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Content Writer Job Description

What is a Content Writer? Basically, Content Writers are professional writers who specialize in creating target group-oriented, engaging, creative, and sometimes entertaining content for web pages of every kind, e.g., websites, blogs, or online shops.

Scroll down for our free Content Writer job ad template!

What is in a Content Writer's Job Description?

A Content Writer is an expert in offering comprehensive added value on your product or service to convert readers into returning customers. They create mostly informative text types like case studies, tutorials, white papers, blogposts, magazine articles, and press releases. 

Essential parts of a Content Writer Job Description:

  • Content Writers often work in Agencies within the Marketing, PR or Media industry. Working under pressure or in a busy environment should not be a problem to them.
  • They will sometimes write content pieces about complex topics and should not shy away from doing quick and yet extensive research.
  • Content Writers contribute to optimising the visibility of your website by researching, including and tracking relevant Keywords. In leading positions, they can also be responsible for creating content strategies and scheduling.
  • Their main collaboratives are Specialists out of the Marketing, SEO, Design, and Development departments to align and optimise text pieces.
  • Content writers typically have university degrees in marketing, communications, journalism or linguistics, but career changers with solid experience can also perform great.

Interview questions available

Also see our Content Writer Interview Questions

Content Writer Job Description Example

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you won’t need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role




Writing is your passion, you can think about topics from many perspectives and love to create unique texts? You are passionate about good content and are fully in your element from topic identification over conception to publication? Then an exciting position in the marketing department is waiting for you at [Company_Name]!

Apply now as a Content Writer (m/f/x), support our marketing team and help us strengthen our brand on all our marketing channels. From your first day on, you will drive our growth and become an important puzzle piece of our success story!
Schreiben ist deine Leidenschaft, du kannst dich in Themen aus vielen Perspektiven hineindenken und liebst es, einzigartige Texte zu erstellen? Du hast eine Leidenschaft für gute Inhalte und bist von der Themenfindung über die Konzeption bis zur Veröffentlichung voll in deinem Element? Dann erwartet dich eine spannende Position in der Marketingabteilung bei [Unternehmen_Name]!

Bewirb dich jetzt als Content Writer (m/w/d), unterstütze unser Marketingteam und hilf uns, unsere Marke auf allen Marketingkanälen zu stärken. Vom ersten Tag an wirst du unser Wachstum vorantreiben und ein wichtiges Puzzleteil unserer Erfolgsgeschichte werden!
  • This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself. 
  • You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives. 
  • Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally. 
  • What do you believe in, and what are your core values?

Content Writer Responsibilities




Remember, these are example responsibilities for a Content Writer's job description, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• You develop an editorial calendar and a communications strategy.
• You plan, execute and optimise content marketing campaigns and initiatives in collaboration with cross-functional teams and external creative/social/media partners.
• You manage all social channels and aim for growth in terms of followers and engagement.
• You work with our CMS to develop beautiful, on-brand and thought provoking content.
• You ensure content feels locally relevant and personal while delivering significantly measurable growth.
• You develop a consistent company tone of voice.
• You brief, write, edit and proofread both long and short-form content and be responsible for making sure everything is A-OK before release.
• You track and report on the effectiveness of your campaigns and communication plans and develop optimisation strategies to evolve and improve your content.
Denken Sie daran, dass es sich hier um Beispielaufgaben handelt, von denen nicht alle für Ihre spezifische Stellenanzeige relevant sind. Bitte passen Sie den Text an die Bedürfnisse Ihres Unternehmens an.

• Du entwickelst und konzipierst zielgruppenorientierten Online- und Offline-Inhalten unter Berücksichtigung der jeweiligen Marketing-Ziele.
• Du führst Keyword-Recherchen durch und wendest bewährte SEO-Strategien zur Optimierung der Sichtbarkeit in den Suchergebnissen an.
• Du erstellst gründlich recherchierte und einzigartige Texte (z. B. Blogartikel, Produktbeschreibungen, Whitepapers, Social-Media-Postings, Newsletter, Landingpages), die die Aufmerksamkeit des Zielpublikums erregen.
• Du lektorierst unsere bestehenden Inhalte und korrigierst Fehler und Unstimmigkeiten und polierst / aktualisierst diese zur Verbesserung der Lesbarkeit.
• Du verantwortest die Qualitätssicherung von Landingpages, E-Mails und vielen weiteren Textformaten und stellst die Einheitlichkeit der Textstile sicher.
• Du unterstützt unser Marketingteam bei der Entwicklung von Inhalten für Werbekampagnen.
• Du sorgst für die strikte Einhaltung unserer stilistischen Leitfäden und Richtlinien für Kommunikation.
• Du stimmst dich mit Marketing- und Designteams zur Struktur und Illustration von Artikeln ab und
stellst die fristgerechte Lieferung von Materialien gemäß Redaktionskalender sicher.
  • This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
  • This should be clear and concise and set boundaries for submissions.
  • The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
  • This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

Content Writer Requirements




Remember, these are example requirements, not all of these will be relevant to your specific job ad. Please edit the text to match your company’s needs.

• You bring at least two years experience in a similar role.
You have demonstrated experience in a fast-paced and ever-changing environment.
• You have excellent native level English language skills, proficiency in other languages is a plus.
• You can balance creative and strategic excellence: Your head is in the clouds while your feet are on the ground.
• You’re a fantastic communicator who enjoys working with cross-functional teams. You are open to give and receive constructive feedback and strive to improve.
• You enjoy creating engaging copy that tells a story.
• You're experienced in targeting SEO keywords and optimising for conversion rate.
• You’re comfortable working within a CMS environment.
• You think and act as We, not Me. Fostering internal relationships and striving towards a learning and open culture is always on your mind.
• You understand Brand and Performance KPIs.
Denken Sie daran, dass es sich hier um Beispielqualifikationen handelt, von denen nicht alle für Ihre spezifische Stellenanzeige relevant sind. Bitte passen Sie den Text an die Bedürfnisse Ihres Unternehmens an.

• Du besitzt ein abgeschlossenes Studium in Kommunikation, Marketing, Germanistik, Journalismus oder einem verwandten Bereich, eine abgeschlossene Berufsausbildung im Marketing-Bereich oder eine vergleichbare Qualifikation.
• Du bringst mind. 1–2 Jahre Erfahrung als Online-Redakteur/in, Journalist/in, Content Writer/in, Copywriter/in oder in einem ähnlichen Bereich mit.
• Du besitzt ein tadelloses Verständnis der deutschen Sprache, Sicherheit in deutscher Orthografie und Grammatik.
• Du besitzt hervorragende Schreib- und Redaktionsfähigkeiten.
• Deine Arbeitsweise ist selbstständig, strukturiert und von hoher Selbstdisziplin geprägt.
• Du bringst eine ausgeprägte Hands-on-Mentalität mit.
• Du bist erfahren im Umgang mit Content Management Systemen (z. B. WordPress, Weebly, Joomla, etc.).
• Du beherrschst die gängigen Textbearbeitungs-Programme.
• Du behältst auch bei knappen Fristen kühlen Kopf und lieferst stets pünktlich ab.
• Du besitzt exzellente zwischenmenschliche und kommunikative Fähigkeiten.
• Du bist eine selbstbewusste und zuverlässige Persönlichkeit.
• Du hast ein extrem scharfes Auge für Details
• Du besitzt Basiswissen in Bildbearbeitung, HTML, CSS und XML.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

  • Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
  • Add photos that show off your office space, team events and your team having a great time.
  • Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
  • Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
  • Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.

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