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Customer Marketing Job Description

Customer Marketing is a role that sits in between the Customer Success and Marketing teams. The position is particularly relevant for organisations that are B2B focused. Their focus is to develop and maintain good relationships with customers through targeted marketing campaigns, as well as supporting the customer support teams.

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What is in a Customer Marketing job description?

A Customer Marketing professional works closely with the Sales, Customer Support and Marketing teams. Their aim is to drive revenue for the organisation and develop strong brand awareness and successful marketing campaigns. 

Some of the more important qualities of a Customer Marketing Manager are:

  • Great interpersonal skills. A large part of this role is to understand the user. 
  • Experience in either Sales, Marketing or Customer Success would be advantageous. 
  • A good Customer Marketing Manager will be passionate about branding and driven by results. 
  • Experience with social media and content creation.

Customer Marketing Job Description Example

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you won’t need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role




Do you have experience with working to understand the mind of a user? Can you help build relationships between teams? If so, we want to hear from you at [Company Name].

Our Customer Marketing Manager will act as the bridge between Sales, Marketing, and Customer Success. The aim of this role is to understand the customer or user, recognise pain points and then build marketing campaigns around that information. You’ll also use your expert knowledge to help suggest improvements or features to the product team.
Du verstehst, wie ein Nutzer denkt und bist erfahren darin, dies zu erforschen? Du bist in der Lage, stabile Beziehungen zwischen Teams aufzubauen? Wenn ja, möchten wir bei [Unternehmensname] von dir hören.

Als unser Customer Marketing Manager (m/w/d) bildest du die Brücke zwischen Vertrieb, Marketing und Customer Success. Das Ziel dieser Rolle ist es, den Kunden oder Benutzer zu verstehen, Schwachstellen zu erkennen und dann Marketingkampagnen auf der Grundlage dieser Informationen zu entwickeln.

Du wirst dein Expertenwissen außerdem nutzen, um dem Produktteam Verbesserungen oder neue Funktionen vorzuschlagen.
  • This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself. 
  • You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives. 
  • Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally. 
  • What do you believe in, and what are your core values?

Customer Marketing Responsibilities




Remember these are example responsibilities, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• Support with planning and executing marketing campaigns and strategies with a focus on the customer.
• Measure the success of your campaigns, and confidently present the findings and developments to team leaders.
• Educate customers about our products/services through mediums such as video, social media, landing pages and customer service.
• Become an advocate for our brand.
• Build rapport with our customers and users to increase subscriptions and renewals.
• Work with the events team to plan virtual events, workshops, conferences or networking events.
• Listen to the customer and suggest product updates or releases that will directly benefit the user.
Denken Sie daran, dass es sich hier um beispielhafte Aufgaben handelt, von denen nicht alle für Ihre spezifische Stellenanzeige relevant sind. Bitte passen Sie den Text an die Bedürfnisse Ihres Unternehmens an.

• Du unterstützt unser Team bei der Planung und Durchführung von Marketingkampagnen und -strategien mit Fokus auf den Kunden.
• Du misst den Erfolg deiner Kampagnen und präsentierst die Ergebnisse und Entwicklungen souverän den Teamleitern.
• Du informierst Kunden auf geeigneten Kanälen über unsere Produkte/Dienstleistungen - z. B. über Videos, soziale Medien, Landingpages und den Kundenservice.
• Du bist ein Verfechter unserer Marke.
• Du baust Beziehungen zu unseren Kunden und Nutzern auf, um Abonnements und Verlängerungen zu steigern.
• Du arbeitest mit dem Veranstaltungsteam zusammen, um virtuelle Veranstaltungen, Workshops, Konferenzen oder Networking-Events zu planen.
• Du hörst unseren Kunden zu und schlägst Produktaktualisierungen oder -veröffentlichungen vor, die den Nutzern direkt zugutekommen.
  • This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
  • This should be clear and concise and set boundaries for submissions.
  • The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
  • This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

Customer Marketing Requirements




Remember these are example requirements, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• 2+ years of experience in Customer Marketing or a similar role like Campaign Marketing or Customer Success.
• The ability to recognise and understand customer pain points and turn that knowledge into adaptations or improvements.
• Strong understanding of customer journeys and sales touch points.
• You should be a great communicator with strong writing skills.
• Knowledge of social media and content creation would be advantageous.
• You should have a creative mindset, you’re full of fun and interesting ideas.
• Good time management and organisational skills.
Denken Sie daran, dass es sich hierbei um Beispielanforderungen handelt, die nicht alle auf Ihre spezifische Stellenanzeige zutreffen werden. Bitte passen Sie den Text an die Bedürfnisse Ihres Unternehmens an.

• Du bringst mindestens 2 Jahre Erfahrung im Bereich Customer Marketing oder in einer ähnlichen Funktion wie Campaign Marketing oder Customer Success mit.
• Du erkennst und verstehst die Probleme der Kunden und kannst dieses Wissen in Anpassungen und Verbesserungen übersetzen.
• Du verfügst über ein ausgeprägtes Verständnis von Customer Journeys und Sales Touchpoints.
• Du bist ein hervorragender Kommunikator mit sehr guten Schreibfähigkeiten.
• Du kennst dich idealerweise mit sozialen Medien und der Contenterstellung aus.
• Du denkst kreativ und hast viele witzige und interessante Ideen.
• Du beherrschst ein gutes Zeitmanagement und Organisationstalent.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

  • Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
  • Add photos that show off your office space, team events and your team having a great time.
  • Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
  • Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
  • Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.

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