Marketing Manager Job Description

Are you asking yourself, what is a Marketing Manager, exactly? The Marketing Manager is responsible for the overall marketing strategy of the organisation, they usually work with many different teams and people to create campaigns and improvements to online and offline content.

Scroll down for our free Marketing Manager job ad template.

What is a Marketing Manager's Job Description?

A Marketing Manager is responsible for leading strategic global campaigns throughout many different channels. These can be both online and offline and can include social media, events, branding and content strategies.

Essential parts of a Marketing Manager’s job description:

A Marketing Manager should already have several years experience working in the industry, ideally in a diverse role with lots of different responsibilities.
An analytical mindset would be preferred so that they can read and analyse data to make informed decisions.
Great communication skills would be necessary as a Marketing Manager will not only work on lots of different projects but also communicate ideas and results across the organisation.

Interview questions available

Also see our Marketing Manager interview questions

Marketing Manager Job Description Example

Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
This means you won’t need to read through too many CVs to find your superstar.
You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role

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Deutsch

If you’re a social and confident individual who is always striving to outperform your own goals, with both an analytical mindset and a creative approach to your marketing campaigns, then we might have the next adventure for you here at {Company_Name}.

We are currently on the lookout for a passionate and motivated individual to join us as a Marketing Manager here at {Company_Name}. To excel in this role you should have a wealth of experience in multiple marketing disciplines. You should be able to lead a team in strategic global campaigns and be able to communicate analytical statistics in an easily understandable manner. You should look forward to being a key part in making a real difference within the organisation as a whole.

Du bist ein sozialer und selbstbewusster Charakter, dem es Spaß macht, seine Ziele stetig zu übertreffen? Du arbeitest gerne mit mehreren Teams in einer funktionsübergreifenden Abteilung zusammen? Du bist analytisch veranlagt und in deinem Marketingansatz kreativ veranlagt? Dann haben wir vielleicht das nächste berufliche Abenteuer für dich hier bei {Unternehmen_Name}.

Wir sind derzeit auf der Suche nach einer leidenschaftlichen und motivierten Persönlichkeit, die uns als Marketing Manager (m/w/d) unterstützt. Mit deinem reichen Erfahrungsschatz in verschiedenen Marketingdisziplinen und deiner Fähigkeit, ein Team bei strategischen globalen Kampagnen zu leiten und analytische Statistiken auf leicht verständliche Weise zu kommunizieren, spielst du eine wichtige Schlüsselrolle für unser Unternehmen. Ab Tag 1 kannst du dich bei der ganzheitlichen Organisation unserer Marketingaktivitäten einbringen und großes bewirken. Bewirb dich jetzt und werde Teil unserer Erfolgsgeschichte!

This section is all about your candidate's experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself.
You should use language that speaks to the candidate directly, use of “you”, “we” and “our” are all positives.
Hard skills in this section are important, but don’t overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally.
What do you believe in, and what are your core values?

Marketing Manager Responsibilities

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Deutsch

Remember, these are just example responsibilities for a Marketing Manager's job description, you should edit and adapt as you need.

· Be responsible for achieving the best marketing solutions and outcomes in partnership with our entire marketing department.
· Leverage and localise the central outbound online and offline marketing strategies.
· Support teams simultaneously including Content, SEO, PR communications and Performance marketing to improve traffic and sales.
· Ensure our brand communications are consistent with our values and be comfortable becoming a voice of the organization.
· Be confident in managing projects with different aims and outcomes.
· Support in managing the marketing budget and team.
· Support the events department and attend external industry related events.
· Prepare and present weekly, monthly and annual reports to senior management.
· Foster great relationships with internal and external stakeholders and ensure everyone shares the same vision.

Nicht vergessen: Dies sind nur beispielhafte Zuständigkeiten, die Sie für Ihre Stellenanzeige nach Bedarf individualisieren sollten.

· Du bist verantwortlich für das Erreichen der besten Marketinglösungen und -ergebnisse unserer gesamten Marketingabteilung.
· Du ermittelst die zentralen Outbound-Online- und Offline-Marketingstrategien und setzt sie wirksam ein.
· Du unterstützt unsere Content-, SEO-, PR-, Kommunikations- und Performance-Marketing-Teams, bei der Traffic- und Umsatzsteigerung.
· Du stellst sicher, dass unsere Markenkommunikation mit unseren Werten übereinstimmt, und fühlst dich wohl als unser Sprachrohr.
· Du leitest souverän und lösungsorientiert verschiedene Projekte mit unterschiedlichen Zielen und Ergebnissen.
· Du unterstützt uns bei der Verwaltung des Marketingbudgets und des Teams.
· Du unterstützt die Event-Abteilung und nimmst an externen branchenbezogenen Veranstaltungen teil.
· Du erstellst und präsentierst wöchentliche, monatliche und jährliche Berichte an die Geschäftsleitung.
· Du pflegst gute Beziehungen zu internen und externen Stakeholdern und sorgst dafür, dass alle dieselbe Vision teilen.

This section is essential to finding the candidate with the skills and qualifications that will help them in their job role.
This should be clear and concise and set boundaries for submissions.
The more information you add to your skills section, the less candidates you’ll have to sift through to find the right one.
This would waste both your time and the potential candidate so avoid being wordy as much as possible. Think about what would be an essential part of this role, and what would the applicant need to be successful in the job?

Marketing Manager Requirements

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Deutsch

Remember, these are just example requirements, you should edit and adapt as you need.

· 3+ years experience in a Marketing Manager or Marketing Coordinator role.
· Experience working within Branding and Communications teams.
· Good experience in finding target audiences.
· The ability to turn complex ideas into clear and creative messaging.
· Knowledge of Google Analytics, Adwords, Hubspot, Wordpress and Salesforce.
· Tonnes of creativity, the drive to take initiative and be proactive, and a collaborative mindset.
· Extensive knowledge of marketing strategies, channels and branding.
· Outstanding leadership and problem solving skills.
· Fluency in English is a must, any other language skills would be a bonus.

Denken Sie daran, dass es sich hierbei nur um Beispielqualifikationen und -anforderungen handelt, die Sie nach Bedarf bearbeiten und anpassen sollten.

· Du bringst mindestens 3 Jahre Berufserfahrung als Marketing Manager oder Marketing Coordinator mit.
· Du bist erfahren in der Zusammenarbeit mit Branding- und Kommunikationsteams.
· Du verfügst über einen umfassenden Erfahrungsschatz für die Suche nach Zielgruppen.
· Du besitzt die Fähigkeit, komplexe Ideen in klare und kreative Botschaften umzusetzen.
· Du bringst Anwenderkenntnisse in Google Analytics, AdWords, Hubspot, WordPress und Salesforce mit.
· Du glänzt mit jeder Menge Kreativität, ergreifst gern die Initiative und agierst proaktiv und denkst kollaborativ.
· Du verfügst über umfassende Kenntnisse über Marketingstrategien, -kanäle und Markenbildung.
· Du bringst hervorragende Führungs- und Problemlösungsfähigkeiten mit.
· Du beherrschst fließend die englische Sprache, weitere Sprachkenntnisse sind von Vorteil.

Need inspiration?

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

Remember, attracting a candidate is just as much about your company culture as the job role itself. Make sure to include points that make you seem desirable too!
Add photos that show off your office space, team events and your team having a great time.
Maybe you could include a video of some team members explaining why they love coming to work, or why they like their role.
Include a grid of attractive perks with some nice illustrations. Maybe you have unlimited holidays, or you have an attractive parental leave cover - show off!
Why not embed your company's Instagram feed to give a IRL overview of the day-to-day.