A Customer Marketing professional works closely with the Sales, Customer Support and Marketing teams. Their aim is to drive revenue for the organisation and develop strong brand awareness and successful marketing campaigns.
Some of the more important qualities of a Customer Marketing Manager are:
- Great interpersonal skills. A large part of this role is to understand the user.
- Experience in either Sales, Marketing or Customer Success would be advantageous.
- A good Customer Marketing Manager will be passionate about branding and driven by results.
- Experience with social media and content creation.