Brand Specialist Job Description Template

Need to improve your business’s image and brand? Are you searching for your perfect Brand Specialist and have no idea how to write a job description, or what their responsibilities and requirements are? In short, a Brand Specialist is responsible for managing and promoting the reputation and image of a business.

Scroll down for our free Brand Specialist job description template.

What is in a Brand Specialist's job description?

A Brand Specialist is an expert in developing and implementing strategies to increase brand awareness and customer engagement, as well as managing the company's public relations and marketing efforts.

Essential parts of a Brand Specialist’s job description:

  • Working closely with the marketing and public relations teams to create and execute company and product branding campaigns 
  • Monitoring market trends and consumer behaviour to inform brand management decisions
  • Managing the company's online presence (e.g., social media accounts and company websites)
  • Researching to identify opportunities for brand growth and development

Brand Specialist Job Description Example

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you won’t need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role




Are you always looking up the latest news about brands? Do you have experience managing and promoting a brand?

We’re looking for a new Brand Specialist to help develop and implement marketing strategies. Furthermore you will also create brand guidelines, and analyse market research to understand consumer behaviour and preferences.

You will be working with our talented marketing team and coordinating with other departments within the company to ensure that the brand is consistently represented in all company materials and activities.

Does this sound like something you’re interested in? Get in touch today to find out more.
Du bist stets auf der Suche nach den neuesten Nachrichten über Marken? Du hast Erfahrung mit der Steuerung und Vermarktung einer Marke?

Wir suchen einen neuen Brand Specialist (m/w/d), der uns bei der Entwicklung und Umsetzung von Marketingstrategien unterstützt. Außerdem erstellst du Brand Guidelines und betreibst Marktforschung, um das Verhalten und die Vorlieben der Verbraucher zu verstehen.

Dabei arbeitest du mit unserem talentierten Marketingteam zusammen und stimmst dich mit anderen Abteilungen des Unternehmens ab, um sicherzustellen, dass unsere Marke in allen Unternehmensmaterialien und -aktivitäten einheitlich dargestellt wird.

Klingt nach dir? Dann freuen wir uns auf deine Bewerbung!
  • This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself. 
  • You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives. 
  • Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally. 
  • What do you believe in, and what are your core values?

Brand Specialist Responsibilities




The specific responsibilities of a brand specialist may vary depending on the company and the specific needs of the role. Please edit the text to match your company’s needs.

• Developing and implementing brand management strategies to increase brand awareness and customer engagement
• Collaborating with marketing and public relations teams to create and execute marketing and public relations campaigns
• Monitoring and analysing market trends and consumer behaviour to inform brand management decisions
• Managing the company's online presence, including social media accounts and the company website
• Conducting research to identify opportunities for brand growth and development
• Collaborating with other departments to ensure consistency in the company's brand messaging and positioning
• Responding to customer inquiries and complaints in a timely and professional manner
• Developing and maintaining relationships with media outlets and influencers to increase brand visibility
• Assisting with the development and implementation of the company's overall marketing and public relations strategies
• Managing budgets and resources related to brand management and marketing activities
• Analysing the effectiveness of brand management and marketing efforts and making recommendations for improvement
Die Verantwortlichkeiten eines Brand Specialist können je nach Unternehmen und Branche variieren. Bitte bearbeiten Sie den Text entsprechend den Anforderungen Ihres Unternehmens.

• Du entwickelst und implementierst Strategien fürs Brand Management, die das Markenbewusstsein und das Kundenengagement steigern.
• Du arbeitest mit Marketing- und PR-Teams zusammen, um Kampagnen zu entwickeln und umzusetzen.
• Du beobachtest und analysierst Markttrends und Verbraucherverhalten, um fundierte Entscheidungen zu treffen.
• Du verwaltest die Online-Präsenzen des Unternehmens, einschließlich der Konten in den sozialen Medien und der Unternehmenswebsite.
• Du recherchierst und identifizierst Möglichkeiten, das Wachstum und die Entwicklung unserer Marke voranzutreiben.
• Du arbeitest mit anderen Abteilungen zusammen, um die Einheitlichkeit der Markenbotschaft und -positionierung des Unternehmens zu gewährleisten.
• Du reagierst zeitnah und professionell auf Kundenanfragen und Beschwerden.
• Du baust Beziehungen zu Medien und Influencern auf und pflegst sie, um die Sichtbarkeit unserer Marke zu erhöhen.
• Du unterstützt uns bei der Entwicklung und Umsetzung der allgemeinen Marketing- und PR-Strategie des Unternehmens.
• Du verwaltest die Budgets und Ressourcen für das Brand Management und die Marketingaktivitäten.
• Du analysierst die Effektivität des Brand Managements und des Marketings und schlägst Verbesserungen vor.
  • This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
  • This should be clear and concise and set boundaries for submissions.
  • The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
  • This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

Brand Specialist Requirements




Remember, these are example requirements – not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• Bachelor's degree in marketing, public relations, or a related field
• 2-3 years of experience in a marketing or public relations role
• Strong communication and organisational skills
• Ability to work independently and manage multiple projects simultaneously
• Detail-oriented, with strong analytical and problem-solving skills
• Knowledge of market research and analysis techniques
• Familiarity with social media and digital marketing platforms
• Experience with brand management and public relations
• Strong interpersonal skills and the ability to build and maintain relationships with media outlets and influencers
Denken Sie bitte daran, dass es sich hierbei um beispielhafte Anforderungen handelt - nicht alle davon werden für Ihre Stellenanzeige relevant sein. Passen Sie den Text bitte an die Bedürfnisse Ihres Unternehmens an.

• Du besitzt einen Universitätsabschluss in Marketing, Public Relations oder einem verwandten Bereich.
• Du bringst 2-3 Jahre Erfahrung im Bereich Brand Management, Marketing oder Öffentlichkeitsarbeit mit.
• Du überzeugst mit starken Kommunikations- und Organisationsfähigkeiten.
• Du besitzt die Fähigkeit, selbstständig zu arbeiten und mehrere Projekte gleichzeitig zu managen.
• Du hast ein scharfes Auge für Details und verfügst über ausgeprägte Analyse- und Problemlösungsfähigkeiten.
• Du beherrschst entsprechende Marktforschungs- und Analysetechniken.
• Du kennst dich mit sozialen Medien und digitalen Marketingplattformen aus.
• Du überzeugst mit starken zwischenmenschlichen Fähigkeiten und es fällt dir leicht, Beziehungen zu Medienvertreter:innen und Influencer:innen aufzubauen und zu pflegen.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

  • Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
  • Add photos that show off your office space, team events and your team having a great time.
  • Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
  • Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
  • Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.

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