Visual Designer Job Description

Are you asking yourself, what is a Visual Designer? A Visual Designer is someone that is focused on the look and feel of a product and brand identity.

Scroll down for our free Visual Designer job ad template.

What is a Visual Designer's Job Description?

A Visual Designer is an expert in creating a range of visuals across different backgrounds. Visual Designers are passionate about communicating an organisation’s brand and tone of voice through visualisation.

Essential parts of a Visual Designer’s job description:

  • A part of the core creative team, as well as working across different departments to create visuals. 
  • Enjoy working on designs both online and offline. 
  • Can use their knowledge of typography, layout and colour theory. 
  • Visual Designer’s work within the Design team, and work alongside Product Managers, Content Creators, Social Media Managers and Web Coordinators.

Interview questions available

Also see our Visual Designer interview questions

Visual Designer Job Description Example

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you won’t need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role




As a visual designer you will be a core part of our creative team working on engaging ideas alongside our brand, UX Copywriters and Product Design teams. You will create engaging and true-to-brand campaigns, both online and offline, to ensure a stable and smooth experience across the entire customer journey. You will work on projects to catch the eye of our clients and improve the presence of our overall brand by conveying messaging and information through illustrations and graphics.

If you’re passionate about design, believe that bringing a brand to life is an essential aspect of the customer experience, enjoy working in cross functional teams and working on different projects such as social media, merchandising, web and flyers, we could have the right position for you here at {Company_Name}.
Du hegst eine Leidenschaft für Design? Du glaubst, dass es ein wesentlicher Aspekt des Kundenerlebnisses ist, eine Marke zum Leben zu erwecken? Du arbeitest gerne in funktionsübergreifenden Teams und an verschiedenen Projekten wie Social Media, Merchandising, Web und Flyern? Wenn ja, wartet bei {Unternehmen_Name} vielleicht schon das nächste berufliche Abenteuer auf dich.

Als Visual Designer bist du ein wichtiger Teil unseres Kreativteams, das gemeinsam mit unseren Brand-, UX-Copywriting- und Produktdesign-Teams an ansprechenden Ideen arbeitet. Du kreierst fesselnde und markengetreue Kampagnen, sowohl online als auch offline, um ein stabiles und reibungsloses Erlebnis während der gesamten Customer Journey zu gewährleisten. Durch deine Projekte ziehst du die Blicke unserer Kunden auf unsere Marke und verbesserst unsere Markenpräsenz durch die Vermittlung von gut verständlichen Botschaften und Informationen durch Illustrationen und Grafiken.
  • This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself. 
  • You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives. 
  • Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally. 
  • What do you believe in, and what are your core values?

Visual Designer Responsibilities




Remember, these are example responsibilities for a Visual Designer's job description, you should edit and adapt them depending on the position you need.

· Get excited about using your knowledge of typography, colour theory and layout.
· Be more than willing to take learnings from other team members to improve your craft.
· Research new ideas and layouts to execute them in new designs or to improve current ones.
· Be able to keep design consistency across the entire company, both online and offline.
· Use your outstanding communication skills to work in cross-functional teams and educate those teams on the ideation and design process.
· Be a great brainstormer, use your passion to always come up with fresh ideas and not be afraid of challenging the status quo.
· Create designs, concepts and prototypes based on our user research and user testing instead of working on your assumptions.
Vergessen Sie bitte nicht, dass es sich hierbei um Beispielaufgaben handelt, die Sie je nach ausgeschriebener Stelle bearbeiten und anpassen sollten.

· Du setzt dein Wissen über Typografie, Farbtheorie und Layout mit Begeisterung ein.
· Du bist mehr als bereit, von anderen Teammitgliedern zu lernen, um dein Know-how zu erweitern.
· Du erforschst neue Ideen und Layouts und setzt sie in neuen Designs um oder wendest sie auf bestehende Designs an, um diese zu verbessern.
· Du gewährleistest die Einheitlichkeit des Designs für das gesamte Unternehmen, sowohl online als auch offline.
· Du nutzt deine hervorragenden Kommunikationsfähigkeiten, um effektiv in funktionsübergreifenden Teams zu arbeiten und diese Teams in den Ideenfindungs- und Designprozess einzuweisen.
· Du bist ein großartiges Brainstorming-Talent, nutzt deine Leidenschaft für immer neue und frische Ideen und scheust dich nicht, den Status quo infrage zu stellen.
· Du erstellst Entwürfe, Konzepte und Prototypen auf der Grundlage unserer Nutzerforschung und Nutzertests, anstatt auf Basis deiner Annahmen zu arbeiten.
  • This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
  • This should be clear and concise and set boundaries for submissions.
  • The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
  • This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

Visual Designer Requirements




Remember, these are example requirements, you should edit and adapt them depending on the position you need.

· 2+ years experience in Visual Design or a similar role, preferably in a fast paced start-up scene.
· A beautiful portfolio that shows off your creativity and passion.
· Experience in using drawing applications to design original graphics.
· Knowledge in using an array of design software including InDesign, Illustrator, Dreamweaver, Coreldraw, Photoshop, Figma and Sketch.
· Experience in creating animations for projects like explainer videos and interactive graphics.
· An excellent sense of aesthetics, a great passion for design and you love what you do!
· You have a near fluent command of the English language, any other languages are a bonus.
Zur Erinnerung: Dies sind Beispielanforderungen, die Sie je nach auszuschreibender Stelle bearbeiten und anpassen sollten.

· Du bringst mindestens 2 Jahre Berufserfahrung im Bereich Visual Design oder einer ähnlichen Funktion mit, vorzugsweise in einer schnelllebigen Start-up-Szene.
· Ein schönes Portfolio, das deine Kreativität und Leidenschaft zum Ausdruck bringt.
· Du bist erfahren im Umgang mit Zeichenprogrammen zur Gestaltung von Originalgrafiken.
· Du besitzt Kenntnisse im Umgang mit einer Reihe von Designsoftware wie InDesign, Illustrator, Dreamweaver, Coreldraw, Photoshop, Figma und Sketch.
· Du verfügst über Erfahrungen in der Gestaltung von Animationen für Projekte wie Erklärungsvideos und interaktive Grafiken.
· Du besitzt einen ausgezeichneten Sinn für Ästhetik und eine große Leidenschaft für Design - kurzum: du liebst, was du tust!
· Sie beherrschen die englische Sprache nahezu fließend, weitere Sprachkenntnisse sind von Vorteil.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

  • Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
  • Add photos that show off your office space, team events and your team having a great time.
  • Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
  • Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
  • Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.

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