An SEO Specialist is an expert at analysing how a website is built and performs to then come up with ways to improve it. The main goal of the SEO Specialist is to improve the site’s rankings in the search engines, thus driving more organic traffic to the website.
Essential parts of an SEO Specialist’s job description:
- SEO Specialists are highly knowledgeable when it comes to optimising a site for search performance
- An SEO Specialist understands and is comfortable with both the content and the technical side of SEO
- They are highly analytical as they need to research and track performance to make valuable, strategic inferences based on this data
- An SEO specialist can be employed in almost any type of business or industry, as long as the company has a website