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Sales Engineer Job Ad Template

Spot the difference

Writing a job advert is so much easier if you know all the details of the job you’re recruiting for! What does a Sales Engineer do, for example? And what makes them different from a Sales Manager?

In short; Sales Engineers specialise in explaining and selling technical products to customers, while Sales Managers are in charge of leading a team of sales professionals.

  • Sales Engineers are technical experts who can comprehend and help to explain technical aspects of products in an accessible way to clients and customers. A Sales Engineer’s job description may also involve playing a part in researching and developing new features or products.
  • Sales Managers lead a team of sales professionals, offering coaching, creating rotas and planning targets for them. They will usually have years of sales experience themselves.
  • Sales Associates are sales professionals who will work closely with Sales Managers to form a strong sales strategy, as well as directly communicate with customers and clients.
  • Sales Assistants are responsible for answering any questions and providing information to potential customers. Along with this, they will maintain stock levels and the presentation of the business place.

Interview questions available

Also see our Sales Engineer interview questions

Job Ad Template

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you won’t need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role

Are you a technical whizz who can quickly learn the complex details of a service or product? Can you then transform this data into easily understandable and exciting USPs to help entice potential clients and customers? Do you have experience in using your technical and sales knowledge to shape and improve products? If you possess all of these qualities, then we want to hear from you.

At {Company Name} we’re looking to bring on board a talented Sales Engineer who can help aid our growth and introduce our product to more clients. You’ll be working closely with our Sales Manager and development team to form a solid sales strategy and advise on small changes to improve our client experience.

As you’ll often be attending client meetings and travelling between locations, flexibility is essential in this role!
Are you a technical whizz who can quickly learn the complex details of a service or product? Can you then transform this data into easily understandable and exciting USPs to help entice potential clients and customers? Do you have experience in using your technical and sales knowledge to shape and improve products? If you possess all of these qualities, then we want to hear from you.

At {Company Name} we’re looking to bring on board a talented Sales Engineer who can help aid our growth and introduce our product to more clients. You’ll be working closely with our Sales Manager and development team to form a solid sales strategy and advise on small changes to improve our client experience.

As you’ll often be attending client meetings and travelling between locations, flexibility is essential in this role!
  • This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself. 
  • You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives. 
  • Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally. 
  • What do you believe in, and what are your core values?

Responsibilities

When putting together your job advert be sure to ask yourself the question, what is a Sales Engineer in your business? The answer should be clear in this section. The points in the below list are just a few examples of a Sales Engineer’s responsibilities, be sure to edit this to accurately reflect your open role.

• Reaching out to potential prospects to grow our client base.
• Travelling to client locations to maintain strong relationships.
• Upselling products and services to existing clients.
• Listening to and reporting client feedback, demands or complaints.
• Turning feedback into action points that can be used to improve the product.
• Helping to streamline communication between the sales and development teams.
• Turning complex information into clear and understandable USPs.
• Helping clients troubleshoot and properly utilise the product.
When putting together your job advert be sure to ask yourself the question, what is a Sales Engineer in your business? The answer should be clear in this section. The points in the below list are just a few examples of a Sales Engineer’s responsibilities, be sure to edit this to accurately reflect your open role.

• Reaching out to potential prospects to grow our client base.
• Travelling to client locations to maintain strong relationships.
• Upselling products and services to existing clients.
• Listening to and reporting client feedback, demands or complaints.
• Turning feedback into action points that can be used to improve the product.
• Helping to streamline communication between the sales and development teams.
• Turning complex information into clear and understandable USPs.
• Helping clients troubleshoot and properly utilise the product.
  • This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
  • This should be clear and concise and set boundaries for submissions.
  • The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
  • This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

Requirements

As with the responsibilities, these are just example points that may be present on a Sales Engineer’s resume. When writing your job advert, be sure to personalise this to your exact needs.

• Previous experience in a Sales Associate/Assistant or Sales Engineer role.
• Excellent negotiation and communication skills.
• Flexible schedule and willingness to travel.
• Ability to work well in a team.
• Proven ability to form client relationships.
• Ability to work to targets.
• A full driving license is essential.
• Languages additional to English are a plus.
As with the responsibilities, these are just example points that may be present on a Sales Engineer’s resume. When writing your job advert, be sure to personalise this to your exact needs.

• Previous experience in a Sales Associate/Assistant or Sales Engineer role.
• Excellent negotiation and communication skills.
• Flexible schedule and willingness to travel.
• Ability to work well in a team.
• Proven ability to form client relationships.
• Ability to work to targets.
• A full driving license is essential.
• Languages additional to English are a plus.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

  • Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
  • Add photos that show off your office space, team events and your team having a great time.
  • Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
  • Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
  • Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.

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