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Performance Marketing Manager Job Description

Are you asking yourself, what is a Performance Marketing Manager? Mainly they focus on the growth of paid marketing channels like SEM and SEA. The titles Performance Marketing Manager and Growth Marketing Manager are used interchangeably.

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What is a Growth and Performance Marketing Manager's Job Description?

A Performance Marketing Manager is an expert in building revenue, traffic and an audience using paid advertising methods. This can include things like google ads, email marketing and social media marketing. 

Essential parts of a Performance Marketing Manager’s job description:

  • A Performance Marketing Manager should be a great communicator and enjoy working with lots of different people and departments. 
  • Have an analytical mindset and be able to easily recognise gaps and opportunities through data analysis. 
  • Have experience in creating marketing strategies and be able to plan and execute those while supporting a team. 
  • Be able to iterate and improve campaigns for next iterations to find the best paid marketing multi-channel mix for the company. 

Growth and Performance Marketing Manager Job Description Example

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you won’t need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role




We’re currently on the lookout for a Performance Marketing Manager to work together with our Marketing, Content, Business Development and Product Management teams to help propel our product forward. To succeed in this role you should have experience within a growth or performance role, you should have an analytical mindset, as well as being able to think creatively to solve problems.

If you’re passionate about increasing brand awareness, sales or subscriptions, and enjoy using data to solve problems and identify content opportunities and landing page improvements then you’ll fit right in. You should be a great communicator and happy working in cross collaborative teams.
Du bist eine gesellige und fröhliche Person mit einer Leidenschaft für Kommunikationsmanagement? Es macht dir Spaß, Markenbewusstsein und Vertrauen innerhalb einer Zielgruppe aufzubauen? Du hast Erfahrung mit der Vergrößerung von Zielgruppen und dem Wachstum eines Produkts und einer Plattform, an die du wirklich glaubst? Wenn ja, haben wir vielleicht das nächste berufliche Abenteuer für dich hier bei {Unternehmen_Name}.

Als Performance/Growth Marketing Manager (m/w/d) arbeitest du gemeinsam mit unseren Teams für Marketing, Content, Business Development und Produktmanagement zusammen. Dabei setzt du deine Erfahrung Wachstums-/Performance-orientiert ein und nutzt dein kreatives und analytisches Denkvermögen, um die Bekanntheit und Beliebtheit unserer Marke und ihrer Produkte stetig und ganzheitlich voranzubringen. Bewirb dich jetzt und werde ein entscheidendes Puzzleteil unserer Erfolgsgeschichte!
  • This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself. 
  • You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives. 
  • Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally. 
  • What do you believe in, and what are your core values?

Growth and Performance Marketing Manager Responsibilities




Remember, these are just example responsibilities for a Performance Manager's job description, you should edit and adapt as you need.

· Take responsibility for the growth marketing and CRM strategy, processes and implementation.
· Manage Performance Marketing campaigns to help acquire new customers and drive traffic towards our platform with a focus on paid tactics.
· Improve audience expansion and customer lifetime value together with the aim of reducing acquisition costs.
· Be responsible for communicating regular metrics and findings from your campaigns and analyse performance, insights, blockers and areas of opportunity.
· Optimise ad delivery, landing page conversion and under experience driving user activations as efficiently as possible.
· Continuously test and iterate your learnings to find the best multi-channel paid mix for us.
· Be in control of setting your KPIs, particularly around sign-up, activations, cost-per-acquisition and cost-per-activation. You should strive to continuously outperform yourself.
· When needed, work together with external agencies to optimise the delivery of your campaigns and discover new audiences.
· Have the creative ability to craft beautiful and enriching content together with the marketing team to enhance your campaigns.
· Ideally you also have some UX and social media writing experience.
Bitte beachten Sie: Dies sind nur einige Beispiele für die Aufgaben und Verantwortlichkeiten eines Performance/Growth Marketing Managers, die Sie entsprechend Ihres Bedarfs ändern und anpassen sollten.

· Du verantwortest die Entwicklung, die Prozesse und die Umsetzung unserer CRM und Growth Marketing Strategien.
· Du verwaltest unsere Performance-Marketing-Kampagnen mit Fokus auf Paid-Taktiken, um neue Kunden zu gewinnen und den Traffic auf unserer Plattform zu steigern.
· Du sorgst für den Ausbau unserer Zielgruppen und verbesserst den Customer Lifetime Value mit dem Ziel, unsere Akquisitionskosten zu senken.
· Du erstattest regelmäßig Bericht über die Ergebnisse deiner Kampagnen und analysierst Leistung, Einsichten, Hindernisse und Möglichkeiten.
· Du optimierst die Anzeigenschaltung, die Conversion unserer Landingpages und treibst die Nutzeraktivierung effizient voran.
· Du testest und perfektionierst kontinuierlich deine Kenntnisse, um den besten Multi-Channel-Paid-Mix für uns zu finden.
· Du legst deine KPIs (insbesondere bzgl. Neuanmeldungen, Reaktivierungen und damit verbundener Kosten) selbst fest und bist bestrebt, kontinuierlich über dich hinauszuwachsen.
· Du arbeitest bei Bedarf mit externen Agenturen zusammen, um die Durchführung deiner Kampagnen zu optimieren und neue Zielgruppen zu erschließen.
· Du besitzt die nötige Kreativität, um gemeinsam mit unserem Marketingteam deine Kampagnen mit schönen und bereichernden Inhalte zu verbessern.
  • This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
  • This should be clear and concise and set boundaries for submissions.
  • The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
  • This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

Growth and Performance Marketing Manager Requirements




Remember, these are just example requirements, you should edit and adapt as you need.

· 3+ years experience in a Performance Marketing or Digital Marketing role. You have worked on landing pages, blogs, SEO/SEA, email campaigns, social media and display marketing.
· The ability to manage SEO and SEM marketing campaigns, as well as social media and display advertising campaigns.
· A knack for identifying target audiences and you know where to find them to encourage engagement and conversions.
· Experience in optimising landing pages for optimal conversions.
· Strong experience in website analytics tools and you know Google Adwords like the back of your hand.
· Experience in using Wordpress and Google Analytics, you also know how to use all-in-one marketing platforms like Hubspot or Salesforce.
· You have outstanding communication skills, you’re not put off by presenting to a group of people or convincing teams of future campaign ideas.
· A customer focused mindset and great analytical skills.
· Creativity, motivation and a structured approach.
Denken Sie daran, dass es sich hierbei nur um eine beispielhafte Aufzählung der Anforderungen handelt, die Sie nach Bedarf bearbeiten und anpassen sollten.

· Du bringst mindestens 3 Jahre Erfahrung im Bereich Performance/Growth Marketing oder Digitales Marketing mit und hast bereits an Landing Pages und Blogs gearbeitet.
· Du besitzt umfassendes Know-how rund um SEA, E-Mail-Kampagnen, soziale Medien und Display-Marketing.
· Du besitzt die Fähigkeit, SEO- und SEM-Marketingkampagnen sowie Kampagnen für soziale Medien und Display-Werbung zu verwalten.
· Du bringst idealerweise auch Erfahrung im Bereich UX und Social Media mit.
· Du hast ein Händchen für die Identifizierung von Zielgruppen und weißt, wo du sie finden kannst, um Engagement und Conversions zu fördern.
· Du bist erfahren in der Optimierung von Landingpages für optimale Konversionen.
· Du bist geübt im Umgang mit Website-Analysetools und kennst Google Adwords wie deine Westentasche.
· Du bist erfahren im Umgang mit Wordpress und Google Analytics und kennst dich zudem mit All-in-One-Marketingplattformen wie Hubspot oder Salesforce aus.
· Du verfügst über hervorragende Kommunikationsfähigkeiten und hast keine Scheu, vor einer Gruppe von Menschen zu präsentieren oder Teams von zukünftigen Kampagnenideen zu überzeugen.
· Du denkst kundenorientiert und bringst hervorragende analytische Fähigkeiten mit.
· Du glänzt mit Kreativität, Motivation und einer gut strukturierten Herangehensweise.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

  • Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
  • Add photos that show off your office space, team events and your team having a great time.
  • Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
  • Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
  • Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.

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