Product Manager Job Description

Are you asking yourself, what does a Product Manager do? Product Managers work with external stakeholders to develop new product features. They work closely with many different departments to align on production.

Scroll down for our free Product Manager job ad template.

What is a Product Manager's Job Description?

A Product Manager focuses on improving product features based on customer satisfaction, customer experience and customer research. In start-ups they often work closely with C-level team members, as well as researchers, designers and developers.  

Essential parts of a Product Manager’s job description:

  • Great communication and presentation skills, as well as time management and organisational skills. 
  • Should be focused on improving the customer experience and work based on data over assumptions. 
  • Be able to liaise with both internal and external stakeholders to determine feature requirements and deadlines. 
  • Great leadership skills with the ability to manage a small team.

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Product Manager Job Description Example

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you won’t need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role




Do you enjoy working on multiple projects, across cross-functional teams, both internally and externally? Are you a skilled Product Manager with a passion for improving product features in a fast paced and dynamic working environment? If so, we may have the next opportunity for you here with us at {company_name}.

We’re currently on the look out for a Product Manager to join our growing product team. You’ll work with many different departments, as well as researchers, to determine gaps in our features and help define the priorities.

To succeed in this role you should have great communication skills and confidence to present ideas to groups of people, as well as excellent time management and organisational skills to help with working on end-to-end projects.
Du brennst für hervorragende Produkterfahrungen und hegst eine Leidenschaft für die Verbesserung von Produktfunktionen? Du bist ein großartiger Multitasker und arbeitest gern interdisziplinär an mehreren Projekten gleichzeitig? Du hast Erfahrungen im Product Management und bringst hervorragende Organisations- und Präsentationsfähigkeiten mit? Dann erwartet dich deine neue Stelle bei {Unternehmen_Name}.

Wir sind auf der Suche nach einem Product Manager (m/w/d), der unser wachsendes Produktteam unterstützt. Du wirst mit vielen verschiedenen Stakeholdern und Forschern in einem schnelllebigen und aufregenden Arbeitsumfeld zusammenarbeiten, um Funktionslücken zu identifizieren und uns helfen, effizient Prioritäten zu deren Behebung zu setzen. Bewirb dich jetzt und hilf uns, unser Produkt auf ein neues Level zu bringen!
  • This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself. 
  • You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives. 
  • Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally. 
  • What do you believe in, and what are your core values?

Product Manager Responsibilities




When writing your ad, keep in mind that these are simply examples of what should be in a Product Manager job description. The role you’re recruiting for may have a different set of responsibilities, so be sure to edit this list where needed!

• Great time management and organisational skills. You should be well versed in a role that requires you to handle multiple projects at one time.
• Help define and execute the product vision and determine feature requirements.
• Liaise with external stakeholders and work with cross functional teams.
• Manage product roadmaps and releases.
• Identify and fill product gaps and generate new product feature ideas.
• Work alongside design and development teams to produce new features ad=bd improve older ones.
• Stay up to date on product trends and the competition.
• Ability to present workshops, ideas and complex features to different teams in an easy to understand manner.
• Define and prioritise users needs and problems across many locales.
• Measure and analyse insights after product changes and adapt when needed.
Denken Sie daran, dass es sich hier um Beispiele für Aufgaben handelt, die nicht alle für Ihre spezifische Stellenanzeige relevant sind. Bitte passen Sie Stichpunkte an die Bedürfnisse Ihres Unternehmens an.

• Du unterstützt uns bei der Definition und Umsetzung der Produktvision und bei der Festlegung der Funktionsanforderungen.
• Du nimmst Kontakt zu externen Interessengruppen auf und arbeitest mit funktionsübergreifenden Teams zusammen.
• Du verwaltest Produktfahrpläne und Releases.
• Du identifizierst und füllst Produktlücken und entwickelst Ideen für neue Produkteigenschaften.
• Du arbeitest mit Design- und Entwicklungsteams zusammen, um neue Funktionen zu entwickeln und bestehende Funktionen zu verbessern.
• Du hältst dich über Produkttrends und den Wettbewerb auf dem Laufenden.
• Du hältst Workshops ab, auf denen du Ideen und komplexe Funktionen verschiedenen Teams auf leicht verständliche Art und Weise präsentierst.
• Du definierst und priorisierst die Bedürfnisse und Probleme der Nutzer an vielen Orten.
• Du misst und analysierst die Daten nach Produktänderungen und richtest sie bei Bedarf neu aus.
  • This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
  • This should be clear and concise and set boundaries for submissions.
  • The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
  • This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

Product Manager Requirements




It’s important to note, these are simply examples of Product Manager requirements. When writing and posting your description, be sure to thoroughly list what is required to fill this position at your company.

• 3+ years experience in a user focused product management role.
• Proven track record of managing product development throughout the entire lifestyle.
• You have experience with supporting product strategy and working on users' needs to find solutions.
• You have an analytical mindset and can translate numbers into feature ideas.
• You know how to align stakeholder requirements with upcoming product features.
• You have excellent communication skills and can explain complex issues in an easy to understand manner.
• You should be great at time and priority management and can back up your decisions with analytics.
• Great leadership skills, you enjoy working with other people and can lead a small team.
Denken Sie daran, dass es sich hier um beispielhafte Qualifikationen handelt, von denen nicht alle für Ihre spezifische Stellenanzeige relevant sind. Bitte passen Sie die Anforderungen an die Bedürfnisse Ihres Unternehmens an.

• Du verfügst über mindestens 3 Jahre Erfahrung in einer benutzerorientierten Produktmanagementfunktion.
• Du kannst nachweisliche Erfolge bei der Steuerung der Produktentwicklung über den gesamten Lebenszyklus hinweg nachweisen.
• Du bringst top Multitasking-Skills, sehr gutes Zeitmanagement und ausgeprägtes Organisationstalent mit.
• Du hast Erfahrung mit der Unterstützung von Produktstrategien und der Arbeit an den Bedürfnissen der Nutzer, um die besten Lösungen zu finden.
• Du denkst analytisch und kannst Zahlen in Ideen für neue Funktionen umsetzen.
• Du weißt, wie man die Anforderungen der Stakeholder mit den geplanten Produktfunktionen in Einklang bringt.
• Du verfügst über ausgezeichnete Kommunikationsfähigkeiten und kannst komplexe Sachverhalte leicht verständlich erklären.
• Du solltest deine Entscheidungen mit einschlägigen Analysen untermauern können.
• Du hast ausgeprägte Führungsqualitäten, arbeitest gerne mit anderen Menschen zusammen und kannst ein kleines Team leiten.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

  • Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
  • Add photos that show off your office space, team events and your team having a great time.
  • Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
  • Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
  • Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.

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