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Digital Marketing Manager Job Description

Have you ever asked yourself, 'What is a Digital Marketing Manager?' A Digital Marketing Manager is an expert in marketing and operates every digital marketing channel (website, social media, newsletters, apps, radio, TV, cinema ads, in-game-ads, e-books, etc.) aiming to reach digital omnipresence.

Scroll down for our free Digital Marketing Manager Job Ad Template!

What is in a Digital Marketing Manager's Job Description?

As an extremely versatile marketing genius, Digital Marketing Managers develop and implement smart strategies to steadily increase brand awareness by means of high-performing campaigns on diversified channels. They bring extensive knowledge of customer preferences and successful, broad-based targeting to bring marketing objectives to the next level.

Essential parts of a Digital Marketing Manager Job Description:

  • Developing, implementing and publishing campaigns requires not only a lot of creativity, but also deep marketing knowledge and outstanding multitasking skills.
  • In order to track and evaluate the success of their strategies, campaigns and measurements, they also require an analytical mind and the ability to react very quickly.
  • As they lead and collaborate with several teams and stakeholders for marketing, product, design, etc., leadership qualities, team spirit and excellent communication skills are mandatory.
  • To succeed in this position, university degrees in the fields of marketing, communication sciences, IT, or media design are necessary.
  • Experience in the Field of Art Direction and a good understanding of SEO, HTML, CSS, and JavaScript are a great advantage.

Digital Marketing Manager Job Description Example

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you won’t need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role




You enjoy designing and implementing performance based marketing campaigns to drive growth and commitment? You are both creative and analytical with an interest in topics ranging from data science, content creation, events, and web development? You have broad marketing experience in campaign work, art direction and social media? If so, we might have the next professional adventure for you here at {Company_Name}.

We are on the lookout for a creative and analytical Digital Marketing Manager (m/f/x). As the driving force and leader of our marketing team, you will be responsible for all aspects of our marketing activities - including the design, implementation, and execution of high-performance growth marketing campaigns across all our digital channels. You will continuously expand brand awareness and customer loyalty, and take our customer acquisition to the next level. Come on board and become an important piece of our success story!
Du hast Spaß daran, leistungsbasierte Marketingkampagnen zu entwerfen und umzusetzen, um Wachstum und Engagement zu fördern? Du bist sowohl kreativ als auch analytisch veranlagt und hast Interesse an Themen wie Data Science, Content-Erstellung, Events und Webentwicklung? Du bist erfahren in den Bereichen Kampagnenarbeit, Art Direction und Social Media? Wenn ja, haben wir vielleicht das nächste berufliche Abenteuer für dich hier bei {Unternehmen_Name}.

Wir sind auf der Suche nach einem kreativen und analytischen Digital Marketing Manager (m/w/d). Als treibende Kraft und Leiter unseres Marketing-Teams bist du für alle Aspekte unserer Marketing-Aktivitäten verantwortlich - einschließlich der Konzeption, Implementierung und Durchführung von leistungsstarken Growth-Marketing-Kampagnen über alle unsere digitalen Kanäle hinweg. Du wirst unsere Markenbekanntheit und Kundentreue kontinuierlich ausbauen und unsere Kundenakquise aufs nächste Level bringen. Komm an Bord und werde ein wichtiges Puzzleteil unserer Erfolgsgeschichte!
  • This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself. 
  • You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives. 
  • Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally. 
  • What do you believe in, and what are your core values?

Digital Marketing Manager Responsibilities




Remember, these are example responsibilities for a Digital Marketing Manager's job description, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• You increase targeted website traffic, lead generation and engagement rate across multiple digital marketing channels.
• You analyse campaign results, optimise ongoing campaigns based on your findings and adjust them for the future.
• You make decisions based on data and translate that data into creative campaigns.
• You use creative growth hacking strategies to fuel significant business growth.
• You develop a strategic and thoughtful marketing campaign calendar.
• You leverage on-page SEO opportunities.
• You coordinate across multiple teams as well as external advertising and media agencies to improve campaign results.
Denken Sie daran, dass es sich hier um Beispielaufgaben handelt, von denen nicht alle für Ihre spezifische Stellenanzeige relevant sind. Bitte passen Sie den Text an die Bedürfnisse Ihres Unternehmens an.

• Du planst, realisierst und beaufsichtigst unser gesamtes digitales Marketing inklusive unserer Marketing-Datenbank und unserer laufenden Marketing-Kampagnen.
• Du konzipierst kreative und performante neue Kampagnen, z. B. Pay-per-Click (PPC)/Pay-Per-Performance (PPP), Influencer-Kampagnen, SEM-Kampagnen und mehr.
• Du verwaltest unsere Website, Social-Media-Plattformen und unseren Onlineshop und steuerst die Content-Produktion.
• Du arbeitest interdisziplinär mit unseren Design- und Content-Teams an der Gestaltung und Optimierung atemberaubend schöner und vorbildlich nutzerfreundlicher Landingpages.
• Du identifizierst und erschließt potenzielle neue Zielgruppen, führst gezielte Markt- und Wettbewerbsbeobachtungen durch und leitest geeignete Maßnahmen ein, um diese für unsere Marke zu gewinnen.
• Du definierst und optimierst Touchpoints und Funnels, planst und realisierst A/B- und multivariate Conversion-Tests und lässt deine Erkenntnisse in die strategische Planung einfließen.
• Du trackst die Leistung aller digitalen Marketingkampagnen anhand geeigneter KPIs, ermittelst den ROI, optimierst Kosten und Kampagnen-Performance und erstattest regelmäßig Bericht.
• Du führst mit unserem Marketingteam regelmäßige Brainstormings hinsichtlich neuer und kreativer Wachstumsstrategien durch.
• Du koordinierst die Zusammenarbeit mit Agenturen, Werbe- und Medienexperten, Bloggern, Influencern und anderen Vertriebspartnern.
• Du planst, verwaltest und überwachst digitale Projekte wie Wettbewerbe, Werbegeschenke, digitale Events und mehr.
  • This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
  • This should be clear and concise and set boundaries for submissions.
  • The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
  • This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

Digital Marketing Manager Requirements




Remember these are example requirements, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• You bring a university degree in marketing, communication sciences, IT, or media design.
• You bring 3+ years of experience in Digital Marketing, either for an agency or in-house. Ideally, your experience comes from working within a fast-paced, ever-changing start-up environment.
• You demonstrate a good understanding of all the relevant marketing channels and understand how they can interact together to drive digital growth.
• You have a rich in-depth knowledge of many social media platforms and understand the audience variables.
• You combine strong analytical skills with a creative approach.
• You are experienced in analysing traffic and growth numbers and can pinpoint gaps in our understanding of the customer journey to fill.
• You manage contests, giveaways, and other digital projects.
• You are confident in working with Google Ads and social media advertising and comfortable managing a budget.
Denken Sie daran, dass es sich hier um Beispielqualifikationen handelt, von denen nicht alle für Ihre spezifische Stellenanzeige relevant sind. Bitte passen Sie den Text an die Bedürfnisse Ihres Unternehmens an.

• Du kannst einen erfolgreichen Studienabschluss in Marketing, Informationstechnologie oder einem verwandten Bereich vorweisen.
• Du hast 2–3 Jahre Erfahrung als Digital Marketing Manager, Digital Marketing Specialist oder einer ähnlich gelagerten Funktion.
• Du bringst Erfahrung in den Bereichen Marketing, Art Direction und Social Media Management mit.
• Du besitzt die Fähigkeit, Zielgruppen zu identifizieren und deine raffinierten Kampagnen involvieren, informieren und motivieren zur Konversion.
• Du bringst ein Höchstmaß an Kreativität und hervorragende mündliche und schriftliche Kommunikationsfähigkeiten mit.
• Deinen außergewöhnlich aufmerksamen Augen entgeht nicht das kleinste Detail.
• Du besitzt ausgeprägte analytische Fähigkeiten und denkst stets daten- und vertriebsorientiert.
• Du hast bereits Erfahrung in der Entwicklung, Leitung und Verwaltung effektiver Marketing-Kampagnen (E-Mail, SEO, SEA, Display-Advertising).
• Du kennst dich mit den gängigen Content-Management- und E-Mail-Marketing-Systemen aus wie in deiner Jackentasche.
• Du besitzt fundierte Kenntnisse verschiedener Social-Media-Plattformen und Display-Werbeplattformen und bist mit den gängigen Website-Analyse- und Adserving-Tools bestens vertraut.
• Du verfügst über grundlegende Kenntnisse der Webentwicklung (HTML, CSS und JavaScript) und bist stets up to date hinsichtlich der neuesten Trends, Technologien und Best Practices des digitalen Marketings.
• Deine bisherigen Kollegen kennen und schätzen dich als hervorragenden Kommunikator und Teamplayer mit herausragenden zwischenmenschlichen Fähigkeiten.
• Du bist ein begnadeter Multitasker mit ausgeprägter Hands-on-Mentalität und hervorragenden Zeitmanagement- und Problemlösungsfähigkeiten.
• Du arbeitest proaktiv, selbstständig und strukturiert und handelst auch in stressigen Situationen schnell und entscheidungsstark.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

  • Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
  • Add photos that show off your office space, team events and your team having a great time.
  • Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
  • Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
  • Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.

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