Glossary: HR & Recruiting Definitions
An active candidate is someone looking for a new job opportunity. Most active candidates job hunt online, using job boards and search sites to search through job post listings and apply for job vacancies. Many active candidates will also upload their resume or portfolio to a job search platform to make it easy for recruiters to find them for relevant roles.
A recruiting strategy generally involves both active and passive candidate sourcing. Here’s a quick look at the main differences between active and passive candidates:
Reaching more active candidates will, in turn, increase the number of applications a job posting will deliver. Follow these three tips to engage and attract a higher number of relevant active candidates:
Candidates are searching and filtering for jobs by title, skills, location, etc., so your job descriptions should include all possible relevant keywords to appear in the right search results.
Social Media posting gets your job posts in front of more people, especially when employees or other followers are encouraged to share your posts.
Job seekers are increasingly using mobile devices to search and apply for jobs. Either incorporate responsive design in your career site or make sure it's mobile-friendly to preserve the main functionalities.
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Applicant Tracking System
An Applicant Tracking System, or ATS, is digital software that assists in the recruiting and hiring process.
A career site, also called a career page, is a landing page or section of an employer’s website that features job vacancies.
Employer branding is the practice of managing and influencing your employer brand to attract, recruit and retain employees.
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