Product Owner Job Description

Are you asking yourself, what does a Product Owner do? Product Owners align with internal teams to develop new product features and own releases end-to-end. They work across many different departments to work on new and improved product features.

Scroll down for our free Product Owner job ad template.

What is a Product Owner's Job Description?

A Product Owner focuses on improving product features based on customer satisfaction, customer experience and customer research. In start-ups they often work closely with C-level team members, as well as researchers, designers and developers.  

Essential parts of a Product Owner’s job description:

  • Great communication and presentation skills, as well as time management and organisational skills. 
  • Should be focused on improving the customer experience and work based on data over assumptions. 
  • Be able to liaise with both internal and external stakeholders to determine feature requirements and deadlines. 
  • Great leadership skills with the ability to manage a small team.

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Product Owner Job Description Example

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you won’t need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role




Do you enjoy working on multiple projects, across cross-functional teams? Are you a skilled Product Owner with a passion for improving product features in a fast paced and dynamic working environment? If so, we may have the next opportunity for you here with us at {company_name}.

We’re currently on the look out for a Product Owner to join our growing product team. You’ll work with many different departments, as well as researchers, to determine gaps in our features and help define the priorities.

To succeed in this role you should have great communication skills and confidence to present ideas to groups of people, as well as excellent time management and organisational skills to help with working on end-to-end projects.
Du bist ein begabter Multitasker und arbeitest gerne an mehreren Projekten in einem funktionsübergreifenden Team? Du bist ein erfahrener Product Owner mit einer Leidenschaft für die Verbesserung von Produktfunktionen in einem schnelllebigen und dynamischen Arbeitsumfeld? Du bist ein großartiger Kommunikator und präsentierst deine Ideen souverän vor mehreren Personen? Wenn ja, haben wir hier bei {Unternehmen_Name} vielleicht die nächste berufliche Herausforderung für dich.

Wir sind derzeit auf der Suche nach einem Product Owner (m/w/d), der unser wachsendes Produktteam verstärkt. Ab Tag 1 lenkst du das Wachstum unseres Produkts und arbeitest mit vielen verschiedenen Abteilungen und Forschern zusammen, um Lücken in unseren Funktionen zu ermitteln und Prioritäten zur Optimierung unterschiedlicher Produktfeatures zu setzen. Komm an Bord und werde ein wichtiger Teil unserer Erfolgsgeschichte!
  • This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself. 
  • You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives. 
  • Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally. 
  • What do you believe in, and what are your core values?

Product Owner Responsibilities




When writing your ad, keep in mind that these are simply examples of what should be in a Product Owner job description. The role you’re recruiting for may have a different set of responsibilities, so be sure to edit this list where needed!

• Great time management and organisational skills. You should be well versed in a role that requires you to handle multiple projects at one time.
• Good knowledge of product development architectures and roadmaps.
• Work with cross collaboration teams internally to develop user focused product features.
• Use data and analytics to develop feature priorities and needs.
• Organise user stories to maximise the value of the product.
• Work with product researchers to understand user needs and develop these into features.
• Create detailed product feature specifications and communicate in an easy to understand manner to several different stakeholders.
• Identify roadblocks within projects and find solutions.
• Be the product ambassador and be able to answer questions both internally and externally.
• Be responsible for product releases end-to-end.
• Maintain product tracking and reporting of post release features to evaluate future iterations and investments.
Denken Sie daran, dass es sich hier um Beispiele für Aufgaben handelt, die nicht alle für Ihre spezifische Stellenanzeige relevant sind. Bitte passen Sie Stichpunkte an die Bedürfnisse Ihres Unternehmens an.

• Du bist verantwortlich für die Veröffentlichung neuer und verbesserter Produktfeatures von Anfang bis Ende.
• Du arbeitest interdisziplinär mit internen Teams zusammen, um benutzerorientierte Produktfunktionen zu entwickeln.
• Du nutzt Daten und Analysen, um Funktionsprioritäten und -anforderungen zu entwickeln.
• Du organisierst User Stories, um den Wert des Produkts zu maximieren.
• Du arbeitest mit Product Researchern zusammen, um die Bedürfnisse der Benutzer zu verstehen und diese in nützliche Funktionen umzusetzen.
• Du erstellst detaillierte Spezifikationen für Produktmerkmale und kommunizierst sie in leicht verständlicher Form an verschiedene Interessengruppen.
• Du identifzierst proaktiv Projekthindernisse und findest Lösungen.
• Du bist unser Produktbotschafter und kannst sowohl intern als auch extern Anfragen rund ums Produkt beantworten.
• Du führst Qualitätskontrollen durch und erstellst Berichte über Funktionen nach der Veröffentlichung, um zukünftige Iterationen und Investitionen zu evaluieren.
  • This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
  • This should be clear and concise and set boundaries for submissions.
  • The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
  • This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

Product Owner Requirements




It’s important to note, these are simply examples of Product Owner requirements. When writing and posting your description, be sure to thoroughly list what is required to fill this position at your company.

• 3+ years of product management or ownership within a fast paced and dynamic environment.
• Track record of developing feature releases with a user-first focus.
• Good understanding of agile principles and processes.
• You’re a creative thinker with the ability to also work with large amounts of data to define priorities.
• Great team player with the ability to work and align with external stakeholders and internal teams.
• Experience with creating product roadmaps.
• Confident presentation skills and a great attention to detail.
Denken Sie daran, dass es sich hier um beispielhafte Qualifikationen handelt, von denen nicht alle für Ihre spezifische Stellenanzeige relevant sind. Bitte passen Sie die Anforderungen an die Bedürfnisse Ihres Unternehmens an.

• Du bringst mindestens 3 Jahre Berufserfahrung im Product Management oder als Product Owner mit - idealerweise in einem schnelllebigen und dynamischen Umfeld.
• Du besitzt gute Kenntnisse über Entwicklungsarchitektur und Entwicklungspläne eines Produkts.
• Du kannst eine Erfolgsbilanz bei der Entwicklung von Funktionsversionen mit Fokus auf den Benutzer vorweisen.
• Du verfügst über ein gutes Verständnis für agile Konzepte und Prozesse.
• Du bist ein kreativer, aber auch analytischer Denker mit der Fähigkeit, auch mit großen Datenmengen zu arbeiten, um Prioritäten festzulegen.
• Du bist ein großartiger Teamplayer und kannst mit externen Stakeholdern und internen Teams zusammenarbeiten und abstimmen.
• Du besitzt Erfahrungen in der Erstellung von Produkt-Roadmaps.
• Du pflegst ein selbstbewusstes Auftreten und hegst eine große Liebe zum Detail.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

  • Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
  • Add photos that show off your office space, team events and your team having a great time.
  • Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
  • Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
  • Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.

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