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PR Manager Job Description

Are you looking for a PR Manager, but you’re not really sure what qualities to look for? You can now use our free Public Relations Manager job ad template to help with your search. Public Relation Managers are the spokesperson for your organisation. They have great relationships with media agencies and perform interviews and appearances on behalf of the company.

Scroll down for our free Public Relations Manager job ad template.

What is in a PR Managers job description?

A Public Relations Manager is an expert in communications management. PR Managers usually sit within the marketing or communications departments and work closely with teams such as Social Media and Branding. 

Essential parts of a Public Relations Manager’s job description:

  • Outstanding presentation skills and a confident attitude. PR Managers will be giving many interviews, so they should be comfortable in front of a large audience. 
  • Experience in crisis management will be advantageous in case it’s necessary. 
  • They support other teams such as Social Media, Content and Design to develop marketing materials for publication. 
  • PR Managers work with people a lot, and so an approachable, friendly personality is essential.

Public Relations Manager Job Description Example

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you won’t need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role




Are you a naturally bubbly, confident and approachable person with experience in Public Relations or Media? Can you work in cross-functional teams and on different projects in tandem? Do you also have some experience supporting the Events team in any of your previous roles?

We’re looking to hire an experienced Public Relations Manager to help strengthen our branding and our brand awareness. You’ll be working closely with our Branding, Social Media, and Communications teams, be responsible for writing press releases and white papers, as well as supporting our Events team with product launch events.
Du bist von Natur aus eine lebhafte, selbstbewusste und aufgeschlossene Persönlichkeit und hast Erfahrung im Bereich Öffentlichkeitsarbeit oder Medien? Du kannst effizient in funktionsübergreifenden Teams arbeiten und an verschiedenen Projekten mitwirken? Du besitzt herausragendes Organisationstalent und hast Erfahrung in der Unterstützung eines Event-Teams? Dann bewirb dich jetzt!

Wir suchen einen erfahrenen Public Relations Manager (m/w/d). In enger Zusammenarbeit mit unseren engagierten Branding-, Social-Media- und Kommunikationsteams stärkst du die Bekanntheit und das Bewusstsein für unsere Marke und unser Markenbewusstsein und unterstützt diese beim Verfassen von Pressemitteilungen und Whitepapers sowie bei Produkteinführungen. Komm an Bord und werde ein essenzieller Teil unseres Erfolgs!
  • This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself. 
  • You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives. 
  • Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally. 
  • What do you believe in, and what are your core values?

Public Relations Manager Responsibilities




Remember these are example responsibilities, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• Liaise with internal and external clients.
• Work alongside the Social Media team to plan and develop content.
• Work with the Marketing team to develop marketing materials for external use.
• Approach media outlets to negotiate advertising opportunities.
• Foster and maintain relationships with media agencies on a personal level.
• Confidence in communicating with many different people is essential.
• Excellent presentation skills with the ability to adapt to different audiences.
• You should be able to handle crisis situations within the media industry, such as bad press coverage, and support the media teams with appropriate responses.
• Be responsible for budgeting, communications plans and strategies, and set goals for the team.
• Be responsible for the content creation for press releases, white papers and keynote presentations.
• Recognise opportunities for partnerships, sponsorships or advertising.
• You look forward to public speaking opportunities and you have good leadership skills.
• Analyse the results of each PR campaign and adapt for the future.
Denken Sie daran, dass es sich hier um Beispiele für Aufgaben handelt, die nicht alle für Ihre spezifische Stellenanzeige relevant sind. Bitte passen Sie den Text an die Bedürfnisse Ihres Unternehmens an.

• Du nimmst mit internen und externen Kunden Kontakt auf.
• Du arbeitest mit unserem Social-Media-Team zusammen, um Inhalte zu planen und zu entwickeln.
• Du entwickelst gemeinsam mit unserem Marketing-Team Werbematerial für den externen Gebrauch.
• Du nimmst Kontakt zu Medienagenturen auf, um über Werbemöglichkeiten zu verhandeln.
• Du förderst und pflegst Beziehungen zu Medienagenturen auf persönlicher Ebene.
• Du managst Krisensituationen und unterstützt unsere Medienteams bei der Entwicklung angemessener Reaktionsschemata, z. B. für negative Presseberichterstattung.
• Du planst und verwaltest das Budget.
• Du entwickelst Kommunikationspläne und -strategien und setzt Ziele für das Team.
• Du verantwortest die Erstellung von Inhalten für Pressemitteilungen, Whitepapers und Keynote-Präsentationen.
• Du erkennst Möglichkeiten für Partnerschaften, Sponsorings oder Werbung.
• Du absolvierst mit Freude öffentliche Auftritte und verfügst über gute Führungsqualitäten.
• Du analysierst die Ergebnisse jeder PR-Kampagne und passt sie für die Zukunft an.
  • This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
  • This should be clear and concise and set boundaries for submissions.
  • The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
  • This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

Public Relations Manager Requirements




Remember these are example requirements, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• 2+ years of experience in either Public Relations, Media or Marketing.
• Degree in either Communications, Journalism, Media or a related field.
• Some experience working closely with media agencies would be advantageous, as would experience in supporting setting up and taking down of events.
• Experience working with a range of social media platforms will be beneficial.
• Excellent writing and editing skills.
• Experience acting as a company spokesperson. You should be comfortable and confident with both broadcast and print interviews.
• You’re an organised individual with great time management skills. You enjoy working on several different projects at once.
Denken Sie daran, dass es sich hierbei um Beispielanforderungen handelt, die nicht alle auf Ihre spezifische Stellenausschreibung zutreffen werden. Bitte bearbeiten Sie den Text entsprechend den Anforderungen Ihres Unternehmens.

• Du bringst ein abgeschlossenes Studium im Bereich Kommunikation, Journalismus, Medien oder Marketing mit.
• Du kannst mindestens 2 Jahre Berufserfahrung im Bereich Öffentlichkeitsarbeit oder Marketing vorweisen.
• Du besitzt idealerweise Erfahrung in der engen Zusammenarbeit mit Medienagenturen sowie in der Unterstützung beim Auf- und Abbau von Veranstaltungen.
• Du bringst idealerweise Erfahrungen im Umgang mit Social-Media-Plattformen mit.
• Du verfügst über ausgezeichnete Schreib- und Redaktionsfähigkeiten.
• Du fühlst dich wohl im Umgang mit Interviews für Rundfunk und Printmedien und trittst in der Kommunikation mit vielen verschiedenen Menschen souverän und professionell auf.
• Du bist hervorragend organisiert und beherrschst effizientes Zeitmanagement.
• Du hast Freude daran, an mehreren verschiedenen Projekten gleichzeitig zu arbeiten.
• Du besitzt exzellente Präsentationsfähigkeiten und kannst dich schnell auf unterschiedliche Zielgruppen einstellen.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

  • Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
  • Add photos that show off your office space, team events and your team having a great time.
  • Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
  • Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
  • Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.

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