SEO Specialist job description template

Are you asking yourself, what is a search engine optimisation (SEO) Specialist? SEO Specialists are marketing professionals who analyse and help improve a website’s rankings on search engines (such as Google or Bing).

Scroll down for our free SEO Specialist job ad template.

What is in an SEO Specialist's job description?

An SEO Specialist is an expert at analysing how a website is built and performs to then come up with ways to improve it. The main goal of the SEO Specialist is to improve the site’s rankings in the search engines, thus driving more organic traffic to the website.

Essential parts of an SEO Specialist’s job description:

  • SEO Specialists are highly knowledgeable when it comes to optimising a site for search performance
  • An SEO Specialist understands and is comfortable with both the content and the technical side of SEO
  • They are highly analytical as they need to research and track performance to make valuable, strategic inferences based on this data
  • An SEO specialist can be employed in almost any type of business or industry, as long as the company has a website

Interview questions available

Also see our SEO Specialist interview questions

SEO Specialist Job Description Example

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you won’t need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role




Are you an expert at analysing website performance and optimising it accordingly to improve organic search performance? Do you know how to align content, link building, and technical SEO efforts to boost a page’s rankings? Then we’re looking for you!

We at [insert company name] are currently hiring an SEO Specialist to join our SEO team. You will work closely with our SEO Managers, supporting and advising them on SEO best practices. You report directly to our Head of SEO.

From performing site audits to optimising content to reporting quarterly results to the C-level suite. In this highly varied role, you will have a huge impact on the organic performance of our website.

Does this sound like a job for you? Then don’t wait any longer and apply with us today!
Du bist Expert:in darin, die Leistung einer Website zu analysieren und zu optimieren? Du weißt, wie man Content, Linkbuilding und technische SEO-Maßnahmen aufeinander abstimmt, um die Rankings einer Seite zu verbessern? Dann bist du bei uns genau richtig!

Wir bei [Name des Unternehmens einfügen] suchen derzeit einen SEO Specialist (m/w/d) zur Verstärkung unseres SEO-Teams. Du unterstützt und berätst unsere SEO-Manager in Bezug auf bewährte SEO Best Practices, erstellst regelmäßige Berichte und präsentierst deine Erkenntnisse der Führungsebene.

Hört sich das nach einem Job für dich an? Dann bewirb dich noch heute bei uns und führe unsere Website zu einer besseren organischen Performance.
  • This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself. 
  • You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives. 
  • Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally. 
  • What do you believe in, and what are your core values?

SEO Specialist Responsibilities




Remember these are example responsibilities for your SEO Specialist role, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• Perform regular site audits and analyse this data to find ways for improvement
• Continuously monitor our site’s performance to quickly identify any issues that might arise, such as broken links or other errors
• Create plans for and execute on-page optimisations
• Perform keyword research and create a plan to target relevant keywords
• Perform competitor analysis, for example through content gap analysis
• Work together with our Content Team to create content calendars and ensure consistent and targeted content production
• Use your expertise to advise and train our SEO Managers
• Regularly present results and recommendations to the team as well as to higher management
• Always stay up to date with SEO trends and algorithm updates
Denken Sie daran, dass es sich hierbei um Beispielaufgaben SEO Specialists handelt, die nicht alle für Ihre Stellenanzeige relevant sein werden. Bitte passen Sie den Text an die Bedürfnisse Ihres Unternehmens an.

• Du führst regelmäßige Site-Audits durch und wandelst deine Erkenntnisse in Optimierungsvorschläge um.
• Du überwachst kontinuierlich die Leistung unserer Website, um eventuelle Probleme wie fehlerhafte Links schnell zu erkennen.
• Du erstellst Pläne für On-Page-Optimierungen und führst sie aus.
• Du betreibst Keyword-Recherche und erstellst einen Plan, um die Website auf die relevanten Keywords abzustimmen.
• Du führst Wettbewerbsanalysen durch, z. B. durch Content-Gap-Analysen
• Du erstellst in enger Zusammenarbeit mit unserem Content-Team einen Redaktionsplan und gewährleistest eine konsistente und zielgerichtete Content-Produktion.
• Du nutzt deine Fachkenntnisse, um unsere SEO-Manager:innen zu beraten und zu schulen.
• Du präsentierst dem Team und der Führungsebene regelmäßig Ergebnisse und Empfehlungen.
• Du hältst dich stets über SEO-Trends und Algorithmus-Updates auf dem Laufenden.
  • This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
  • This should be clear and concise and set boundaries for submissions.
  • The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
  • This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

SEO Specialist Requirements




Remember these are example requirements, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• At least 5+ years of experience working in SEO
• Highly proficient in both on-page and technical SEO
• Ability to audit a site and draw valuable insights from it
• Great communicator and presenter who can clearly share his findings with the team
• Extremely data-driven and analytical mindset
• Excellent understanding of a site’s architecture, including proficiency in the most common programming languages
• Experience working with variety of SEO tools, including Google Analytics, Google Search Console, Ahrefs, and Screaming Frog
Denken Sie daran, dass es sich hierbei um beispielhafte Anforderungen handelt, von denen nicht alle für Ihre Stellenanzeige relevant sein werden. Bitte passen Sie den Text zunächst an die Bedürfnisse Ihres Unternehmens an.

• Du bringst mindestens 5 Jahre Erfahrung im Bereich SEO mit
• Du verfügst über sehr gute Kenntnisse im Bereich On-Page und Tech-SEO
• Du weißt, wie man eine Website analysiert und daraus wertvolle Erkenntnisse gewinnt.
• Du bist ein:e hervorragende:r Kommunikator:in und Präsentator:in und kannst deine Erkenntnisse dem Team gut verständlich vermitteln.
• Du denkst extrem datenorientiert und analytisch.
• Du verstehst die Architektur einer Website sehr gut und beherrschst die gängigen Programmiersprachen.
• Du verfügst über umfangreiche Erfahrung im Umgang mit verschiedenen SEO-Tools wie Google Analytics, Google Search Console, Ahrefs und Screaming Frog.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

  • Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
  • Add photos that show off your office space, team events and your team having a great time.
  • Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
  • Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
  • Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.

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