Link Builder job description

Are you asking yourself, what is a Link Builder? Link Builders are mainly tasked with finding ways to generate more backlinks for a company’s website, thus helping improve the organisation’s SEO.

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What is in a Link Builder's job description?

A Link Builder is an expert in building a strategy to generate more backlinks for a company’s website (or portfolio of websites). Through outreach and content promotion, the ultimate goal of the Link Builder is to support the company’s wider Search Engine Optimisation (SEO) efforts and improve both brand awareness and organic traffic for the website.

Essential parts of a Link Builder’s job description:

  • Link Builders are SEO experts with an extensive knowledge and specific expertise in encouraging websites to link to their website
  • A Link Builder knows how to reach out to potential donor websites and, therefore, is also a great networker and communicator
  • Since Link Building is a specialism within the field of SEO, they are generally part of the wider SEO team within a company and work together SEO Managers
  • Link Builders can technically work in any company that has a website, but since it’s a rather new and somewhat niche job, you mostly find them in larger (tech) companies

Interview questions available

Also see our [Job Title] Interview Questions

Link Builder Job Description Example

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you won’t need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role




Are you an expert at outreach? Do you know how to find relevant websites, reach out to them, engage with them, and finally convince them to link to our site? Are you well-aware of the main principles and best-practices of SEO? Then we want to hear from you!

Here at [Insert Company Name], we are on the lookout for an experienced Link Builder to join our SEO team. We have been building a strong online presence with many successful Content and SEO efforts, but now it’s time to step up our game and grow our number of (authoritative) backlinks.

As such, you will be in charge of creating a link building strategy and overseeing its successful implementation. Through active outreach and external communication, as well as by supporting our existing team of SEO Managers and Content Creators, you will help attract high-quality backlinks for our business.

Does that sound like something for you? Then get in touch!
Du bist Expert:in für Linkaufbau? Du weißt, wie du relevante Websites findest, kontaktierst und sie schließlich davon überzeugst, auf unsere Website zu verlinken? Du bist mit den aktuellen SEO Best Practices stets bestens vertraut? Dann möchten wir von dir hören!

Wir bei [Name des Unternehmens einfügen] suchen einen erfahrenen Link Builder (m/w/d) zur Verstärkung unseres SEO-Teams. Ab Tag 1 setzt du dein Fachwissen ein, um eine starke Linkbuilding-Strategie zu entwickeln, unsere Online-Präsenz mit hochwertigen Backlinks zu bereichern und unser Ranking in enger Zusammenarbeit mit unseren SEO-Manager:innen und Content-Spezialist:innen stetig zu verbessern.

Klingt nach genau dem richtigen Job für dich? Dann bewirb dich noch heute!
  • This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself. 
  • You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives. 
  • Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally. 
  • What do you believe in, and what are your core values?

Link Builder Responsibilities




Remember these are example responsibilities for your Link Builder role, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• Create, implement, and own our link building strategy
• Look for relevant websites and people to request backlinks from
• Audit the status quo of our content to identify backlink opportunities
• Perform active outreach to reach and engage potential backlink donors
• Reach out to donors through email, social media, forums, or any other channel that will help us achieve our goals
• Provide recommendations to our Content and SEO teams in how we can improve our chances of gaining high-quality backlinks
• Consistently monitor our website’s backlink profile and performance and report back to higher management
Denken Sie daran, dass es sich hierbei um Beispielaufgaben für die Rolle des Link Builders handelt, die nicht alle für Ihre Stellenanzeige relevant sein werden. Bitte passen Sie den Text an die Bedürfnisse Ihres Unternehmens an.

• Du entwickelst, implementierst und koordinierst unsere Linkbuilding-Strategie.
• Du suchst nach relevanten Websites und Personen, von denen du Backlinks anfordern kannst.
• Du überprüfst den Status quo unserer Inhalte, um Backlink-Möglichkeiten zu identifizieren.
• Du nimmst proaktiv Kontakt (über E-Mail, Social Media, Foren oder sonstige geeignete Kanäle) zu potenziellen Backlink-Gebern auf und überzeugst sie.
• Du schulst und berätst unsere Content- und SEO-Teams in der Frage, wie wir unsere Chancen verbessern können, hochwertige Backlinks zu erhalten.
• Du beobachtest kontinuierlich unser Backlink-Profil und die Performance unserer Website und erstattest regelmäßig Bericht.
  • This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
  • This should be clear and concise and set boundaries for submissions.
  • The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
  • This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

Link Builder Requirements




Remember these are example requirements, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• Experience working as a Link Builder or as an SEO professional with link building experience
• Broad knowledge of SEO, Content Marketing, and their best practices
• Extensive experience reaching out to potential backlink donors
• Ability to negotiate terms and conditions to reach a backlink agreement
• Strategic mindset that allows you to build and own an effective link-building strategy
• Excellent communication skills, both written and verbally
• Highly structured and organised in your working
• Creative mindset that allows for out-of-the-box thinking to attract backlinks in creative ways
Denken Sie daran, dass es sich hierbei um beispielhafte Anforderungen handelt, von denen nicht alle zutreffen werden. Bitte passen Sie den Text an die Bedürfnisse Ihres Unternehmens an.

• Du bringst Berufserfahrung als Link Builder oder SEO-Profi mit Link Building Erfahrung mit.
• Du besitzt umfassende Fachkenntnisse aus den Bereichen SEO und Content Marketing und beherrschst die gängigsten Best Practices.
• Du bist erfahren in der Ansprache potenzieller Backlink-Geber und weißt genau, wie du sie überzeugst.
• Du besitzt großes Verhandlungsgeschick für die Aushandlung von Backlink-Vereinbarungen.
• Du zeichnest dich durch eine strategische Denkweise aus, die es dir ermöglicht, eine effektive Linkbuilding-Strategie zu entwickeln und umzusetzen.
• Du bringst ausgezeichnete Kommunikationsfähigkeiten mit, sowohl schriftlich als auch mündlich.
• Du arbeitest sehr strukturiert und organisiert.
• Du bist kreativ und denkst über den Tellerrand hinaus, um Backlinks zu gewinnen.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

  • Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
  • Add photos that show off your office space, team events and your team having a great time.
  • Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
  • Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
  • Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.

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