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Sales Engineer Job Ad Template

Are you asking yourself, what is a Sales Engineer? Sales Engineers bridge the gap between technology and sales by specialising in explaining and selling technical products to customers.

Scroll down for our free Sales Engineer job ad template!

What is a Sales Engineer’s job description?

Sales Engineers are technical experts who can comprehend and help to explain technical aspects of products in an accessible way to clients and customers. They’re often also involved in researching and developing new features or products, which they subsequently try to sell to customers.

Essential elements of a Sales Engineer’s job description:

  • Sales Engineers work closely with product development and customer service teams to gain intricate insights on a software or product and use this to help sell it.
  • They form the bridge between technology and the customer, by taking a sophisticated technological product and translating its features in easy-to-understand language that customers can understand.
  • Their background is often highly technical in directions including Engineering, Mathematics or Physics. Previous work experience in product development or manufacture is often preferred, ideally within the same industry.
  • Sales Engineers tend to work in large organisations and are often internally upskilled to this position as part of a (graduate) training program.

Interview questions available

Also see our Sales Engineer interview questions

Sales Engineer Job Description Example

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you won’t need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role

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Deutsch

Are you a technical whizz who can quickly learn the complex details of a service or product? Can you then transform this data into easily understandable and exciting USPs to help entice potential clients and customers? Do you have experience in using your technical and sales knowledge to shape and improve products? If you possess all of these qualities, then we want to hear from you.

At {Company Name} we’re looking to bring on board a talented Sales Engineer who can help aid our growth and introduce our product to more clients. You’ll be working closely with our Sales Manager and development team to form a solid sales strategy and advise on small changes to improve our client experience.

As you’ll often be attending client meetings and travelling between locations, flexibility is essential in this role!
Du bist technisch versiert und kannst dich schnell in die komplexen Details einer Dienstleistung oder eines Produkts einarbeiten? Es fällt dir leicht, diese Daten in leicht verständliche und aufregende Alleinstellungsmerkmale umzuwandeln, um potenzielle Kunden und Interessenten zu begeistern? Du hast Erfahrung darin, dein technisches und vertriebliches Know-how zur Gestaltung und Verbesserung von Produkten einzusetzen? Wenn du all diese Eigenschaften mitbringst, dann wollen wir dich kennenlernen!

Wir bei {Name des Unternehmens} suchen einen talentierten Sales Engineer (m/w/d), der unser Wachstum unterstützen und unser Produkt einer größeren Zahl von Kunden zugänglich machen kann. Du wirst eng mit unserem Vertriebsleiter und unserem Entwicklungsteam zusammenarbeiten, um eine solide Vertriebsstrategie zu entwickeln und uns bei kleinen Änderungen zu beraten, um unsere Customer Experience zu verbessern.

Da du häufig an Kundenterminen teilnehmen und zwischen den Standorten hin- und herreisen wirst, ist Flexibilität in dieser Position unerlässlich!
  • This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself. 
  • You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives. 
  • Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally. 
  • What do you believe in, and what are your core values?

Sales Engineer Responsibilities

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When putting together your job advert be sure to ask yourself the question, what is a Sales Engineer in your business? The answer should be clear in this section. The points in the below list are just a few examples of a Sales Engineer’s responsibilities, be sure to edit this to accurately reflect your open role.

• Reaching out to potential prospects to grow our client base.
• Travelling to client locations to maintain strong relationships.
• Upselling products and services to existing clients.
• Listening to and reporting client feedback, demands or complaints.
• Turning feedback into action points that can be used to improve the product.
• Helping to streamline communication between the sales and development teams.
• Turning complex information into clear and understandable USPs.
• Helping clients troubleshoot and properly utilise the product.
Stellen Sie sich beim Verfassen Ihrer Stellenanzeige unbedingt die Frage, was ein Sales Engineer in Ihrem Unternehmen verantworten soll? Die Antwort sollte in diesem Abschnitt klar werden. Die Punkte in der folgenden Liste sind nur einige Beispiele für die Aufgaben eines Vertriebsingenieurs; passen Sie diese Liste so an, dass sie Ihre offene Stelle genau wiedergibt.

• Du nimmst Kontakt zu potenziellen Kunden auf, um unseren Kundenstamm zu erweitern.
• Du reist zu den Kunden, um enge Beziehungen zu pflegen.
• Du betreibst das Upselling von Produkten und Dienstleistungen an bestehende Kunden.
• Du nimmst Kundenfeedback, Wünsche und Beschwerden entgegen und wandelst diese in Handlungsempfehlungen um, die zur Verbesserung des Produkts genutzt werden können.
• Du optimierst die Kommunikation zwischen dem Vertriebs- und dem Entwicklungsteam.
• Du wandelst komplexe Informationen in klare und verständliche USPs um.
• Du unterstützt unsere Kunden bei der Fehlerbehebung und der richtigen Nutzung des Produkts.
  • This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
  • This should be clear and concise and set boundaries for submissions.
  • The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
  • This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

Sales Engineer Requirements

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As with the responsibilities, these are just example points that may be present on a Sales Engineer’s resume. When writing your job advert, be sure to personalise this to your exact needs.

• Previous experience in a Sales Associate/Assistant or Sales Engineer role.
• Excellent negotiation and communication skills.
• Flexible schedule and willingness to travel.
• Ability to work well in a team.
• Proven ability to form client relationships.
• Ability to work to targets.
• A full driving license is essential.
• Languages additional to English are a plus.
Wie bei den Zuständigkeiten handelt es sich auch hier nur um Beispiele, die im Lebenslauf eines Vertriebsingenieurs vorkommen können. Achten Sie beim Schreiben Ihrer Stellenanzeige darauf, diese genau auf Ihre Bedürfnisse abzustimmen.

• Du bringst Erfahrung als Sales Associate/Assistant oder Sales Engineer mit.
• Du verfügst über ausgezeichnete Verhandlungs- und Kommunikationsfähigkeiten.
• Du bist zeitlich flexibel und bereit, zu reisen.
• Du bist ein guter Teamplayer.
• Du bist erfahren darin, Kundenbeziehungen aufzubauen.
• Deine Arbeitsweise ist selbstständig, zielorientiert und proaktiv.
• Du besitzt einen gültigen Führerschein.
• Du bringst idealerweise fließende Englischkenntnisse mit. Weitere Sprachkenntnisse sind von Vorteil.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

  • Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
  • Add photos that show off your office space, team events and your team having a great time.
  • Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
  • Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
  • Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.

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