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Media Relations Manager Job Description

Are you asking yourself, what is a Media Relations Manager? Media Relations Manager’s work between your company and media outlets to organise positive coverage. They act as the voice of your brand.

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What is in an Events Coordinators job description?

A Media Relations Manager is an expert in communications. They will organise media coverage and press releases and be the voice of your organisation. Media Relations Managers will work closely alongside PR and Branding teams to ensure there is a consistent message.

Essential parts of a Media Relations Manager’s job description:

  • Outstanding communication skills, both written and verbal. Media Relation Managers should be able to foster and maintain great working relationships with media and press outlets. 
  • The ability to make quick decisions in a high pressure environment. 
  • Experience in crisis management would be very beneficial. 
  • Be able to identify beneficial media coverage to improve the organisation’s brand awareness.

Media Relations Manager Job Description Example

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you won’t need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role




We’re currently looking for a passionate Media Relations Manager to join our Communications and PR teams to support media and press communications. You should be well organized with a great ability to take initiative and make decisions.

If you’re passionate about communications and enjoy using the press to elevate brands, as well as being a quick decision maker with the ability to take initiative, then your next position might be with us here at {company_name}.
Du hegst eine Leidenschaft für Kommunikation und weißt die Presse zu nutzen, um unserer Marke mediale Omnipräsenz zu bescheren? Du bist ein schneller und geschickter Entscheidungsträger? Du bist leidenschaftlich, top organisiert und ergreifst gern die Initiative? Dann könnte dein neuer Arbeitgeber {Unternehmensname} heißen.

Zur Verstärkung unserer Kommunikations- und PR-Teams suchen wir derzeit einen engagierten Media Relations Manager (m/w/d), der die Medien- und Pressekommunikation bei der Konzeption, Planung und Umsetzung unserer Kommunikationsstrategien unterstützt.
  • This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself. 
  • You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives. 
  • Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally. 
  • What do you believe in, and what are your core values?

Media Relations Manager Responsibilities




Remember these are example responsibilities, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• You will play a crucial role in driving our organisation's external communications strategy.
• Be a part of our press office team and take part in the day-to-day tasks of media relations, such as setting up interviews and engaging with the media.
• Organise response templates for different teams, such as social media comments and email templates.
• Track and measure media coverage.
• Work alongside the PR, Communications and Branding teams to ensure our narrative and tone is aligned with our brand.
• Maintain great relationships with media outlets.
• Support the PR team with tasks such as press releases and white papers.
• Ability to adapt communication techniques based on different audiences.
• Organise and prepare people for interviews with the press.
• Serve as the official company spokesperson at press conferences.
Denken Sie daran, dass es sich hier um Beispiele für Aufgaben handelt, die nicht alle für Ihre spezifische Stellenanzeige relevant sind. Bitte passen Sie den Text an die Bedürfnisse Ihres Unternehmens an.

• Du spielst eine entscheidende Rolle bei der Entwicklung der externen Kommunikationsstrategie unserer Organisation.
• Du bist Teil unseres Presseteams und nimmst an den täglichen Aufgaben der Medienarbeit teil, wie z. B. der Vorbereitung von Interviews und der Kontaktaufnahme mit den Medien.
• Du organisierst Antwortvorlagen für verschiedene Teams, wie Kommentare in sozialen Medien und E-Mail-Vorlagen.
• Du erfolgst und evaluierst die Medienberichterstattung über unser Unternehmen und unsere Marke.
• Du stellst in enger Zusammenarbeit mit den PR-, Kommunikations- und Branding-Teams sicher, dass unsere Darstellung und unser Tonfall mit unserer Marke übereinstimmen.
• Du pflegst gute Beziehungen zu Medienvertretern.
• Du unterstützt das PR-Team bei Aufgaben wie Pressemitteilungen und Whitepapers.
• Du passt unsere Kommunikationstechniken an unterschiedliche Zielgruppen an.
• Du bist für die Organisation und Vorbereitung von Interviews mit der Presse verantwortlich.
• Du fungierst als offizieller Unternehmenssprecher bei Pressekonferenzen.
  • This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
  • This should be clear and concise and set boundaries for submissions.
  • The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
  • This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

Media Relations Manager Requirements




Remember these are example requirements, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• 2+ years of experience within Media Relations or similar.
• Further experience in PR, Communications or Branding would be beneficial.
• You should have good experience in crisis management and communications and be able to react quickly and appropriately to negative media coverage.
• To excel in this position, you should be flexible and adaptable. You can ‘go with the flow’ in a fast-paced and ever-changing working environment.
• It’s essential that you can be strategic and forward-thinking while taking initiative.
• You have the ability to make decisions quickly within high pressure situations.
• You have an outgoing personality with a positive attitude, and you enjoy working in cross-functional teams.
• Experience with public speaking at events like press conferences and a comfortability in becoming the voice of the organisation in terms of press.
Denken Sie daran, dass es sich hierbei um Beispielanforderungen handelt, die nicht alle auf Ihre spezifische Stellenanzeige zutreffen. Bitte passen Sie den Text an die Bedürfnisse Ihres Unternehmens an.

• Du bringst mindestens 2 Jahre Erfahrung im Bereich Medienarbeit oder ähnliches mit. Weitere Erfahrungen in den Bereichen PR, Kommunikation oder Branding sind von Vorteil.
• Du verfügst über gute Erfahrungen im Krisenmanagement und in der Kommunikation verfügen und kannst auf negative Medienberichterstattung schnell und angemessen reagieren.
• Du bist flexibel und anpassungsfähig und kannst in einem schnelllebigen und sich ständig verändernden Arbeitsumfeld mit dem Strom schwimmen.
• Du denkst und handelst strategisch und vorausschauend denken und ergreifst zeitig die Initiative.
• Du kannst auch unter hohem Druck schnell gut durchdachte Entscheidungen treffen.
• Du hast eine aufgeschlossene Persönlichkeit mit einer positiven Einstellung und arbeitest gerne in funktionsübergreifenden Teams.
• Du hast Erfahrung mit öffentlichen Auftritten bei Veranstaltungen wie Pressekonferenzen und bist in der Lage, als Sprachrohr der Organisation gegenüber der Presse aufzutreten.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

  • Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
  • Add photos that show off your office space, team events and your team having a great time.
  • Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
  • Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
  • Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.

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