SEM Manager Job Description

Wondering what to include in your SEM Manager’s job description? Search Engine Marketing Managers are responsible for budgets and advertisements through search platforms like Google and Bing.

Scroll down for our free SEM Manager job ad template.

What is in an SEM Manager job description?

A Search Engine Marketing Manager is an expert in paid marketing campaigns, running them with the aim of maximising traffic to the website with the best ROI. An SEM Manager usually sits in the Performance Marketing team and works closely with the SEO and Content Marketing teams. 

Essential parts of an SEM Manager’s job description:

  • The SEM Manager will be responsible for the PPC campaign budget, therefore experience working with budgets is needed. 
  • Knowledge of working on campaigns from ideation to planning, execution and analysis. 
  • A good understanding of users’ needs and the company’s target audiences. 
  • Experience coordinating across different teams.

Interview questions available

See our related SEO Interview Questions

SEM Manager Job Description Example

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you won’t need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role




Are you a skilled Search Engine Marketing Manager with experience owning budgets and maximising website traffic? If so, we have the next position for you here at {company_name}.

We’re currently looking for an experienced SEM Manager to join our Marketing team. You’ll help to support our growth and traffic goals. You’ll be responsible for planning and implementing search engine advertising campaigns, bidding on keywords and managing a PPC budget.

As well as this, you’ll also be responsible for collecting and analysing data and then presenting your findings to the relevant stakeholders.
Du bist ein erfahrener Search Engine Marketing Manager mit Erfahrung in der Verwaltung von Budgets und der Maximierung des Website-Traffics? Wenn ja, dann haben wir bei {unternehmen_name} die nächste Stelle für dich.

Wir suchen derzeit einen erfahrenen SEM Manager (m/w/d) zur Verstärkung unseres Marketing-Teams. Du verantwortest die Planung und Umsetzung von SEA-Kampagnen, bietest auf Keywords und verwaltest unser PPC-Budget. Außerdem misst und analysierst du den Erfolg deiner Kampagnen mithilfe geeigneter Daten und KPIs und präsentierst deine Ergebnisse den relevanten Interessengruppen.

Bewirb dich jetzt und unterstütze uns aktiv dabei, unsere Wachstums- und Traffic-Ziele zu erreichen!
  • This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself. 
  • You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives. 
  • Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally. 
  • What do you believe in, and what are your core values?

SEM Manager Responsibilities




Remember these are example responsibilities, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• Own responsibility for the planning and execution of search engine advertising.
• Design and implement online marketing campaigns with the aim of maximising clicks from search engines and website traffic.
• Coordinate with the marketing team to effectively plan campaigns.
• Work with the marketing and content teams and own the ideation and development stages of online marketing campaigns.
• Support the SEO team with implementing best practices.
• Measure and improve SEM metrics such as click-through rates and customer acquisition rates.
• Analyse SEM data and organise reports and presentations for review.
• Manage and adjust PPC campaigns and budgets.
• Keep up to date with SEM trends and creative campaigns.
Denken Sie daran, dass es sich hier um beispielhafte Aufgaben für SEM Manager handelt, die nicht alle für Ihre spezifische Stellenanzeige relevant sind. Bitte passen Sie den Text an die Bedürfnisse Ihres Unternehmens an.

• Du verantwortest die Planung und Durchführung von SEA-Kampagnen.
• Du konzipierst und realisierst Online-Marketing-Kampagnen mit dem Ziel, die Klicks von Suchmaschinen und den Website-Traffic zu maximieren.
• Du arbeitest mit dem Marketingteam zusammen, um Kampagnen effektiv zu planen.
• Du leitest die Ideenfindungs- und Entwicklungsphase der Online-Kampagnen mit den Marketing- und Content-Teams.
• Du unterstützt das SEO-Team bei der Implementierung von Best Practices.
• Du misst und optimierst SEM-Kennzahlen wie Klickraten und Customer Acquisition Rates.
• Du analysierst SEM-Daten und erstellst Berichte und Präsentationen zur Revision.
• Du verwaltest und regulierst PPC-Kampagnen und Budgets.
• Du hältst dich über SEM-Trends und kreative Kampagnen auf dem Laufenden.
  • This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
  • This should be clear and concise and set boundaries for submissions.
  • The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
  • This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

SEM Manager Requirements




job ad. Please edit the text to match your company’s needs.

• 3+ years of experience in SEM or a similar role.
• Good working knowledge of Google Analytics, Adwords, AHREFs and Facebook Business Manager.
• Good knowledge of SEO and SEM principles and best practices.
• Experience with Google Ads is essential, any other search engines, such as Bing, would be beneficial.
• Some experience with HTML and CSS would be an advantage.
• Great communication skills, both written and verbal.
• Comfortable with giving short presentations and reporting data analysis to different audiences.
Denken Sie daran, dass es sich hierbei um Beispielanforderungen für SEM Manager handelt, die nicht alle auf Ihre spezifische Stellenanzeige zutreffen. Bitte passen Sie den Text an die Bedürfnisse Ihres Unternehmens an.

• Du bringst mindestens 3 Jahre Erfahrung im Bereich Search Engine Marketing oder in einer ähnlichen Funktion mit.
• Du verfügst über gute Kenntnisse von Google Analytics, Google Ads, AHREFs und Facebook Business Manager.
• Du bist versiert im Einsatz von SEO- und SEM-Prinzipien und arbeitest nach aktuellen Best Practices.
• Du hast mindestens Erfahrung mit Google Ads, andere Suchmaschinen wie Bing wären von Vorteil.
• Du beherrschst idealerweise HTML und CSS.
• Du zeichnest dich durch hervorragende Kommunikationsfähigkeiten aus, sowohl schriftlich als auch mündlich.
• Du bist ein souveräner Redner und gibst deine Datenergebnisse gern im Rahmen kurzer Präsentationen an verschiedene Personengruppen weiter.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

  • Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
  • Add photos that show off your office space, team events and your team having a great time.
  • Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
  • Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
  • Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.

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