Sales Manager Job Description

Do you know what a Sales Manager does? Sales Managers are in charge of hiring, managing and training a team of salespeople. They are expert in handling customers and utilising sales techniques.

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What is a Sales Manager’s job description?

A Sales Manager works to manage a sales team, helping to create targets, schedules and making hiring decisions. They will be communication and negotiation experts with an in-depth knowledge of sales strategy and action plan best practices.

Essential elements of a Sales Manager’s job description:

  • Sales Managers often collaborate with others in customer-facing roles, such as people working in the Customer Support, Client Success, or Marketing Departments.
  • They run the sales team and manage salespeople, but often still maintain client/customer contact as well, particularly to assist with tough negotiations or disputes.
  • A Sales Manager has to be an exceptional communicator who can train and mentor sales representatives.
  • Sales Managers can work in nearly every industry or company size, although generally in larger companies that already have a team of salespeople.

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Sales Manager Job Description Example

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you won’t need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role




Are you an experienced sales professional with management experience? Do you thrive in a fast-paced sales environment? Are you skilled in providing guidance and tips to sales teams? If you think you’re up to this challenge, we’ve got the perfect role for you at {Company Name}.

We’re hiring a Sales Manager to join our skilled sales team, and help provide the best customer service to our customers. You’ll be responsible for setting targets for your team, providing any needed training and support to them, along with scheduling shifts for the week. You’ll also be working closely with other upper management members to form foolproof sales and business plans to expand our growth.

During busy periods, you will have to join the sales team in managing customer questions or comments, so strong communication and people skills are essential!
Du bist ein erfahrener Vertriebsprofi mit Managementerfahrung? Du besitzt Menschenkenntnis und verfügst über einwandfreie Kommunikations- und Sozialkompetenzen? Du fühlst dich wohl in einem schnelllebigen Vertriebsumfeld und scheust dich nicht, das Ruder in Stoßzeiten selbst in die Hand zu nehmen? Du bist geschickt darin, Vertriebsteams anzuleiten und ihnen Tipps zu geben? Wenn du dieser Herausforderung gewachsen bist, haben wir die perfekte Stelle für dich bei {Name des Unternehmens}.

Wir suchen einen Sales Manager (m/w/d), der unser qualifiziertes Verkaufsteam unterstützt und unseren Kunden den besten Kundenservice bietet. Du bist verantwortlich für die Festlegung von Zielen für dein Team, die Durchführung von Schulungen sowie die Planung der Schichten für die Woche. Außerdem arbeitest du eng mit anderen Mitgliedern des oberen Managements zusammen, um narrensichere Verkaufs- und Geschäftspläne zu erstellen und unser Wachstum zu fördern. Bewirb dich jetzt und werde ein wichtiger Teil unserer Erfolgsgeschichte!
  • This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself. 
  • You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives. 
  • Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally. 
  • What do you believe in, and what are your core values?

Sales Manager Responsibilities




These Sales Manager responsibilities and roles are just examples of what the position might include in your business. Therefore, it’s extremely important that you check through these closely and edit them where needed. You may have extra Sales Manager duties in your team that aren’t included here, so ensure everything is mentioned!

• Managing a team of sales professionals.
• Formulating and implementing targets for the team.
• Rota planning.
• Counting and reporting sales and cash flow.
• Working directly with customers in case of complaints or harder questions.
• Hiring and training new sales team members.
• Regularly analyse and improve current sales procedures.
• Mentor team members to improve weaknesses and work to their strengths.
• Identify new market opportunities.
Diese Aufgaben und Zuständigkeiten des Vertriebsleiters sind nur Beispiele dafür, was die Position in Ihrem Unternehmen beinhalten könnte. Möglicherweise erwarten Ihren Vertriebsleiter ja zusätzliche Aufgaben, die hier nicht aufgeführt sind. Daher ist es äußerst wichtig, dass Sie diese genau prüfen und bei Bedarf anpassen.

• Du leitest unser Team von Verkaufsexperten
• Du definierst Zielvorgaben für das Team und stellst deren Umsetzung sicher.
• Du erstellst Dienstpläne.
• Du ermittelst die Verkaufszahlen und den Cashflow und erstellst Berichte.
• Du arbeitest direkt mit Kunden zusammen, wenn es um Beschwerden oder schwierige Fragen geht.
• Du verantwortest die Einstellung und Schulung neuer Mitglieder des Verkaufsteams.
• Du analysierst und optimierst regelmäßig die aktuellen Verkaufsprozesse.
• Du unterstützt deine Teammitglieder dabei, Schwächen zu überwinden und Stärken auszubauen.
• Du identifizierst Marktlücken und Chancen.
  • This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
  • This should be clear and concise and set boundaries for submissions.
  • The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
  • This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

Sales Manager Requirements




Keep in mind, these Sales Manager qualifications and requirements are just a guideline, you may have different qualities or certifications that you need in your team. We advise that you closely check the requirements for your position, and edit this draft accordingly.

• Proven experience in the sales industry.
• Management experience.
• Qualification in Business Administration or similar qualification is a bonus.
• Extremely strong people skills.
• Experience setting and managing targets.
• Strong mathematical skills.
• Experience with a scheduling tool.
• Excellent industry knowledge and desire to continue learning through webinars and workshops.
Denken Sie daran, dass diese Qualifikationen und Anforderungen für Sales Manager nur ein Orientierungsrahmen sind. Die Position Ihres Unternehmens kann andere Qualifikationen oder Zertifizierungen verlangen. Wir raten Ihnen, die Anforderungen für Ihre Position genau zu prüfen und diesen Entwurf entsprechend zu bearbeiten.

• Du bringst Erfahrung in der Verkaufsbranche mit.
• Du besitzt Management-Erfahrung.
• Du besitzt einen Abschluss in Betriebswirtschaft oder eine vergleichbare Qualifikation.
• Du zeichnest dich durch außergewöhnlich gute soziale Kompetenz aus.
• Du hast Erfahrung im Setzen und Überwachen von Vertriebszielen.
• Du verfügst über ausgeprägte mathematische Fähigkeiten und analytisches Denkvermögen.
• Du bist erfahren im Umgang mit Planungssoftware und Tools.
• Du bringst ausgezeichnete Branchenkenntnisse mit und bist bereit, dich durch Webinare und Workshops weiterzubilden.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

  • Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
  • Add photos that show off your office space, team events and your team having a great time.
  • Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
  • Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
  • Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.

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