Hiring the best talent is hard if you don’t know what it is they’re talented in. To bring in the right candidates, it’s best to brush up on what it is they do. Do you know the difference between an Account Manager and a Sales Manager, for example? And, what separates Sales Associates and Sales Assistants?
Putting it briefly, an Account Manager is the main contact person for a business and its clients, while a Sales Manager recruits, managers and maintains a team of sales professionals. A Sales Associate will work directly with customers either over the phone or in person, while a Sales Assistant will work with customers, as well as stocking shelves and other administrative tasks.