A Brand Specialist is an expert in developing and implementing strategies to increase brand awareness and customer engagement, as well as managing the company’s public relations and marketing efforts.
Essential parts of a Brand Specialist’s job description:
- Working closely with the marketing and public relations teams to create and execute company and product branding campaigns
- Monitoring market trends and consumer behaviour to inform brand management decisions
- Managing the company’s online presence (e.g., social media accounts and company websites)
- Researching to identify opportunities for brand growth and development