A Sales Associate is often the person who will be responsible for liaising with potential customers. They will be answering each and every question a prospective client may have, ensuring they rave about any USPs of the product they’re selling. As such, they’ll know the ins and outs of their product or service perfectly.
Essential parts of a Sales Associate’s job description:
- Sales Associates work closely with the Sales Manager and other sales reps in formulating sales strategies, while often collaborating with other customer-facing departments (e.g. Marketing or Customer Support) as well.
- Their role is extremely customer-focussed and they need to know the product or service in detail to be able to sell it to the customer.
- Sales Associates should have previous experience in a sales environment, for example as a Sales Assistant.
- Sales Associates often work in retail where they are in the store and on the floor to try and sell the product or service to any (potential) customers.