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Telesales Executive Job Description

If you’ve started writing the job description for a Telesales Executive and now are wondering, what does a Telesales Executive do? We can help. A Telesales Executive directly contacts previous, existing, and potential future customers to help generate sales.

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What is in a Telesales Executive's job description?

A Telesales Executive, or in some cases a Telemarketer, is a member of the sales team who will contact clients, potential customers, or previous customers by telephone. Their aim will be to sell, or upsell, products and services. 

Essential parts of a Telesales’ job description:

  • Telesales Executives will often work with a wider customer service team to help identify potential customers. They will make initial contact with these individuals to help generate sales.
  • Occasionally, Telesales Executives may have to deal with troubleshooting or complaints, so they will need to be great problem solvers.
  • Telesales Executives can also be called Telesales Representatives, Telemarketers, or Telephone Salespersons. 
  • This role is a huge part of e-commerce businesses but will be present in most B2B and B2C businesses as a whole.

Telesales Executive Job Description Example

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you won’t need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role




Can you sell a product or service with ease? Are you a master of words, with the confidence to speak to customers or clients on a day-to-day basis? Is problem-solving a second nature for you? If this sounds like a role you would thrive in, we’re looking for you!

Here at [Company Name] we’re looking for a Telesales Executive who can help to generate leads, sales, and potential relationships with new customers and clients. We’re looking for a problem solver with flawless communication skills who will represent the business in a way that matches our values and tone.

You’ll be fully trained on our products and services and will work closely with our sales and further customer service team to ensure expertise in every area.
Es fällt dir leicht, ein Produkt oder eine Dienstleistung zu verkaufen? Du bist ein Meister der Worte und überzeugst täglich aufs Neue im Umgang mit Kund:innen? Das Lösen von Problemen liegt dir im Blut? Wenn du alle Fragen mit Ja beantworten kannst, dann sind wir auf der Suche nach dir!

Wir bei [Name des Unternehmens] suchen Telesales-Mitarbeiter (m/w/d), die Leads, Verkäufe und neue Beziehungen zu Kunden und Geschäftspartnern generieren und fördern. Wir suchen Problemlöser:innen mit tadellosen Kommunikationsfähigkeiten, die das Unternehmen im Einklang mit unseren Werten und unserer Markensprache repräsentieren.

Du erhältst eine umfassende Schulung zu unseren Produkten und Dienstleistungen und arbeitest eng mit unserem Vertriebs- und Kundendienstteam zusammen, um dein Fachwissen in allen Bereichen jederzeit auf dem neuesten Stand zu halten.
  • This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself. 
  • You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives. 
  • Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally. 
  • What do you believe in, and what are your core values?

Telesales Executive Responsibilities




Remember these are only example responsibilities for a Telesales, not every point here will be relevant for your specific Telesales role. Be sure to edit and add to these Telesales responsibilities as necessary.

• Creating contact lists with potential customers’ details listed.
• Helping to form and improve a script which can be used to lead conversations with customers.
• Using communication techniques in order to improve sales and leads.
• Work towards sales targets.
• Answer questions or complaints from customers.
• Collate lists of any frequent complaints or questions from customers and pass these along to the relevant departments.
• Work with sales and product teams to stay up to date on new features of our products.
Denken Sie daran, dass es sich hier nur um Beispielverantwortlichkeiten für Telesales-Mitarbeiter:innen handelt und nicht jeder Punkt für Ihre:n Telefonverkäufer:in relevant ist. Bitte passen Sie diese zunächst an Ihre Bedürfnisse an.

• Du erstellst Kontaktlisten für potenzielle Kund:innen.
• Du unterstützt uns bei der Erstellung und Verbesserung eines Skripts, das zur Gesprächsführung mit Kund:innen verwendet werden kann.
• Du setzt gezielt verschiedene Kommunikationstechniken ein, um Leads zu qualifizieren und den Verkauf zu steigern.
• Du unterstützt uns bei der Erreichung unserer Verkaufsziele.
• Du bearbeitest die Anfragen oder Reklamationen unserer Kund:innen.
• Du erstellst Listen mit häufigen Fragen oder Beschwerden der Kund:innen und leitest diese an die zuständigen Abteilungen weiter.
• Du arbeitest mit den Vertriebs- und Produktteams zusammen, um über neue Funktionen unserer Produkte auf dem Laufenden zu bleiben.
  • This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
  • This should be clear and concise and set boundaries for submissions.
  • The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
  • This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

Telesales Executive Requirements




Remember these are draft requirements for a Telesales Executive. Not all of these will be relevant to your specific Telesales job ad. Please edit the below text to match your exact needs.

• Around 1 to 2 years of customer service or sales experience.
• Fluent in English (other languages are a bonus).
• Basic knowledge of CRM such as Salesforce.
• Fluency with office programs (Word, Excel, etc.)
• Experience working with a wider sales team is a plus.
• Great communication skills (both written and verbal).
Denken Sie daran, dass es sich hierbei um ein Muster für die Anforderungen an eine:n Telesales-Mitarbeiter:in handelt. Nicht alle davon werden für Ihre Stellenanzeige relevant sein. Bitte passen Sie den unten stehenden Text, an Ihre Anforderungen an.

• Du bringst 1-2 Jahre Berufserfahrung im Bereich Kundenberatung oder im Verkauf mit.
• Du überzeugst mit einer netten Telefonstimme und ausgezeichneten Kommunikationsfähigkeiten (sowohl schriftlich als auch mündlich).
• Du sprichst perfekt deutsch und bringst idealerweise fließende Englischkenntnisse mit (weitere Sprachen sind von Vorteil).
• Du bist vertraut im Umgang mit CRM, z. B. Salesforce.
• Du beherrschst die gängigen Office-Anwendungen (Textverarbeitung, Tabellenkalkulation, usw.)
• Du bringst idealerweise Erfahrung in der Zusammenarbeit mit einem Vertriebsteam mit.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

  • Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
  • Add photos that show off your office space, team events and your team having a great time.
  • Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
  • Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
  • Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.

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