Chief Marketing Officer Job Description

Are you tasked with writing a job description for a Chief Marketing Officer (CMO) and not sure what the main responsibilities of a Chief Marketing Officer are? A Chief Marketing Officer is responsible for a company’s overall marketing strategy and marketing department.

Scroll down for our free Chief Marketing Officer job description.

What is in a Chief Marketing Officer’s job description?

A Chief Marketing Officer ensures that a company's marketing strategy and processes are in line with the overall business strategy. They will oversee the marketing budget, hire senior staff members, and network with external stakeholders in the marketing business.

Key responsibilities of a Chief Marketing Officer include:

Overseeing the complete marketing strategy of a business
Hiring and training senior members of staff
Ability to create and stick to budgets

Interview questions available

Also see our Chief Marketing Officer Interview Questions

Chief Marketing Officer Job Description Example

Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
This means you won’t need to read through too many CVs to find your superstar.
You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role

English

Deutsch

Are you an all-around marketer with experience building, training, and managing a team? Can you create and oversee a marketing strategy that encompasses all channels, from PPC to digital PR? If so, we need you at [Company Name].

We’re on the hunt for a new Chief Marketing Officer to take on the task of crafting, analysing, adjusting, and reporting on an overall marketing strategy for our company. You’d be joining our talented team of marketing professionals, helping to provide insights and leadership as we grow.

You’ll be challenged with hiring and training senior team members as and when needed, so experience in this area is preferable. If this all sounds like a challenge you’re up to, apply today.

This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself.
You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives.
Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally.
What do you believe in, and what are your core values?

Chief Marketing Officer Duties

English

Deutsch

Remember that not all of these duties will apply to your specific Chief Marketing Officer position; they are just examples of Chief Marketing Officer duties. Make sure to revise and supplement these as required to ensure accuracy for your board-level position.

• Planning, assigning and overseeing budgets for marketing efforts
• Advising the CEO and the board on how different departments can support marketing efforts
• Reporting on marketing activities and their ROI
• Supervising and managing staff in the marketing team
• Helping to interview, onboard, and train senior members of the marketing team
• Overseeing any collaborations with external marketing stakeholders
• Providing insights into industry marketing trends

This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
This should be clear and concise and set boundaries for submissions.
The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

Chief Marketing Officer Requirements

English

Deutsch

Please keep in mind that not all of these Chief Marketing Officer qualifications will apply to your particular Chief Marketing Officer job posting. Edit the points to suit the requirements of your business.

• Relevant marketing qualifications
• 10+ years in a relevant senior marketing position
• Experience managing and advising a marketing team at a senior level
• Ability to negotiate and oversee contracts with high-level marketing stakeholders
• Extensive knowledge of industry marketing trends
• Knowledgeable of several marketing channels
• Experience in managing a marketing budget

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
Add photos that show off your office space, team events and your team having a great time.
Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.