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Copywriter Job Ad Template

Spot the difference

Writing job ads is hard work, especially now we’re living within such a fast paced and exponential society. What’s the difference between a Content Writer and a Copywriter, anyway? Don’t Content Managers and Content Specialists do essentially the same tasks?

In short; Writers build trust, Copywriters drive sales and Strategists steer the content ship.

  • Content Writers are focused on explaining, educating or entertaining. It could be informative writing for a landing page, or fun writing for a blog or an article. They enjoy engaging the reader.
  • A Copywriter’s aim is to persuade a consumer to make an action. It’s all about encouraging language for them, usually to gain traffic or help make a sale.
  • Digital Marketing Managers love internet ecosystems. They’re concerned with social media, websites and apps.
  • Content Marketing Managers are responsible for planning and implementing a company’s overall content strategy. They look after the data of their content and report on what’s working well and what needs improvement.
  • Content Strategists and Specialists are very similar and have almost the same responsibilities. They both understand the long and short term aims of a company and come up with ways to help them reach those goals. They ensure all content is clear and compelling. If you really need a difference between the two roles, a Specialist is a little more creative and general, and a Strategist is more analytical.

Interview questions available

Also see our Copywriter Interview Questions

Job Ad Template

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you won’t need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role

Do you enjoy creating innovative and engaging content? Are you passionate about storytelling? Are you an excellent writer and a wonderful communicator? Do you enjoy working across multiple teams and working with analytics to drive sales through copy? If so, we may have an exciting opportunity for you here at {Company_Name}.

We’re currently seeking an experienced copywriter to join our Brand, Marketing and Creative teams to support and drive traffic through creativity. You should be excited about storytelling and enjoy building impactful and performance driven campaigns focused around copy. Part of your day-to-day would include conceptualising with cross-functional teams, editing and proofreading content, analysing data to make improvements to future campaigns, and identifying gaps in our content strategies.
Kreatives Schreiben ist deine Leidenschaft, du kannst dich schnell in neue Themengebiete hineindenken und findest zu jedem Thema die richtigen Worte? Du bist stark darin, komplexe Zusammenhänge gut verständlich aufzuarbeiten und mit wenigen Worten wiederzugeben? Bereits mit deinen catchy Headlines lässt du den Funken überspringen und inspirierst deine Leser zur Conversion?

Dann suchen wir dich! Verstärke unser Marketing-Team als Copywriter (m/w/d) und bringe unsere Markensprache aufs nächste Level. Schon ab dem ersten Tag verleihst du unserer Marke deine Stimme, schaffst unverwechselbare Wiedererkennungswerte, stärkst die Bindung zu unseren Kunden und förderst unsere Markenbekanntheit. Bewirb dich jetzt und werde ein wichtiges Puzzleteil unserer Erfolgsgeschichte!
  • This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself. 
  • You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives. 
  • Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally. 
  • What do you believe in, and what are your core values?

Responsibilities

Remember these are example responsibilities for a Copywriter's job description, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• Write original copy for our marketing campaigns, landing pages, social networks, presentations, press releases, and print releases.
• Work alongside designers and marketers to enrich visuals with captivating content.
• Use your strong knowledge of SEO to help drive organic traffic towards our website, apps and product.
• Continually raise the bar on creativity, writing fresh and high quality copy that connects with our target audience and encourages growth and sales.
• Interpret creative briefs and translate them into strategies that match objectives within the product and brand teams.
• Be able to conduct focus groups to gain a better understanding of our customers with the aim of being able to better produce copy for them.
• Create and analyse weekly and monthly reports and present your findings to small groups and company wide environments. You should be able to confidently and concisely communicate ideas and findings in an easy to understand manner.
• You have some experience in working with customer profiles and have a good understanding of writing for different audiences across multiple platforms.
• Du erstellst kreative und vor allem attraktive Texte für unsere Online- und Offline-Marketingkanäle (Website, Onlineshop, App, Social Media, Videos, Anzeigen, Flyer, Broschüren, Plakate).
• Du aktualisierst und optimierst Texte hinsichtlich SEO, Stil, Grammatik und Orthografie.
• Du entwickelst Textbausteine für Mailings und Geschäftskorrespondenz und stellst die einheitliche Kommunikationsweise nach außen sicher.
• Du unterstützt unsere Fachteams bei der Entwicklung von Verkaufsförderungskonzepten und Promotionstrategien.
• Gemeinsam mit unseren Marketing-, Design- und Grafik-Teams entwickelst du immer wieder atemberaubende Ideen und Konzepte für neue Projekte.
• Du recherchierst und analysierst aktuelle Markttrends im Bereich des Marketings und bist für die strategische Themenauswahl verantwortlich.
• Du erstellst und überwachst den Redaktionsplan.
• Du koordinierst die Zusammenarbeit mit Junior Copywritern und externen Autoren, erstellst Briefings und lektorierst die entstandenen Texte.
• Du hast die KPIs im Blick, berichtest über den Erfolg unserer Inhalte, zeigst eventuelle Schwachstellen auf und schlägst Verbesserungen vor.
  • This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
  • This should be clear and concise and set boundaries for submissions.
  • The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
  • This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

Requirements

Remember these are example requirements, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• A Bachelor’s degree in Journalism, Communications or 3+ years experience in a similar role.
• A diverse portfolio that demonstrates your creative flair as well as your understanding of writing for analytical goals.
• Practical experience in working with CMS such as wordpress or Joomla.
• Strong decision making skills, wonderful communication, and an exceptional passion for writing and editing.
• English language skills at a native level, any other language skills are a bonus.
• You have a successful copywriting track record, ideally in a fast-paced and ever changing start-up environment.
• Great knowledge in SEO practices and the know how to keep a creative flair in writing, while encouraging readers to take action.
• Du besitzt einen Studienabschluss in Kommunikation, Marketing, Journalismus, Germanistik oder einem verwandten Bereich.
• Du verfügst über X Jahre Berufserfahrung.
• Du stellst hohe Qualitätsansprüche und hast ein starkes Gespür für Ästhetik sowie ein scharfes Auge für Details.
• Du bist in höchstem Maße kreativ und sprudelst geradezu vor Ideen
• Du besitzt ein ausgeprägtes Gespür für Marken, Bildsprache und Storytelling
• Du besitzt ein tadelloses Verständnis der deutschen Sprache und in puncto Orthografie und Grammatik • macht dir keiner was vor.
• Deine Arbeitsweise ist selbstständig, strukturiert und von hoher Selbstdisziplin geprägt
• Du bist zuverlässig und gut organisiert und auch knappe Fristen bereiten dir keine Kopfschmerzen.
• Du verfügst über eine ausgeprägte Hands-on-Mentalität.
• Du beherrschst die gängigen Textbearbeitungs-Programme.
• Du bist ein Teamplayer mit hervorragender Kommunikationsfähigkeit.
• Du bist idealerweise fit in Sachen SEO und hast erste Erfahrungen mit Google Ads

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

  • Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
  • Add photos that show off your office space, team events and your team having a great time.
  • Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
  • Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
  • Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.