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Social Media Manager Job Description

Are you wondering what a Social Media Manager does? They are responsible for your presence across all social media platforms, as well as the planning, creation and analysis of your social media posts.

Scroll down for our free Social Media Manager job ad template.

What is a Social Media Manager's Job Description?

A Social Media Manager focuses on the branding and communications across all your present social media platforms. That could be Facebook, Instagram, TokTok, Twitter, or any other platforms you use. They should be working with the Marketing, Brand and PR teams to communicate your branding effectively. 

Essential parts of a Social Media Manager’s job description:

  • Have some experience in social media, either for a brand, or a personal audience. 
  • Great communication skills to position your branding in the best light possible. 
  • Experience in keyword research, SEO, content creation, strategy planning or customer service would be ideal. 
  • A Social Media Manager will be communicating a lot with your customers, some knowledge of community management would be beneficial.

Social Media Manager Job Description Example

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you won’t need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role




Do you enjoy using and promoting on a diverse range of social media platforms? Do you have a proven track record in promoting either a personal or professional brand? Are you a creative individual with lots of original content ideas? If yes, we may have the next adventure for you here at {Company_Name}.

We are currently on the lookout for a Social Media Manager to help promote and own our social presence. You’ll be given the opportunity to hone your creativity and social skills while being encouraged to test, innovate and improve our strategies. You should be interested in growing a community and be an outgoing and social individual.
Du bist ein kreativer Kopf mit vielen originellen Ideen für originelle Inhalte? Du hast Spaß daran, eine Vielzahl von Social-Media-Plattformen zu nutzen und aktiv zu bewerben? Du kannst bereits Erfolge bei der Vermarktung einer persönlichen oder professionellen Marke vorweisen? Wenn ja, erwartet dich hier bei {Unternehmen_Name} vielleicht das nächste berufliche Abenteuer.

Wir sind auf der Suche nach einem Social Media Manager (m/w/d) zur Gestaltung und Vermarktung unserer Social Media Präsenzen. Du bekommst die Möglichkeit, deine Kreativität und deine zwischenmenschlichen Fähigkeiten zu verbessern, während du unsere Strategien testest, zu erneuerst und optimierst. Mithilfe deiner aufgeschlossenen und geselligen Persönlichkeit baust du unsere Community aus. Bewirb dich jetzt und werde ein wichtiger Teil unseres Marketing-Teams!
  • This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself. 
  • You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives. 
  • Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally. 
  • What do you believe in, and what are your core values?

Social Media Manager Responsibilities




Remember, these are just example responsibilities for a Social Media Manager's job description, you should edit and adapt as you need.

· Work closely together with our PR communications, Content and Community Management teams to innovate and improve our social media strategies.
· Plan content and schedule posts for our social media platforms including Facebook, Instagram, Twitter, TikTok and YouTube.
· Plan, manage and report on our KPIs including engagement, click through rate and followers.
· Engage with our customers through our platforms and always represent our brand in a positive and friendly manner.
· Understand our brand, vision and values and communicate these through visuals and storytelling.
· Support in creating truly engaging and innovative content that is effective in growing followers and engagement while being consistent with our company positioning.
· Consult with our external agencies to align on growth targets.
· Be the first point of contact for most of our customers and help engage with them positively.
Dies sind nur Beispiele für die Aufgabenbereiche eines Social Media Managers, die Sie bitte entsprechend Ihres Bedarfs ändern und anpassen sollten.

· Du arbeitest eng mit unseren PR-Kommunikations-, Content- und Community-Management-Teams zusammen, um unsere Social-Media-Strategien zu erneuern und zu verbessern.
· Du planst Inhalte und Beiträge für unsere Social-Media-Plattformen wie Facebook, Instagram, Twitter, TikTok und YouTube.
· Du planst, verwaltest und berichtest über unsere KPIs wie Engagement, Clickrate und Follower.
· Du trittst über unsere Plattformen mit unseren Kunden in Kontakt und repräsentierst unsere Marke stets auf positive und freundliche Weise.
· Du verstehst unsere Marke, unsere Vision und unsere Werte und kommunizierst sie mithilfe von Grafiken und Storytelling.
· Du unterstützt uns bei der Erstellung wirklich ansprechender und innovativer Inhalte, die die Zahl unserer Follower und das Engagement unserer Kunden erhöhen und gleichzeitig mit unserer Philosophie im Einklang stehen.
· Du stimmst unsere Wachstumsziele mit unseren externen Agenturen ab.
· Du bist die erste Anlaufstelle für die meisten unserer Kunden und sorgst für ein positives Miteinander.
  • This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
  • This should be clear and concise and set boundaries for submissions.
  • The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
  • This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

Social Media Manager Requirements




Remember, these are just example requirements, you should edit and adapt as you need.

· 2+ years experience in Social Media Management. It would be beneficial if you also come from a content creation background.
· Knowledge with using different analytics tools including Google Analytics, Adwords, Hootsuite and Falcon.
· Great content writing skills, it would be a bonus if you also have experience in creating small graphics and visuals.
· Basic understanding of web design.
· Outstanding communication skills both online and offline.
· Strong organizational skills with the ability to manage multiple projects and tasks.
· Experience with community management strategies.
· English language skills are a must, any other language skills would be a bonus.
Bitte denken Sie daran, dass es sich hierbei nur um beispielhafte Anforderungen handelt, die Sie nach Bedarf bearbeiten und anpassen sollten.

· Du bringst mindestens zwei Jahre Berufserfahrung im Bereich Social Media Management mit. Ein Hintergrund im Bereich der Content-Erstellung wäre ebenfalls von Vorteil.
· Du bist erfahren im Umgang mit verschiedenen Analysetools wie Google Analytics und Adwords sowie Multiposting-Tools wie Hootsuite und Falcon.
· Du besitzt ein grundlegendes Verständnis für Webdesign.
· Du verfügst über hervorragende Kommunikationsfähigkeiten – sowohl online als auch offline.
· Du besitzt ein ausgeprägtes Organisationstalent und bist in der Lage, mehrere Projekte und Aufgaben gleichzeitig zu bewältigen.
· Du hast Erfahrung mit Community-Management-Strategien.
· Du beherrschst die englische Sprache verhandlungssicher, weitere Sprachkenntnisse sind von Vorteil.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

  • Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
  • Add photos that show off your office space, team events and your team having a great time.
  • Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
  • Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
  • Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.

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