of all digital materials.
• Ensure that our branding is consistent and in line with {Company_Name’s} voice, tone and personality.
• Use your knowledge of typography, colour theory and grid systems.
• Also use your analytical skills to research customer behaviours to improve and create mock-ups for future designs.
• Enjoy the process of setting up wireframes and transforming these designs into intuitive user interfaces.
Denken Sie daran, dass es sich hierbei lediglich um Beispiele für Aufgaben handelt. Nicht alle sind für Ihre spezifische Stellenanzeige relevant. Bitte passen Sie den Text daher an die Bedürfnisse Ihres Unternehmens an.

• Du bist an allen Phasen des Designprozesses beteiligt, von der Strategie über den Customer Experience Research, die Konzeption und Ideenfindung, das Prototyping und die Ausführung und Analyse.
• Du erschaffst ein unvergessliches Markenerlebnis über alle unsere digitalen Kanäle hinweg – einschließlich Web, Mobile, Landing Pages, Social Media-Plattformen und Marketingkampagnen.
• Du erhältst die Möglichkeit, den kreativen Entwicklungsprozess aller digitalen Materialien selbst zu gestalten.
• Du stellst sicher, dass unser Branding stimmig ist und im Einklang mit der Stimme, dem Ton und der Persönlichkeit von {Unternehmen_Name} steht.
• Du setzt dein Wissen rund um Typografie, Farbtheorie und Rastersysteme ein.
• Du setzt deine analytischen Fähigkeiten ein, um das Kundenverhalten zu untersuchen und Mock-ups für zukünftige Designs zu erstellen.
• Du erstellst mit großer Freude Wireframes und setzt diese Entwürfe in intuitive Benutzeroberflächen um.
  • This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
  • This should be clear and concise and set boundaries for submissions.
  • The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
  • This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

Digital Design Requirements




Remember these are example requirements, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• 3+ years experience in Digital Design or a similar role.
• An extensive portfolio of tried and tested designs that clearly demonstrates your creative flair and passion for design.
• Outstanding communication skills that allow you to work with cross-functional teams, hold brainstorming sessions, and educate different departments on the impact that Digital Design can bring.
• The ability to accept and contribute to thoughtful critique.
• Experience with video editing software such as Adobe Creative Cloud, InDesign, Dreamweaver, and Photoshop.
• Not only buckets of creativity, but also an analytical mind with great research skills.

Denken Sie bitte daran, dass es sich hierbei um Beispielanforderungen handelt, von denen nicht alle auf Ihre spezifische Stellenanzeige zutreffen werden. Bitte passen Sie den Text an die Bedürfnisse Ihres Unternehmens an.

• Mindestens 3 Jahre Erfahrung im Bereich Digital Design oder in einer ähnlichen Funktion
• Ein umfangreiches Portfolio mit bewährten Designs, das dein kreatives Gespür und deine Leidenschaft für Design deutlich unter Beweis stellt
• Hervorragende Kommunikationsfähigkeiten, die es dir ermöglichen, mit funktionsübergreifenden Teams zu arbeiten, Brainstorming-Sitzungen abzuhalten und verschiedene Abteilungen über die mögliche Wirkung zu informieren, die Digital Design erzielen kann
• Die Fähigkeit, konstruktive Kritik zu geben und anzunehmen
• Erfahrung mit Bild- und Videobearbeitungssoftware wie Adobe Creative Cloud, InDesign, Dreamweaver und Photoshop
• Nicht nur Unmengen an Kreativität, sondern auch analytisches Denkvermögen mit hervorragenden Recherchefähigkeiten.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

  • Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
  • Add photos that show off your office space, team events and your team having a great time.
  • Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
  • Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
  • Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.

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