Brand Designer Job Description Template

Need to know what a Brand Designer does before writing your job ad? Brand designers are the creative minds behind company logos, product branding and marketing materials. They work to a brief from clients to create unique designs that satisfy the goals or objectives of their clients.

Scroll down for our free Brand Designer job description template.

What is in a Brand Designer's job description?

Brand Designers are the people who make brands come alive. Whether they’re designing logos, visual identities or apps for companies around the world to help them stand out in their markets.

Brand Designers must be able to adapt rapidly in order to create designs that will satisfy both clients' goals, as well their own creativity. They manage various projects simultaneously while working closely with clients and other designers.

Essential parts of a Brand Designer’s job description:

Creating and managing the company’s visual brand identity
Developing marketing materials, such as logos, brochures, website designs, and advertising campaigns
Coordinating with other departments within the company to ensure that all branding and marketing initiatives are aligned
Monitoring industry trends to stay up-to-date on the latest design techniques and styles

Interview questions available

Also see our Brand Designer Interview Questions

Brand Designer Job Description Example

Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
This means you won’t need to read through too many CVs to find your superstar.
You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role

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Deutsch

Are you a passionate designer with incredible creativity and collaboration skills? Well, today is your lucky day! We are looking for a Brand Designer to join our team and help us build the {Company's Name} brand.
As our Brand Designer, you will be responsible for creating and executing a variety of design projects, including but not limited to branding collateral, website design, digital marketing campaigns, email templates, and sales presentations.

If you are passionate about branding and have a strong portfolio of work to show, we want to hear from you!

This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself.
You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives.
Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally.
What do you believe in, and what are your core values?

Brand Designer Responsibilities

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Deutsch

Remember, these are example responsibilities, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• Serve as the primary designer for all {Company's Name} brand collateral, including but not limited to the website, pitch decks, one-pagers, case studies, infographics, social media assets, email templates, and more
• Work closely with the Marketing team to understand objectives and create designs that achieve desired results
• Stay up-to-date on the latest trends in design and technology and recommend ways to improve {Company's Name}'s online presence
• Assist with other ad hoc design projects as needed

This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
This should be clear and concise and set boundaries for submissions.
The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

Brand Designer Requirements

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Deutsch

Remember, these are example requirements, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• 3+ years of experience in graphic design or a related field (agency experience preferred)
• Strong portfolio of work demonstrating creative thinking and executional excellence across a variety of mediums (print, digital)
• Proficient in Adobe Creative Suite (Photoshop, Illustrator) or similar programs
animation skills are a plus!
• Excellent communication skills; ability to effectively collaborate with cross-functional teams
• Ability to work independently and manage multiple projects simultaneously in a fast-paced environment

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
Add photos that show off your office space, team events and your team having a great time.
Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.