A Link Builder is an expert in building a strategy to generate more backlinks for a company’s website (or portfolio of websites). Through outreach and content promotion, the ultimate goal of the Link Builder is to support the company’s wider Search Engine Optimisation (SEO) efforts and improve both brand awareness and organic traffic for the website.
Essential parts of a Link Builder’s job description:
- Link Builders are SEO experts with an extensive knowledge and specific expertise in encouraging websites to link to their website
- A Link Builder knows how to reach out to potential donor websites and, therefore, is also a great networker and communicator
- Since Link Building is a specialism within the field of SEO, they are generally part of the wider SEO team within a company and work together SEO Managers
- Link Builders can technically work in any company that has a website, but since it’s a rather new and somewhat niche job, you mostly find them in larger (tech) companies