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Community Manager Job Description

Are you asking yourself, what a Community Manager is? Your Community Manager is your people person, they communicate with your customers and focus on improving product features.

Scroll down for our free Community Manager job ad template.

What is a Community Manager's Job Description?

A Community Manager is an expert in communications. They often build communities focused on your product or service and communicate your brand identity to potential customers.

Essential parts of a Community Manager’s job description:

  • Community Managers usually work in the marketing department and collaborate with Social Media, PR and Branding teams. 
  • Community Managers should have exceptional communication skills both verbally and written. 
  • They should have experience working with branding and communication techniques. 
  • Some social media experience would be an advantage and past experience with customer service would also help.

Community Manager Job Description Example

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you won’t need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role




If you are a social and upbeat person with a passion for managing communications, you enjoy building brand awareness and trust within a target audience, and a passionate writer with the ability to create engaging content across multiple platforms, we have the next opportunity for you here at {Company_Name}.

To be successful in this role you should have a strong interest in customer experience and feedback and stay up to date with new marketing strategies and processes. You should be an upbeat and positive individual with great listening skills and be naturally gifted at becoming the face of a company. You will work closely with many different departments including Social Media, Marketing, Events and PR.
Du bist eine gesellige und fröhliche Person mit einer Leidenschaft für Kommunikationsmanagement? Du bist stets up-to-date hinsichtlich neuer Marketingstrategien und -prozesse? Es macht dir Spaß, Markenbewusstsein und Vertrauen innerhalb einer Zielgruppe aufzubauen? Du schreibst leidenschaftlich gern und bist in der Lage, ansprechende Inhalte für verschiedene Plattformen zu erstellen? Wenn ja, erwartet dich hier bei {Unternehmen_Name} möglicherweise dein nächstes berufliches Abenteuer.

Mit deiner positiven Ausstrahlung, deinem ausgeprägten Interesse an Kundenerfahrungen und -feedback sowie deinen hervorragenden Zuhörerqualitäten bist du das Auge und Ohr unseres Marketingteams und unterstützt die Verbesserung unserer Produkte. In enger Zusammenarbeit mit unseren Social Media-, Event- und PR-Teams verleihst du unserer Marke dein Gesicht und machst sie greif- und erlebbar. Bewirb dich jetzt und werde ein essenzieller Teil unserer Erfolgsgeschichte!
  • This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself. 
  • You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives. 
  • Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally. 
  • What do you believe in, and what are your core values?

Community Manager Responsibilities




Remember, these are just example responsibilities for a Community Manager's job description, you should edit and adapt as you need.

· Implement and execute social media communication campaigns aligned with marketing strategies.
· Help the customer service team to respond to customer concerns and questions.
· Monitor reviews and feedback online and implement strategies to address these.
· Ensure brand consistency by working with the PR and Copywriting teams.
· Foster good relationships with our customers and potential clients.
· Work with the Customer Insights team to build customer profiles.
· Support the Events team in external projects to help build brand awareness.
· Analyse competitor strategy and research best industry practices.
· Work alongside the marketing team to develop a content plan and calendar.
· Analyse web, campaign and social media KPIs to drive growth.
Dies sind nur Beispiele für die Aufgabenbereiche eines Community Managers, die Sie bitte entsprechend Ihres Bedarfs ändern und anpassen sollten.

· Du implementierst und führst Kommunikationskampagnen in den sozialen Medien im Einklang mit unseren Marketingstrategien.
· Du unterstützt unser Kundendienst-Team bei der Beantwortung von Kundenanliegen und -fragen.
· Du überwachst die Bewertungen und das Feedback unserer Kunden im Internet und setzt Strategien ein, um diese zu verbessern.
· In Zusammenarbeit mit unseren PR- und Copywriting-Teams gewährleistest du unsere Markenkonsistenz.
· Du pflegst starke Beziehungen zu unseren Kunden und potenziellen Kunden.
· Du erstellst Kundenprofile in Zusammenarbeit mit unserem Customer Insights Team.
· Du unterstützt unser Eventmanagement-Team bei der Durchführung externer Projekte zur Stärkung des Markenbewusstseins.
· Du analysierst die Strategien unserer Marktkonkurrenz und recherchierst die aktuellen Best Practices der Branche.
· Du arbeitest gemeinsam mit dem Marketingteam an der Entwicklung eines Contentplans und Redaktionskalenders.
· Du analysierst Web-, Kampagnen- und Social-Media-KPIs zur Förderung unseres Wachstums.
  • This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
  • This should be clear and concise and set boundaries for submissions.
  • The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
  • This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

Community Manager Requirements




Remember, these are just example requirements, you should edit and adapt as you need.

· 2+ years experience either within community management, social media, events or marketing.
· Eloquent and concise communication techniques, you’re a passionate and empathetic individual.
· Networking is the bread and butter to your day to day, you’re energised when meeting and engaging with new people.
· Social media know how with a proven track record of substantially growing platforms.
· The ability to have a lot of balls in the air at once, you’re organised and reliable.
· Outstanding interpersonal and presentation skills, you’re not put off when talking to groups of people or selling an idea.
Denken Sie bitte daran, dass es sich hierbei nur um Beispielqualifikationen handelt, die Sie nach Bedarf bearbeiten und anpassen sollten.

· Du bringst mindestens 2 Jahre Berufserfahrung in den Bereichen Community Management, Social Media Management, Eventmanagement oder Marketing mit.
· Du bist wortgewandt, verfügst über präzise Kommunikationstechniken und bist ein leidenschaftlicher und einfühlsamer Mensch.
· Networking ist dein täglich Brot und du schöpfst Energie aus dem Treffen und der Interaktion mit neuen Bekanntschaften.
· Du bringst umfassendes Know-how im Social-Media-Bereich mit und kannst nachhaltige Wachstumserfolge bei verschiedenen Plattformen vorweisen.
· Du bist ein gut organisierter und zuverlässiger Multitasker.
· Du bist im Besitz hervorragender zwischenmenschlicher Fähigkeiten und eines starken Präsentationsgeschicks
· Du redest frei und ungehemmt, selbst wenn Du vor einer Gruppe von Menschen sprichst oder eine Idee verkaufst.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

  • Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
  • Add photos that show off your office space, team events and your team having a great time.
  • Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
  • Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
  • Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.

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