A Search Engine Marketing Manager is an expert in paid marketing campaigns, running them with the aim of maximising traffic to the website with the best ROI. An SEM Manager usually sits in the Performance Marketing team and works closely with the SEO and Content Marketing teams.
Essential parts of an SEM Manager’s job description:
- The SEM Manager will be responsible for the PPC campaign budget, therefore experience working with budgets is needed.
- Knowledge of working on campaigns from ideation to planning, execution and analysis.
- A good understanding of users’ needs and the company’s target audiences.
- Experience coordinating across different teams.